How SEOgadget Builds Links - Searchlove London 2012

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Our conference presentation from SearchLove London 2012. Shows a methodology to identify your audience using tools such as Followerwonk, and a methodology to fetch data on sites to target based on key influencers in your target segments.

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How SEOgadget Builds Links - Searchlove London 2012

  1. 1. ............................................................................................................................................................ Using simple game mechanics to enhance your SEO and user engagement.
  2. 2. ............................................................................................................................................................ IS THIS US AT OUR BEST?
  3. 3. ............................................................................................................................................................
  4. 4. ............................................................................................................................................................
  5. 5. ............................................................................................................................................................
  6. 6. ............................................................................................................................................................
  7. 7. ............................................................................................................................................................
  8. 8. ............................................................................................................................................................
  9. 9. ............................................................................................................................................................
  10. 10. ............................................................................................................................................................
  11. 11. ............................................................................................................................................................
  12. 12. ............................................................................................................................................................
  13. 13. ............................................................................................................................................................
  14. 14. ............................................................................................................................................................
  15. 15. ............................................................................................................................................................ LET ME TELL YOU A STORY
  16. 16. ............................................................................................................................................................ (YOU CAN) OPTIMISE EVERYTHING!
  17. 17. ............................................................................................................................................................ http://www.valvesoftware.com/company/Valve_Handbook_LowRes.pdf
  18. 18. ID Target Partners............................................................................................................................................................ Market Associations Outreach Our Tools Infographics Hire an authority Email writer with audience Things SEOgadget.com Our Guides Social Commenter #RCS Video Tips About Us Careers Page G+ Cheat Sheets Blog Webinars Custom 404
  19. 19. ............................................................................................................................................................ SO, YOU’RE LINK EARNING http://www.seomoz.org/blog/the-death-of-link-building-and-the-rebirth-of-link-earning-whiteboard-friday
  20. 20. ............................................................................................................................................................
  21. 21. ............................................................................................................................................................ ESTABLISHING YOUR BRAND
  22. 22. ............................................................................................................................................................
  23. 23. ............................................................................................................................................................ ADDING VALUE
  24. 24. ............................................................................................................................................................
  25. 25. ............................................................................................................................................................ DOING #RCS http://www.slideshare.net/wilreynolds/do-real-company-stuff-mozcon-2012-version
  26. 26. ............................................................................................................................................................ #RCS
  27. 27. ............................................................................................................................................................ GROWING YOUR EMAIL LIST
  28. 28. ............................................................................................................................................................
  29. 29. ............................................................................................................................................................ SPREADING YOUR REACH
  30. 30. ............................................................................................................................................................
  31. 31. ............................................................................................................................................................ TELLING YOUR STORY
  32. 32. ............................................................................................................................................................
  33. 33. ............................................................................................................................................................ BUILDING RELATIONSHIPS
  34. 34. ............................................................................................................................................................
  35. 35. ............................................................................................................................................................ LEVERAGING YOUR TECHNOLOGY
  36. 36. ............................................................................................................................................................
  37. 37. ............................................................................................................................................................
  38. 38. ............................................................................................................................................................
  39. 39. ............................................................................................................................................................ AND, AUDIENCE TARGETING
  40. 40. ............................................................................................................................................................ ?
  41. 41. ............................................................................................................................................................
  42. 42. ............................................................................................................................................................
  43. 43. ............................................................................................................................................................
  44. 44. ............................................................................................................................................................ I WANT TO GET MY BRAND IN FRONT OF THESE PEOPLE WHERE DO WE NEED TO BE?
  45. 45. ............................................................................................................................................................ CREATE SIMPLE SCHEMAS BASED ON ACTUAL PEOPLE
  46. 46. ............................................................................................................................................................
  47. 47. ............................................................................................................................................................ http://wallblog.co.uk/
  48. 48. ............................................................................................................................................................ I WANT TO GET IN FRONT OF THESE PEOPLE WHAT ARE THEIR INFLUENCERS SHARING?
