SAScon 2010

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SEO Presentation fro mManchester's SAScon earlier in the year

SEO Presentation fro mManchester's SAScon earlier in the year

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  • Introduction
  • Introduction

Transcript

  • 1. Richard Baxter
    Founder / Director
    SEOgadget Limited
    FUN WITH LINK METRICS
  • 2. 1
    2
    3
  • 3.
  • 4. METRICS
  • 5. Metrics
  • 6. Root domain links to PagE
  • 7. Root domain links to Page / Domain
    Made with Excel Pivot Tables
    you can make one too...
  • 8. TOTAL INBOUND LINKS WITH ANCHOR “UK SEO”
  • 9. Linking Root domains containing UK + SEO
    Site wide links
  • 10. Link ProfILES
  • 11. 11
  • 12. Warning!
  • 13. What did I learn
    These tools do provide insight... but use your experience and judgement
    “UK SEO” is a domain authority driven SERP
    Page authority and domain diversity play a role
    Focus on links that will improve your domain and page authority
    Most valuable links could use “UK SEO” as the anchor
    A lot of anchor text links from the same domain probably don’t work 
    In my (humble) opinion you’re better focusing on high quality links rather than high volume, low quality links...
  • 14. ReSources
    Keyword Difficulty Tool : http://bit.ly/aNJc01
    Open Site Explorer : http://www.opensiteexplorer.org
    How to make a Pivot Chart: http://bit.ly/abE4rr
    Link Profiles with Pivot Charts: http://bit.ly/8X1OgM
    Understanding Page Authority : http://bit.ly/dlZsV9
    Majestic SEO: https://www.majesticseo.com/
  • 15. THANK YOU
    richard@SEOgadget.co.uk
    @richardbaxter
    http://seogadget.co.uk