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Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
Auditing Your Link Profile For SEO
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Auditing Your Link Profile For SEO

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My SES London Power Tools presentation from SES London 2014

My SES London Power Tools presentation from SES London 2014

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Transcript

  • 1. SEO Power Tools: The Link Audit Richard Baxter Founder, SEOgadget.com
  • 2. Link Auditing
  • 3. Side note: you need to be doing this BEFORE you get a penalty.
  • 4. I want to create a disavow quickly and effectively
  • 5. Link data
  • 6. Data collection, consolidation, analysis and action
  • 7. http://seogadget.com/tools/seogadget-for-excel/
  • 8. http://nielsbosma.se/projects/seotools/
  • 9. What to collect & what to look for in the data
  • 10. - Ahrefs, Majestic, WMT - Destination URL & HTTP status - Exact Match Anchor text - No Domain Page Rank / Fake PageRank - IP address - Follow/Nofollow - No. referring domains - Live / not live - Is page indexed (scrapebox) - Pages with malicious / explicit content - Page Title & meta description - Link from a home page?
  • 11. - Count of domain (site wide links) - Links from penalised domains - Odd Page Rank distribution curve - Links with exact match keyword anchors - Links from pages with malicious / explicit content - Links from directories / article directories - Site-wide links - Lots of domains on the same C-block IP - Anchor text distribution – brand vs non-brand - Links pointing to 404 destination URL - Hidden do follow comment spam (under disqus plugin)
  • 12. Deindexed Pagerank 7 6 5 4 3 2 1 0 -1 1 3 4 5 6 7 8 9
  • 13. Indexed Pagerank 90 80 70 60 50 40 30 20 10 0 -1 0 1 2 3 4 5 6 7 8
  • 14. The De-Dupe Test
  • 15. Shoot out: Which tool gives the most diverse data by unique # domains?
  • 16. Unique Live Domain Count 5000 4500 4000 3500 3000 2500 2000 1500 1000 500 0 Total WMT aHrefs majestic (fresh) seoprofiler
  • 17. About 3 ½ weeks later
  • 18. Thank you for listening! seogadget.com/blog
  • 19. makes no warranties, express, implied or statutory, as to the information in this presentation.

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