  49. 49. ............................................................................................................................................................
  50. 50. ............................................................................................................................................................ LOW INTERSECT
  51. 51. ............................................................................................................................................................
  52. 52. ............................................................................................................................................................ HIGH INTERSECT
  53. 53. ............................................................................................................................................................
  54. 54. ............................................................................................................................................................ The extraction formula The unshortened URL via unshortURL() The tweet
  55. 55. Top 30 Most Frequently Shared Domains by Top / Relevant Influencers of............................................................................................................................................................ Our Marketing Directors 30 25 20 15 Count Of Occurrence 10 5 0
  56. 56. ............................................................................................................................................................
  57. 57. ............................................................................................................................................................
  58. 58. ............................................................................................................................................................
  59. 59. ............................................................................................................................................................
  60. 60. ............................................................................................................................................................
  61. 61. ............................................................................................................................................................ REALLY TARGETED OUTREACH REALLY TARGETED OUTREACH Identify What Are Who are those you influencer Be there! People targeting? intersect sharing?
  62. 62. ............................................................................................................................................................
  63. 63. ............................................................................................................................................................
  64. 64. ............................................................................................................................................................
  65. 65. ............................................................................................................................................................ • Add commuit slide here – note “new followers”, find out what they’re sharing, who’s influencing them and start again.
  66. 66. ............................................................................................................................................................ HIGH INTERSECT!
  67. 67. ............................................................................................................................................................
  68. 68. ............................................................................................................................................................ GEO TARGETED MENTIONS = LINKS
  69. 69. ............................................................................................................................................................
  70. 70. ............................................................................................................................................................http://www.fastcoexist.com/1680739/an-infographic-breakdown-of-the-worlds-greenest-cities
  71. 71. ............................................................................................................................................................
  72. 72. ............................................................................................................................................................
  73. 73. ............................................................................................................................................................ LINK RECLAMATION (IMAGE + BRAND MENTIONS)
  74. 74. ............................................................................................................................................................ A DAY AT THE OFFICE
  75. 75. ............................................................................................................................................................
  76. 76. ............................................................................................................................................................ SCRAPE AND XPATH FOR BRAND MENTIONS "prezzybox.com" -site:prezzybox.com -inanchor:prezzybox - inurl:prezzybox.com -intitle:prezzybox.com
  77. 77. ............................................................................................................................................................
  78. 78. ............................................................................................................................................................ http://seogadget.com/how-to-find-lost-links/
  79. 79. ............................................................................................................................................................ AUTOMATE THE CONTACT PROCESS http://tools.seogadget.co.uk/use_api/
  80. 80. ............................................................................................................................................................
  81. 81. ............................................................................................................................................................ SOMETIMES IT’S ABOUT WORKING SMARTER http://seogadget.com/mozscape
  82. 82. ............................................................................................................................................................ SLIDE HERE ON LINK COMPETITIVENESS TOOL
  83. 83. ............................................................................................................................................................ HOW TO CREATE A PAGE FULL OF WIN JUST MAKE REMARKABLE Review Ranking Devise Strategy Wireframe, Choose the Content in SERP and Verify with Design, Chop Launch Keyword (s) and Identify Publishers and Load Weaknesses
  84. 84. ............................................................................................................................................................ • A slide to show you should just google eg: “laptop reviews”
  85. 85. ............................................................................................................................................................
  86. 86. ............................................................................................................................................................ Cacoo
  87. 87. ............................................................................................................................................................
  88. 88. ............................................................................................................................................................
  89. 89. ............................................................................................................................................................
  90. 90. ............................................................................................................................................................
  91. 91. ............................................................................................................................................................ SURVEY INFLUENTIAL PEOPLE
  92. 92. ............................................................................................................................................................
  93. 93. ............................................................................................................................................................
  94. 94. ............................................................................................................................................................ 1) IDENTIFY YOUR TARGET SEGMENTS 2) FIND OUT WHO INFLUENCES THEM 3) BE THERE
  95. 95. ............................................................................................................................................................ THANK YOU @RichardBaxter SEOgadget.com Email me: richard@seogadget.co.uk Thanks to my team for making this possible and every day a little more awesome 

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