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GAMIFICATON16 WAYS TO INTEGRATE GAMIFICATION FEATURES INTO                           YOUR SEO STRATEGY                    ...
VIA: http://www.hgtv.com/holidays-and-entertaining/our-25-favorite-halloween-ideas/pictures/page-4.html
READ THIS BOOK
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THANK YOU                    Richard Baxter, Founder, SEOgadgetTwitter: @richardbaxterBlog: seogadget.co.ukEmail: richard@...
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Gamification for SEO - What You Need to Know - #SAScon by @RichardBaxter

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16 Ways to Integrate Gamification features into
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Transcript of "Gamification for SEO - What You Need to Know - #SAScon by @RichardBaxter"

  1. 1. GAMIFICATON16 WAYS TO INTEGRATE GAMIFICATION FEATURES INTO YOUR SEO STRATEGY Richard Baxter, Founder, SEOgadgetWith thanks to Fabian Alvares, Stephanie Chang, Hannah Smith, Joanna Lord, Lindsay Wassel,
  2. 2. VIA: http://www.hgtv.com/holidays-and-entertaining/our-25-favorite-halloween-ideas/pictures/page-4.html
  3. 3. READ THIS BOOK
  4. 4. ............................................................................................................................................................................................... I love http://dribbble.com/ - to become a popular player, the you need to earn follows and likes from other players. You have to be invited (drafted) by another player. Great designs win business.
  5. 5. ............................................................................................................................................................................................... #1 Award points for participation
  6. 6. ............................................................................................................................................................................................... POINTS Points are a fundamental unit of measuring performance in a Gamified system. They’re everywhere. Points do not guarantee success but they are necessary.
  7. 7. ............................................................................................................................................................................................... #2 Integrate a leader board to rank your heavy users
  8. 8. ............................................................................................................................................................................................... LEADER BOARDS Inbound.org’s leaderboard at http://inbound.org/top-members/
  9. 9. ............................................................................................................................................................................................... #3 Create a virtual currency to apply reward discounts on your retail site
  10. 10. ............................................................................................................................................................................................... Fab.com – awards cash to spend in store to users and makes inviting them easy
  11. 11. ............................................................................................................................................................................................... XBOX Live uses entirely virtual currency (Microsoft Points) when you perform actions important to their growth, completing surveys, referring friends, etc.
  12. 12. ............................................................................................................................................................................................... #4 Assign status
  13. 13. ............................................................................................................................................................................................... Higher contribution creates improved status – status influences perceived reputation and can benefit outside of the environment in which status is achieved. Status is amazingly powerful!
  14. 14. ............................................................................................................................................................................................... #5 Create tangible rewards for your users for participation, like stickers
  15. 15. ............................................................................................................................................................................................... GETGLUE.COM GROWTH Check out GetGlue.com - Source: http://tnw.co/ribCso
  16. 16. ............................................................................................................................................................................................... #6 Incentivise profile completeness
  17. 17. ............................................................................................................................................................................................... PROFILE COMPLETENESS Linkedin motivates users to complete their profiles by scoring the level of profile completeness. This encourages commitment and motivates repeat usage.
  18. 18. ...............................................................................................................................................................................................#7 Reward your users for creating content or ideas
  19. 19. ............................................................................................................................................................................................... ANSWERING YOUR USER’S QUESTIONS Create a question, earn points. Answer the question, earn points and status. SEOMoz.org/q
  20. 20. ............................................................................................................................................................................................... How to make being environmentally friendly fun? VW created “the fun theory” for users to compete by creating an innovative environmentally friendly idea…
  21. 21. ............................................................................................................................................................................................... #8 Incentivise content creation with financial reward (pay people for their hard work) and competitions
  22. 22. ............................................................................................................................................................................................... 1st Place: $1000 2nd Place: $500 3rd-20th Place: $200 Receive 6% On-going Commission! Minted.com – Set Challenge > Design > Rate > Win > Sell
  23. 23. ............................................................................................................................................................................................... #9 Motivate your visitors to register
  24. 24. ............................................................................................................................................................................................... Not logged in… http://icanhascheezburger.com/ If you want to get collectibles straight away, you can by buying cheezburger coins http://lolmart.com/product/coins/ and you can use this virtual currency to customise your profile.
  25. 25. ............................................................................................................................................................................................... #10 Motivate your users to refer a friend by giving Away a little of what you have the most
  26. 26. ............................................................................................................................................................................................... MOTIVATE USERS TO INCREASE SUBSCRIBER BASE Dropbox.com rewards the user for completing steps and inviting friends. For every friend who joins, bonus space is awarded to the referee and the referrer.
  27. 27. ............................................................................................................................................................................................... #11 Motivate your users to link to you
  28. 28. ............................................................................................................................................................................................... Heh. If Google’s doing it, it must be ok.
  29. 29. ............................................................................................................................................................................................... #12 Incentivise your users to share your stuff via their social networks
  30. 30. ............................................................................................................................................................................................... GIVE USERS STATS IN THEIR PROFILES Why don’t more companies tell their users (their brand advocates) how valuable they are?
  31. 31. ............................................................................................................................................................................................... #13 Implement a QA system for Long Tail and user votes
  32. 32. ............................................................................................................................................................................................... Month1: 12,188 Page Views Av. Time on Site up 81% Implement a minimum viable product and iterate
  33. 33. ............................................................................................................................................................................................... #14 Create badges that evidence expertise (and add to your profile pages)
  34. 34. ...............................................................................................................................................................................................
  35. 35. ............................................................................................................................................................................................... #15 Award points and badges for comments
  36. 36. ............................................................................................................................................................................................... IMPLEMENT DISQUS RANKS FOR WP
  37. 37. ............................................................................................................................................................................................... #16 Focus social activity on a shared outcome
  38. 38. ...............................................................................................................................................................................................
  39. 39. THANK YOU Richard Baxter, Founder, SEOgadgetTwitter: @richardbaxterBlog: seogadget.co.ukEmail: richard@seogadget.co.uk
  40. 40. ............................................................................................................................................................................................... Appendix – slides that didn’t make the grade
  41. 41. ............................................................................................................................................................................................... NITRO FOR NON DEVELOPERS “Reward visitors with free chips to get them playing, and theyll keep coming back for more (while exploring your site). Youll even earn 50% of the revenue from chips your players purchase. “
  42. 42. ............................................................................................................................................................................................... FOR WEB APPLICATION DEVELOPERS Check out: http://bunchball.com/products/nitro, www.badgeville.com and http://www.bigdoor.com/developers/ or this ruby gem: http://rubygems.org/gems/userinfuser
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