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SAScon 2010

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SEO Presentation fro mManchester's SAScon earlier in the year

SEO Presentation fro mManchester's SAScon earlier in the year

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  • Introduction
  • Introduction
  • Transcript

    • 1. Richard Baxter
      Founder / Director
      SEOgadget Limited
      FUN WITH LINK METRICS
    • 2. 1
      2
      3
    • 3.
    • 4. METRICS
    • 5. Metrics
    • 6. Root domain links to PagE
    • 7. Root domain links to Page / Domain
      Made with Excel Pivot Tables
      you can make one too...
    • 8. TOTAL INBOUND LINKS WITH ANCHOR “UK SEO”
    • 9. Linking Root domains containing UK + SEO
      Site wide links
    • 10. Link ProfILES
    • 11. 11
    • 12. Warning!
    • 13. What did I learn
      These tools do provide insight... but use your experience and judgement
      “UK SEO” is a domain authority driven SERP
      Page authority and domain diversity play a role
      Focus on links that will improve your domain and page authority
      Most valuable links could use “UK SEO” as the anchor
      A lot of anchor text links from the same domain probably don’t work 
      In my (humble) opinion you’re better focusing on high quality links rather than high volume, low quality links...
    • 14. ReSources
      Keyword Difficulty Tool : http://bit.ly/aNJc01
      Open Site Explorer : http://www.opensiteexplorer.org
      How to make a Pivot Chart: http://bit.ly/abE4rr
      Link Profiles with Pivot Charts: http://bit.ly/8X1OgM
      Understanding Page Authority : http://bit.ly/dlZsV9
      Majestic SEO: https://www.majesticseo.com/
    • 15. THANK YOU
      richard@SEOgadget.co.uk
      @richardbaxter
      http://seogadget.co.uk

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