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SEO in 2013 - Search London - Richard Baxter [SEOgadget.com]
 

SEO in 2013 - Search London - Richard Baxter [SEOgadget.com]

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My presentation from the final Search London meetup.

My presentation from the final Search London meetup.

More details here: http://www.meetup.com/search-london/

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    SEO in 2013 - Search London - Richard Baxter [SEOgadget.com] SEO in 2013 - Search London - Richard Baxter [SEOgadget.com] Presentation Transcript

    • SEO in............................................................................................................................................................................................... 2013 Richard Baxter: SEOgadget Group Credit: http://500px.com/00alexx
    • ............................................................................................................................................................................................... Here’s the problem:
    • ...............................................................................................................................................................................................
    • “What are the most popular chandeliers?”............................................................................................................................................................................................... Yes, really.
    • ............................................................................................................................................................................................... Marketing, that ain’t.
    • ............................................................................................................................................................................................... We are better than that, so are these guys:
    • ...............................................................................................................................................................................................
    • ............................................................................................................................................................................................... It’s got to be this good:
    • ............................................................................................................................................................................................... Source: http://www.evanshalshaw.com/bondcars/
    • ............................................................................................................................................................................................... Source: http://www.campaignlive.co.uk/news/1157304/
    • ............................................................................................................................................................................................... Source: http://www.space.com/18060-lego-space-jump-video-skydive-record.html
    • ............................................................................................................................................................................................... In 2013, we optimise everything
    • ............................................................................................................................................................................................... Source: http://www.valvesoftware.com/company/Valve_Handbook_LowRes.pdf
    • ID Target Partners Market............................................................................................................................................................................................... Associations Outreach Our Tools Infographics Hire an authority Email writer with audience Things SEOgadget.com Our Guides Social Commenter #RCS Video Tips About Us Careers Page G+ Cheat Sheets Blog Webinars Custom 404
    • ...............................................................................................................................................................................................
    • ...............................................................................................................................................................................................
    • ...............................................................................................................................................................................................
    • ............................................................................................................................................................................................... #RCS
    • ...............................................................................................................................................................................................
    • ...............................................................................................................................................................................................
    • ...............................................................................................................................................................................................
    • ...............................................................................................................................................................................................
    • ...............................................................................................................................................................................................
    • ............................................................................................................................................................................................... Because, we want to make friends
    • ...............................................................................................................................................................................................
    • ...............................................................................................................................................................................................
    • ...............................................................................................................................................................................................What is SEO in 2013?
    • ............................................................................................................................................................................................... 1.Get discovered 2.Win mentions 3.Earn trust 4.Make money
    • ............................................................................................................................................................................................... Get out of the comfort zone Source: San Francisco Asian Museums Samsung Room, CA
    • Stay............................................................................................................................................................................................... up to date Source: http://onemansblog.com
    • ...............................................................................................................................................................................................
    • Learn............................................................................................................................................................................................... mobile Credit: http://500px.com/fredandtheworld
    • ...............................................................................................................................................................................................
    • ............................................................................................................................................................................................... Read this: http://wail.es/post/really-responsive-design
    • ............................................................................................................................................................................................... Create new ways to earn links communicate ideas
    • ...............................................................................................................................................................................................
    • ............................................................................................................................................................................................... Master technical SEO Credit: http://500px.com/kaminoo
    • ............................................................................................................................................................................................... GWMT index status: It’s cool, but not directly actionable
    • ............................................................................................................................................................................................... Yeah, there’s something wrong but what?! You need log file analysis…
    • ............................................................................................................................................................................................... Request URIs Server headers 120000 120000 Count of 100000 Request URL 100000 Count of Ajax 80000 80000 Count of Image 60000 60000 Count of Total 40000 iFrame 40000 Count of 20000 Widgetame 20000 0 0 Total £100,000 in recovered traffic
    • Target your audience,............................................................................................................................................................................................... not the links Credit: http://500px.com/tresemes
    • ............................................................................................................................................................................................... Where is your target market?
    • Top 30 Most Frequently Shared Domains by Top / Relevant Influencers of............................................................................................................................................................................................... Our Marketing Directors 30 25 20 15 Count Of Occurrence 10 5 0 http://wallblog.co.uk/2012/10/26/turning-seo-link-building-into- seo-audience-targeting-with-twitter-profiling/
    • Learn............................................................................................................................................................................................... CRO + what sells Source: Confetti
    • ............................................................................................................................................................................................... Source: http://www.crutchfield.com/
    • ............................................................................................................................................................................................... Work with data
    • ............................................................................................................................................................................................... + http://seogadget.com/tools/the-links-api-extension-for-mozscape/ And http://nielsbosma.se/projects/seotools/
    • ............................................................................................................................................................................................... wire frame Source: rofanator everything
    • ............................................................................................................................................................................................... Source: rofanator
    • cobble............................................................................................................................................................................................... together apps Source: rofanator
    • ...............................................................................................................................................................................................
    • ...............................................................................................................................................................................................
    • ............................................................................................................................................................................................... Via: @sharkseo
    • ...............................................................................................................................................................................................
    • ...............................................................................................................................................................................................Earn theadoration ofyourcommunity
    • ...............................................................................................................................................................................................
    • ...............................................................................................................................................................................................
    • ............................................................................................................................................................................................... Do it differently Credit: http://500px.com/AidaHadid
    • ...............................................................................................................................................................................................
    • ...............................................................................................................................................................................................
    • THANK YOU Richard Baxter, Founder, SEOgadget Download this presentation: http://slidesha.re/QHVTTcTwitter: @richardbaxterBlog: seogadget.co.ukEmail: richard@seogadget.co.uk