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How SEOgadget Builds Links - Searchlove London 2012
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How SEOgadget Builds Links - Searchlove London 2012

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Our conference presentation from SearchLove London 2012. Shows a methodology to identify your audience using tools such as Followerwonk, and a methodology to fetch data on sites to target based on key …

Our conference presentation from SearchLove London 2012. Shows a methodology to identify your audience using tools such as Followerwonk, and a methodology to fetch data on sites to target based on key influencers in your target segments.

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  • 1. ............................................................................................................................................................ Using simple game mechanics to enhance your SEO and user engagement.
  • 2. ............................................................................................................................................................ IS THIS US AT OUR BEST?
  • 3. ............................................................................................................................................................
  • 4. ............................................................................................................................................................
  • 5. ............................................................................................................................................................
  • 6. ............................................................................................................................................................
  • 7. ............................................................................................................................................................
  • 8. ............................................................................................................................................................
  • 9. ............................................................................................................................................................
  • 10. ............................................................................................................................................................
  • 11. ............................................................................................................................................................
  • 12. ............................................................................................................................................................
  • 13. ............................................................................................................................................................
  • 14. ............................................................................................................................................................
  • 15. ............................................................................................................................................................ LET ME TELL YOU A STORY
  • 16. ............................................................................................................................................................ (YOU CAN) OPTIMISE EVERYTHING!
  • 17. ............................................................................................................................................................ http://www.valvesoftware.com/company/Valve_Handbook_LowRes.pdf
  • 18. ID Target Partners............................................................................................................................................................ Market Associations Outreach Our Tools Infographics Hire an authority Email writer with audience Things SEOgadget.com Our Guides Social Commenter #RCS Video Tips About Us Careers Page G+ Cheat Sheets Blog Webinars Custom 404
  • 19. ............................................................................................................................................................ SO, YOU’RE LINK EARNING http://www.seomoz.org/blog/the-death-of-link-building-and-the-rebirth-of-link-earning-whiteboard-friday
  • 20. ............................................................................................................................................................
  • 21. ............................................................................................................................................................ ESTABLISHING YOUR BRAND
  • 22. ............................................................................................................................................................
  • 23. ............................................................................................................................................................ ADDING VALUE
  • 24. ............................................................................................................................................................
  • 25. ............................................................................................................................................................ DOING #RCS http://www.slideshare.net/wilreynolds/do-real-company-stuff-mozcon-2012-version
  • 26. ............................................................................................................................................................ #RCS
  • 27. ............................................................................................................................................................ GROWING YOUR EMAIL LIST
  • 28. ............................................................................................................................................................
  • 29. ............................................................................................................................................................ SPREADING YOUR REACH
  • 30. ............................................................................................................................................................
  • 31. ............................................................................................................................................................ TELLING YOUR STORY
  • 32. ............................................................................................................................................................
  • 33. ............................................................................................................................................................ BUILDING RELATIONSHIPS
  • 34. ............................................................................................................................................................
  • 35. ............................................................................................................................................................ LEVERAGING YOUR TECHNOLOGY
  • 36. ............................................................................................................................................................
  • 37. ............................................................................................................................................................
  • 38. ............................................................................................................................................................
  • 39. ............................................................................................................................................................ AND, AUDIENCE TARGETING
  • 40. ............................................................................................................................................................ ?
  • 41. ............................................................................................................................................................
  • 42. ............................................................................................................................................................
  • 43. ............................................................................................................................................................
  • 44. ............................................................................................................................................................ I WANT TO GET MY BRAND IN FRONT OF THESE PEOPLE WHERE DO WE NEED TO BE?
  • 45. ............................................................................................................................................................ CREATE SIMPLE SCHEMAS BASED ON ACTUAL PEOPLE
  • 46. ............................................................................................................................................................
  • 47. ............................................................................................................................................................ http://wallblog.co.uk/
