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Gamification: Rewarding Users with Simlpe Game Mechanics

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My presentation from the Search Love London conference, October 2011.

My presentation from the Search Love London conference, October 2011.


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  • 1. ............................................................................................................................................................ Using simple game mechanics to enhance your SEO and user engagement.
  • 2. ............................................................................................................................................................
  • 3. ............................................................................................................................................................ In the first quarter of 2011 this website got as many check-ins as it did in all of 2010.
  • 4. ............................................................................................................................................................ Check in to your favourite TV, connect with friends and get stickers in the post.
  • 5. ............................................................................................................................................................ “The point system has dramatically improved engagement + contribution on Moz. We’ve grown community content 200%+ in the 24 months” Rand Fishkin, CEO, SEOmoz Inc.
  • 6. ............................................................................................................................................................ Gamification Using game mechanics to motivate your users to perform actions critical to the growth of your business
  • 7. ............................................................................................................................................................ GAME MECHANICS 101: POINTS Points are a fundamental unit of measuring performance in a gamified system. They’re everywhere.
  • 8. ............................................................................................................................................................ LEADERBOARDS Bunchball’s Nitro platform gamifies a real life situation, driving competition.
  • 9. ............................................................................................................................................................ LEVELS AND CHALLENGES
  • 10. ............................................................................................................................................................ SELF EXPRESSION Encourage commitment by scoring the level of profile completeness to get ownership
  • 11. ............................................................................................................................................................ BADGES Badges form a key component to the foursquare ecosystem. People love to collect, and compete.
  • 12. ............................................................................................................................................................ VIRTUAL CURRENCY / VIRTUAL GOODS In Microsoft’s Xbox Marketplace, you can exchange points for customisable avatars
  • 13. ............................................................................................................................................................
  • 14. ............................................................................................................................................................ GAMIFICATION FORGOOD - IMOK I’mOK, an iPhone app that parents can use to track their children – kids check in and receive points
  • 15. ............................................................................................................................................................ REWARD W/STATUS – APOWERFUL MOTIVATOR Status is an amazingly powerful especially for heavy users – it opens opportunity
  • 16. ............................................................................................................................................................ CREATE SIGNUPS / SALES WITH LOSS AVERSION Loss aversion refers to the tendency for people to strongly prefer avoiding losses than acquiring gains.
  • 17. ............................................................................................................................................................ www.codecademy.com teaches users to code using challenges, levels, achievements and social interaction
  • 18. ............................................................................................................................................................ HELP PEOPLE DRIVE THEIR BUSINESS I love http://dribbble.com/ - Great designs win business.
  • 19. ............................................................................................................................................................ GENERATE REVIEWS Netcars.com reward with points and badges for user reviews, ratings and blog posts
  • 20. ............................................................................................................................................................ Increase your sales: Motivate your users to grow your subscriber base like Dropbox and Xbox live INCREASE SIGNUPS
  • 21. ............................................................................................................................................................ REWARD FORGIFTING Gifting (another game mechanic) a virtual currency and rewarding with tangible rewards
  • 22. ............................................................................................................................................................ REWARD FORUPLOADING CONTENT Lockerz.com – upload photos, (and watch videos), earn points…
  • 23. ............................................................................................................................................................ GENERATE LINKS Make it easy for your users to benefit from Word of Mouth marketing via their social and linking activity…
  • 24. ............................................................................................................................................................ WE COULD INCREASE SOCIAL SHARES Make it really easy for your users to benefit from performing the actions critical to the growth of your site
  • 25. ............................................................................................................................................................ GET YOU USER’S QUESTIONS ANSWERED Create a question, earn points. Answer the question, earn points and status. SEOMoz.org/q
  • 26. ............................................................................................................................................................ Month1: 12,188 Page Views Av. Time on Site up 81% Implement a minimum viable product and iterate
  • 27. ............................................................................................................................................................ Reward Users for the behaviors that are critical to the growth of your business
  • 28. ............................................................................................................................................................ THANK YOU @RichardBaxter SEOgadget.co.uk Thanks for listening! Email, Tweet or just say hi! Email me: richard@seogadget.co.uk