Seo metrics that matter milan 2013
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Seo metrics that matter milan 2013

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http://www.urlrate.com 1380
http://seogadget.com 424
http://cloud.feedly.com 80
http://www.stateofdigital.com 36
https://twitter.com 32
http://feeds.feedburner.com 20
http://feedly.com 17
http://builtvisible.com 14
http://www.feedspot.com 11
http://www.linkedin.com 9
http://digg.com 9
http://feedreader.com 7
http://kred.com 7
http://www.newsblur.com 7
http://flavors.me 5
http://home.searchfree.net 5
http://reader.aol.com 4
http://inbound.org 3
http://www.feedreader.com 3
http://american-web-masters.com 3
http://newsblur.com 2
http://mvp.socialinsoma.com 2
http://gioz80.altervista.org 1
http://smashingreader.com 1
http://tweetedtimes.com 1
https://www.linkedin.com 1
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    Seo metrics that matter milan 2013 Seo metrics that matter milan 2013 Presentation Transcript

    • SEO Performance Metrics That Matter Richard Baxter Founder, SEOgadget.com
    • “We built a PR4 link”
    • “These people linked to you” Whatever!
    • “This content campaign, it drove conversions” It did?
    • “Organic search assisted 15% more conversions YOY increasing revenue on the channel to £1.3m for the year to date” Ooooooooh!
    • I’m marketing my site.
    • I care about where we’re mentioned and how frequently…
    • And I care about it because of the REVENUE it generates.
    • What are your *inputs?
    • What are the inputs… We should be measuring?
    • PR Blog posting (guest) Twitter (responding + helping) LinkedIn (Sharing + assist) Blog QA (Quora) Online Partnerships (Moz, Majestic) “Offline” Partnerships Youtube Channel Email Marketing Things (tshirts, mousemats) Google+ Tools Tips Viral Content Ebooks + PDF Guides Webinars
    • Editorial Coverage Mentions, links built and enquiries Follower growth &RT’s Referrals Shares, company page follows Number of blog posts Quora followers Threads answered Network referals SEOmoz points QA threads answered Reciprocal referrals Contact regularity Number of videos Email Signups Open rate / CTR Unsubscribe rate People tweeting pics + thank you SEOgadget+ added to circles Number of tools tips Shares, links and commercial outcomes Downloads Signups + attendees
    • Tools We can use to measure
    • # New links built + competitive tracking
    • http://seogadget.com/find-new-and-lost-back-links-with-majesticseo/
    • Rightmove vs Zoopla: =majesticAPI_toRange("majestichistory2","GetBackLinksHistory","hi storic","www.rightmove.co.uk,www.zoopla.co.uk",,"item1") 4500000 4000000 3500000 3000000 2500000 Rightmove Zoopla 2000000 1500000 1000000 500000 0 1 2 3 4 5 6 7 8 9 1011121314151617181920212223242526272829303132333435363738394041424344454647484950515253545556575859606162636465666768
    • Track which sites in a serp have the highest delta (change in backlink growth)
    • Tracking #New Mentions that don’t link
    • http://freshwebexplorer.moz.com Use: seogadget -sd:seogadget.com
    • Track Mentions on Twitter & Google+
    • Track Engagement with Youtube analytics
    • Track network referral value in GA
    • Track heavy user contribution
    • Track follower growth vs competitor
    • Track engagement on rd party channels 3
    • Track growth in particular demographics
    • http://searchenginewatch.com/article/2301988/Demographics-andInterests-Coming-to-a-Google-Analytics-Profile-Near-You
    • Track growth in important preconversion events
    • ALL»EVENT CATEGORY: Downloads »EVENT ACTION: Excel
    • makes no warranties, express, implied or statutory, as to the information in this presentation.