Really Targeted Outreach - Mozcon 2013 - Richard Baxter
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Really Targeted Outreach - Mozcon 2013 - Richard Baxter

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My presentation, from Mozcon 2013 looked at using Twitter data as a starting point for higher quality link building / content marketing outreach. I'll be following this up with a post on the Moz......

My presentation, from Mozcon 2013 looked at using Twitter data as a starting point for higher quality link building / content marketing outreach. I'll be following this up with a post on the Moz blog really soon!

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http://moz.com 10,192
http://cloud.feedly.com 1,346
http://feeds.feedburner.com 568
http://www.shoretelsky.com 415
http://imasters.com.br 288
http://finchclasses.blogspot.tw 217
http://www.stateofdigital.com 176
http://www.thunderseo.com 172
http://sazbean.com 166
http://www.feedspot.com 141
http://www.newsblur.com 117
http://seranking.ru 92
http://www.amplify-interactive.com 78
https://twitter.com 77
http://eventifier.co 76
http://digg.com 73
http://feedreader.com 67
http://finchclasses.blogspot.com 62
http://newsblur.com 53
http://seomoz.local 42
http://reader.aol.com 36
http://www.seostudy.eu 35
http://feedly.com 25
http://dashboardsearch.onemac.org 24
http://anispo.com 20
http://plus.url.google.com 19
http://eventifier.com 19
http://localhost 18
http://feedproxy.google.com 18
http://mindgamemarketing.com 14
http://finchclasses.blogspot.co.uk 12
http://www.xseo.com.au 11
http://www.auto-tweet.com 10
http://www.feedreader.com 9
http://www.fedeblanco.com 8
http://www.scoop.it 8
http://shoretelsky.dev 8
http://finchclasses.blogspot.fr 7
http://finchclasses.blogspot.sg 7
http://finchclasses.blogspot.ca 7
http://www.inoreader.com 7
http://clixto7.com 7
http://googleplusguru.tumblr.com 7
http://www.mikehoyles.com 6
http://finchclasses.blogspot.nl 6
http://translate.googleusercontent.com 6
http://next.dev 6
http://www.datascapes.ca 6
http://summary 5
http://www.add3.com 5

