0
SEO Power Tools: The Link
Audit
Richard Baxter
Founder, SEOgadget.com
Link Auditing
Side note: you need to be
doing this
BEFORE
you get a penalty.
I want to create a disavow
quickly and effectively
Link data
Data collection, consolidation,
analysis and action
http://seogadget.com/tools/seogadget-for-excel/
http://nielsbosma.se/projects/seotools/
What to collect & what to look
for in the data
- Ahrefs, Majestic, WMT
- Destination URL & HTTP status
- Exact Match Anchor text
- No Domain Page Rank / Fake PageRank
- ...
- Count of domain (site wide links)
- Links from penalised domains
- Odd Page Rank distribution curve
- Links with exact m...
Deindexed Pagerank
7
6
5
4
3
2
1
0
-1

1

3

4

5

6

7

8

9
Indexed Pagerank
90
80
70
60
50
40
30
20
10

0
-1

0

1

2

3

4

5

6

7

8
The De-Dupe Test
Shoot out:
Which tool gives the most
diverse data by unique #
domains?
Unique Live Domain Count
5000
4500
4000
3500
3000
2500
2000
1500
1000
500
0

Total

WMT

aHrefs

majestic (fresh)

seoprof...
About 3 ½ weeks later
Thank you for listening!
seogadget.com/blog
makes no warranties, express, implied or statutory, as to the information in this presentation.
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
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Transcript of "Auditing Your Link Profile For SEO "

  1. 1. SEO Power Tools: The Link Audit Richard Baxter Founder, SEOgadget.com
  2. 2. Link Auditing
  3. 3. Side note: you need to be doing this BEFORE you get a penalty.
  4. 4. I want to create a disavow quickly and effectively
  5. 5. Link data
  6. 6. Data collection, consolidation, analysis and action
  7. 7. http://seogadget.com/tools/seogadget-for-excel/
  8. 8. http://nielsbosma.se/projects/seotools/
  9. 9. What to collect & what to look for in the data
  10. 10. - Ahrefs, Majestic, WMT - Destination URL & HTTP status - Exact Match Anchor text - No Domain Page Rank / Fake PageRank - IP address - Follow/Nofollow - No. referring domains - Live / not live - Is page indexed (scrapebox) - Pages with malicious / explicit content - Page Title & meta description - Link from a home page?
  11. 11. - Count of domain (site wide links) - Links from penalised domains - Odd Page Rank distribution curve - Links with exact match keyword anchors - Links from pages with malicious / explicit content - Links from directories / article directories - Site-wide links - Lots of domains on the same C-block IP - Anchor text distribution – brand vs non-brand - Links pointing to 404 destination URL - Hidden do follow comment spam (under disqus plugin)
  12. 12. Deindexed Pagerank 7 6 5 4 3 2 1 0 -1 1 3 4 5 6 7 8 9
  13. 13. Indexed Pagerank 90 80 70 60 50 40 30 20 10 0 -1 0 1 2 3 4 5 6 7 8
  14. 14. The De-Dupe Test
  15. 15. Shoot out: Which tool gives the most diverse data by unique # domains?
  16. 16. Unique Live Domain Count 5000 4500 4000 3500 3000 2500 2000 1500 1000 500 0 Total WMT aHrefs majestic (fresh) seoprofiler
  17. 17. About 3 ½ weeks later
  18. 18. Thank you for listening! seogadget.com/blog
  19. 19. makes no warranties, express, implied or statutory, as to the information in this presentation.
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