60 Social, Conversion, SEO & Mobile Tips

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A collection of performance marketing tips from Performance Marketing Insights conference in New York.

A collection of performance marketing tips from Performance Marketing Insights conference in New York.

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  • 1. Richard BaxterFounder, SEOgadgetLaura LippayUS CEO, SEOgadget
  • 2. 60 Tips in 60 Minutes
  • 3. #1 Optimizeeverything.
  • 4. http://www.valvesoftware.com/company/Valve_Handbook_LowRes.pdf
  • 5. ID Target Partners Market Associations Outreach Our Tools Infographics Hire an authority Email writer with audience Things SEOgadget.com Our Guides SocialCommenter #RCS Video Tips About Us Careers Page G+ Cheat Sheets Blog Webinars Custom 404
  • 6. #2 Add value in aunique andremarkable way.
  • 7. #3 Spread your reachwith an influential,regular contributor
  • 8. #4 Explainer videos -tell your story.
  • 9. #5 Develop yourpartnerships
  • 10. #6 Create the definitiveguide
  • 11. #7 If you have dataallow access via API
  • 12. #8 UseFollowerwonk
  • 13. #9 Get good atlocating your targetinfluencers
  • 14. #10 Clean, targetedoutreach data
  • 15. 20 40 60 80 0 100 120 www.bbc.co.uk www.youtube.com www.nypost.com www.bbfc.co.uk blogs.suntimes.com rogerebert.suntimes.com paper.li www.huffingtonpost.co.uk mamacolive.com instagram.com www.salon.com www.lamag.com www.latimes.com www.facebook.com smartasscripple.blogspot.com uk.movies.yahoo.com www.buzzfeed.combrucecameronelliott.blogspot.com bradford-city-of-film.co.uk www.thegizzlereview.com sunsetgun.tumblr.com www.indiewire.comthenarrativejunkie.wordpress.com www.radiolab.org tinyurl.com www.weheart.co.uk kylesmithonline.com www.improbable.com vimeo.com www.kickstarter.com willcolahan1.wordpress.com www.newstatesman.com www.aceshowbiz.com www.stltoday.com www.alternatetakes.co.uk www.utne.com www.amazon.com blogs.telegraph.co.uk livewire.talkingpointsmemo.com www.imdb.com m.nypost.com www.independent.co.uk www.booking.com www.jedbundy.com m.tmi.me open.salon.com www-nc.nytimes.com www.motherjones.com www.davidbordwell.net capitalcelluloid.blogspot.co.uk www.dustandgrooves.com skymovies.sky.com www.dvice.com www.texasmonthly.com m.youtube.com www.ticketweb.co.uk www.firebox.com www.vanityfair.com www.gearfuse.com www.wired.com www.greenbelt.org.uk www.guardian.co.uk blogs.indiewire.com www.collegehumor.com Total
  • 16. #11 Find recentmentions andcontact the author
  • 17. 300250200150100 Total50 0
  • 18. #12 *Never fail*content outreach
  • 19. Our outreach process Concept StakeholderIdea Creation Outreach Creation Signoff Placement Sign Off Recruitment
  • 20. #13 Find mentionsof your brand thatdon’t link
  • 21. #14 Don’t guessemail addresses
  • 22. http://www.mailtester.com/testmail.php
  • 23. #15 Get socialprofiles withFullcontact’s API
  • 24. http://www.huffingtonpost.com/2013/03/01/how-to-be-a-travel-writer-infographic_n_2790781.html
  • 25. #14 Never lose datafrom an online form,ever
  • 26. https://addons.mozilla.org/en-US/firefox/addon/lazarus-form-recovery/
  • 27. #15 Compiling dataearns links
  • 28. http://www.fastcoexist.com/1680739/an-infographic-breakdown-of-the-worlds-greenest-cities
  • 29. #16 Do yourbackgroundresearch on yourlink target
  • 30. #17 Experiment withalternative contenttypes
  • 31. #18 Add yourkeyword toinstagram / pinterestimages