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  • 1. #MozCon Richard Baxter REALLY TARGETED OUTREACH
  • 2. "Hey, we need to get some links!"
  • 3. "Let's do some outreach!"
  • 4. Credit: http://www.flickr.com/photos/leonahobbs/ AT FIRST I WAS LIKE
  • 5. Credit: http://www.flickr.com/photos/doublebug/ THEN I WAS LIKE
  • 6. Credit: http://www.flickr.com/photos/remcat/ AND NOW I’M JUST
  • 7. I STARTED WITH GOOGLE
  • 8. Let'sdosome marketing…
  • 9. Iwanttofindoutwhere mytargetmarketis
  • 10. Iwanttofindoutwhat they'resharing
  • 11. Iwanttoknowwhoto contact
  • 12. Option1:Google "writeforus”+marketing (orwhatever)
  • 13. Takeoption1: Youunderstandnothing.
  • 14. Option2: Collectdata+analyze+ besmart
  • 15. 0 20 40 60 80 100 120 0 5 10 15 20 25 30 35 40 45 50 blog.bufferapp.com blog.mindjet.com techcrunch.com instagram.com mashable.com blogs.hbr.org advanced-… joel.is news.blinkbox.com gawker.com venturebeat.com performinsider.com blog.lift.do saastr.com worldobserveronline… variety.com thenextweb.com kottke.org lifehacker.com zenhabits.net siliconangle.com blog.kissmetrics.com blog.kippt.com stratechery.com ibeconnects.com sfy.co jonyiveredesignsthin… en.wikipedia.org online.wsj.com science.time.com cmo.com brw.com.au twitpic.com business.time.com readwrite.com songza.com blog.hubspot.com isotropic.org unbounce.com blog.trendrr.com m.vanityfair.com econsultancy.com mobile.smashingma… exp.lore.com michaelhyatt.com hollykl.newsvine.com blog.capwatkins.com elitedaily.com resources.limelight.c… websuccessteam.com latinafatale.com vooza.com wronghands1.wordp… supportops.co e27.co blog.contentforest.com videos.digg.com jobs.bufferapp.com Count of Domain pda
  • 16. Beautifulwebsites
  • 17. Stillnotconvinced?
  • 18. 0 10 20 30 40 50 60 70 80 Average Domain Authority Twitter Shares Google Search Results
  • 19. Youtookoption2: Youunderstand everything.
  • 20. There'sabetterway– anditdoesn'tinvolve Google.
  • 21. Who are you targeting? Identify influencer intersect What Are those people sharing? Be there Reallytargetedoutreach
  • 22. Domains shared by pro snowboarders instagram.com www.martyrobertson.com www.redbull.com imaginate.redbull.com pbs.twimg.com www.pinkbike.com offerpop.com www.snowboardermag.com live.redbull.tv www.golfdigest.com beachlifestyle.com www.usopen.com thepurebar.com www.youtube.com vimeo.com tmi.me 0 200 400 600 800 instagram.com facebook.com youtube.com foursquare.com pinterest.com twitpic.com vine.co Social sites shared by people interested in snowboarding
  • 23. Wanttoknowhowtodo it?
  • 24. Youneedthese3tools:
  • 25. #MozCon Get TAGS v5
  • 26. #MozCon And the rest:
  • 27. Credit: http://www.flickr.com/photos/wundoroo/ FETCH!
  • 28. #MozCon Authorize the app
  • 29. #MozCon You get a window like this…
  • 30. #MozCon Then get a Twitter OAuth Consumer Key: GO TO: https://dev.twitter.com/apps/new
  • 31. Findyouraudience
  • 32. #MozCon
  • 33. #MozCon Grab Their Shared Links with Advanced Twitter Search: filter:links from:richardbaxter OR from:randfish OR from:wilreynolds
  • 34. Constructthesearch query,fast: http://bit.ly/followerwonkfetcher
  • 35. #MozCon
  • 36. #MozCon Paste your query into TAGs Then, click run!
  • 37. #MozCon If it worked, it’ll look bad ass:
  • 38. #MozCon TIP: Create profiles for every target group
  • 39. Credit: http://www.flickr.com/photos/backinthepack/ OK am listening
  • 40. #MozCon Here’s your next template: bit.ly/mozcontemplate
  • 41. #MozCon
  • 42. #MozCon
  • 43. #MozCon
  • 44. Makethedata actionable
  • 45. #MozCon Ta Da! Data… Tweet Entity Data User Followers Shared URL Domain Author Social stuff
  • 46. #MozCon
  • 47. #MozCon Pull through tweets, user + entity data =OFFSET (INDIRECT("'Twitter Archive'!“ & ADDRESS(6,COLUMN()+3,4)),ROW()-2,0,1,1)
  • 48. #MozCon =RegexpFind (G25, "( https?://)?([da-z.-]+).([a-z.]{2,6})([/w .-]*)*/? ") Extract the shared URL
  • 49. #MozCon Scrape the author name =XPathOnUrl ( [Unshortened_URL],"//a[@rel='author']“ )
  • 50. #MozCon Get the contact details use: tools.seogadget.co.uk or tools.seogadget.co.uk/use_api
  • 51. Iactuallydidsome outreachwiththisdata
  • 52. 0 20 40 60 80 100 120 0 5 10 15 20 25 30 35 40 45 50 blog.bufferapp.com blog.mindjet.com techcrunch.com instagram.com mashable.com blogs.hbr.org advanced-… joel.is news.blinkbox.com gawker.com venturebeat.com performinsider.com blog.lift.do saastr.com worldobserveronline… variety.com thenextweb.com kottke.org lifehacker.com zenhabits.net siliconangle.com blog.kissmetrics.com blog.kippt.com stratechery.com ibeconnects.com sfy.co jonyiveredesignsthin… en.wikipedia.org online.wsj.com science.time.com cmo.com brw.com.au twitpic.com business.time.com readwrite.com songza.com blog.hubspot.com isotropic.org unbounce.com blog.trendrr.com m.vanityfair.com econsultancy.com mobile.smashingma… exp.lore.com michaelhyatt.com hollykl.newsvine.com blog.capwatkins.com elitedaily.com resources.limelight.c… websuccessteam.com latinafatale.com vooza.com wronghands1.wordp… supportops.co e27.co blog.contentforest.com videos.digg.com jobs.bufferapp.com Count of Domain pda
  • 53. Andthat,isreally targeted. Enjoytherestof #MozCon!
  • 54. #MozCon