Auditing Your Link Profile For SEO

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My SES London Power Tools presentation from SES London 2014

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Auditing Your Link Profile For SEO

  1. 1. SEO Power Tools: The Link Audit Richard Baxter Founder, SEOgadget.com
  2. 2. Link Auditing
  3. 3. Side note: you need to be doing this BEFORE you get a penalty.
  4. 4. I want to create a disavow quickly and effectively
  5. 5. Link data
  6. 6. Data collection, consolidation, analysis and action
  7. 7. http://seogadget.com/tools/seogadget-for-excel/
  8. 8. http://nielsbosma.se/projects/seotools/
  9. 9. What to collect & what to look for in the data
  10. 10. - Ahrefs, Majestic, WMT - Destination URL & HTTP status - Exact Match Anchor text - No Domain Page Rank / Fake PageRank - IP address - Follow/Nofollow - No. referring domains - Live / not live - Is page indexed (scrapebox) - Pages with malicious / explicit content - Page Title & meta description - Link from a home page?
  11. 11. - Count of domain (site wide links) - Links from penalised domains - Odd Page Rank distribution curve - Links with exact match keyword anchors - Links from pages with malicious / explicit content - Links from directories / article directories - Site-wide links - Lots of domains on the same C-block IP - Anchor text distribution – brand vs non-brand - Links pointing to 404 destination URL - Hidden do follow comment spam (under disqus plugin)
  12. 12. Deindexed Pagerank 7 6 5 4 3 2 1 0 -1 1 3 4 5 6 7 8 9
  13. 13. Indexed Pagerank 90 80 70 60 50 40 30 20 10 0 -1 0 1 2 3 4 5 6 7 8
  14. 14. The De-Dupe Test
  15. 15. Shoot out: Which tool gives the most diverse data by unique # domains?
  16. 16. Unique Live Domain Count 5000 4500 4000 3500 3000 2500 2000 1500 1000 500 0 Total WMT aHrefs majestic (fresh) seoprofiler
  17. 17. About 3 ½ weeks later
  18. 18. Thank you for listening! seogadget.com/blog
  19. 19. makes no warranties, express, implied or statutory, as to the information in this presentation.

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