  • 32. Credit: http://thenextcorner.net/instagram-seo-boost/
  • 33. #19 Hiring iseverything
  • 34. http://www.thesamba.com/vw/archives/dic/pix/rustbucket.jpg
  • 35. #20 Hire adeveloper for yourSEO/SMO team
  • 36. #21 Learn how tomake your data linkworthy.
  • 37. http://justinbriggs.org/technical-hacks-for-content-marketing
  • 38. #22 Outsource yourdesign work
  • 39. #23 Use “how tobuy” video on yourcategory pages
  • 40. #24 Use Google+for outreach
  • 41. site:plus.google.com/ "contributor to" OR "blogger" recipes -inurl:posts -inurl:communities -inurl:about
  • 42. #25 Get email & sitecontacts with this
  • 43. Chrome “scrape similar” + tools.seogadget.co.uk
  • 44. #26 Build a simpleQA system on yoursite
  • 45. #27 Identify youraffiliates topkeywords withSearchmetrics Data
  • 46. 70000 160000 65000040000 11 Search30000 16 ShopStyle20000 Ranking 2110000 0
  • 47. #28 Use Ghostery toID tools yourcompetition areusing
  • 48. #29 Get creative,with tools
  • 49. http://www.technomancy.org/google-suggest-venn/
  • 50. #30 Usersnap isamazing for userfeedback
  • 51. # 31Find popularFacebook pages bycategory
  • 52. http://www.zoomsphere.com/charts/facebook/us/pages/fans/today/all/1/
  • 53. #32 Use social proof
  • 54. #33 Get a ZirtualAssistant
  • 55. #34 Use Tineye tofind amazing blogphotos
  • 56. #35 UseLucidCharts
  • 57. #36 Ask onequestion
  • 58. #37 Use thisattribution tool
  • 59. http://wail.es/ga-attribution/
  • 60. #38 Use freesentiment tools
  • 61. #39 Think withGoogle & Scholar
  • 62. http://www.thinkwithgoogle.com/insights/library/most-recent/?cat=travel
  • 63. http://scholar.google.com/
  • 64. #40 No time?Audible.
  • 65. http://www.audible.com/
  • 66. #41 All Marketersare Liars
  • 67. Make sure your valueproposition comes across ineverything you do.Think for a second how yourvalue propositionchanges/disrupts?Is that apparent in Yourwebsite?Your sales pitch? Yourdeliverables?Your advertising?
  • 68. #42 Monitor searchresult flux
  • 69. #43 Createpersonas &schemas.
  • 70. #44 Be different
  • 71. #45 Use MonroesMotivated Sequence
  • 72. Attention Need Satisfaction Visualization Action
  • 73. #46 Cobble togetherapps
  • 74. Via: @sharkseo
  • 75. #47 Use GoogleCorrelate
  • 76. #48 Get awesomeat Excel
  • 77. +
  • 78. #49 Everyone inyour company is anSEO
  • 79. #50 Laura lovesUsertesting
  • 80. #51 Use reverseimage search
  • 81. A DAY AT THE OFFICE
  • 82. #52 Track newfollowers and morewith Commun.it
  • 83. #53 Don’t drop thetechnical ball
  • 84. 120000 Count of100000 Request URL Count of Ajax 80000 Count of Image 60000 Count of iFrame 40000 Count of 20000 Widgetame 0 Total
  • 85. # 54 Build theultimate metaheader
  • 86. <!-- Twitter Card --><!-- OG Protocol --><!-- Schema.org/Article -->
  • 87. #55 Understandyour serps for bestrich snippetsstrategy
  • 88. #56 Stay up to date
  • 89. #57 Create anadvanced segmentfor QA keywords
  • 90. b(add(ing)?|do(es)?|wh(o|at|ere|en|y)|how|can|?|a(m|re)|is|w(as|ere|ill)|be(en|ing|st)?|versus|vs(.)?)bhttp://www.seomoz.org/blog/using-google-analytics-to-power-an-effective-qa-strategy
  • 91. #58 Groupkeywords in GA byaudience
  • 92. #59 Monitor yournew and lost links
  • 93. https://ahrefs.com/site-explorer/
  • 94. #60 Take your(amazing) teamsnowboarding
  • 95. No idea.
  • 96. makes no warranties, express, implied or statutory, as to the information in this presentation.