  • 48. ............................................................................................................................................................ I WANT TO GET IN FRONT OF THESE PEOPLE WHAT ARE THEIR INFLUENCERS SHARING?
  • 49. ............................................................................................................................................................
  • 50. ............................................................................................................................................................ LOW INTERSECT
  • 51. ............................................................................................................................................................
  • 52. ............................................................................................................................................................ HIGH INTERSECT
  • 53. ............................................................................................................................................................
  • 54. ............................................................................................................................................................ The extraction formula The unshortened URL via unshortURL() The tweet
  • 55. Top 30 Most Frequently Shared Domains by Top / Relevant Influencers of............................................................................................................................................................ Our Marketing Directors 30 25 20 15 Count Of Occurrence 10 5 0
  • 56. ............................................................................................................................................................
  • 57. ............................................................................................................................................................
  • 58. ............................................................................................................................................................
  • 59. ............................................................................................................................................................
  • 60. ............................................................................................................................................................
  • 61. ............................................................................................................................................................ REALLY TARGETED OUTREACH REALLY TARGETED OUTREACH Identify What Are Who are those you influencer Be there! People targeting? intersect sharing?
  • 62. ............................................................................................................................................................
  • 63. ............................................................................................................................................................
  • 64. ............................................................................................................................................................
  • 65. ............................................................................................................................................................ • Add commuit slide here – note “new followers”, find out what they’re sharing, who’s influencing them and start again.
  • 66. ............................................................................................................................................................ HIGH INTERSECT!
  • 67. ............................................................................................................................................................
  • 68. ............................................................................................................................................................ GEO TARGETED MENTIONS = LINKS
  • 69. ............................................................................................................................................................
  • 70. ............................................................................................................................................................http://www.fastcoexist.com/1680739/an-infographic-breakdown-of-the-worlds-greenest-cities
  • 71. ............................................................................................................................................................
  • 72. ............................................................................................................................................................
  • 73. ............................................................................................................................................................ LINK RECLAMATION (IMAGE + BRAND MENTIONS)
  • 74. ............................................................................................................................................................ A DAY AT THE OFFICE
  • 75. ............................................................................................................................................................
  • 76. ............................................................................................................................................................ SCRAPE AND XPATH FOR BRAND MENTIONS "prezzybox.com" -site:prezzybox.com -inanchor:prezzybox - inurl:prezzybox.com -intitle:prezzybox.com
  • 77. ............................................................................................................................................................
  • 78. ............................................................................................................................................................ http://seogadget.com/how-to-find-lost-links/
  • 79. ............................................................................................................................................................ AUTOMATE THE CONTACT PROCESS http://tools.seogadget.co.uk/use_api/
  • 80. ............................................................................................................................................................
  • 81. ............................................................................................................................................................ SOMETIMES IT’S ABOUT WORKING SMARTER http://seogadget.com/mozscape
  • 82. ............................................................................................................................................................ SLIDE HERE ON LINK COMPETITIVENESS TOOL
  • 83. ............................................................................................................................................................ HOW TO CREATE A PAGE FULL OF WIN JUST MAKE REMARKABLE Review Ranking Devise Strategy Wireframe, Choose the Content in SERP and Verify with Design, Chop Launch Keyword (s) and Identify Publishers and Load Weaknesses
  • 84. ............................................................................................................................................................ • A slide to show you should just google eg: “laptop reviews”
  • 85. ............................................................................................................................................................
  • 86. ............................................................................................................................................................ Cacoo
  • 87. ............................................................................................................................................................
  • 88. ............................................................................................................................................................
  • 89. ............................................................................................................................................................
  • 90. ............................................................................................................................................................
  • 91. ............................................................................................................................................................ SURVEY INFLUENTIAL PEOPLE
  • 92. ............................................................................................................................................................
  • 93. ............................................................................................................................................................
  • 94. ............................................................................................................................................................ 1) IDENTIFY YOUR TARGET SEGMENTS 2) FIND OUT WHO INFLUENCES THEM 3) BE THERE
  • 95. ............................................................................................................................................................ THANK YOU @RichardBaxter SEOgadget.com Email me: richard@seogadget.co.uk Thanks to my team for making this possible and every day a little more awesome 

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