Cipr social summer measuring social media - richard bagnall

MEASURING SOCIAL MEDIA @RichardBagnallCIPRsm

110 YEARS OF CONTENT EVOLUTION!CIPRsm

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Outputs, Out-takes and Outcomes Output Out-take OutcomesCIPRsm

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Prominence ScoreCIPRsm

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CIPRsm http://www.slideshare.net/Sheldrake/influence-the-bullshit-best-practice-and-promise Credit:

THE 5TH GREAT MEDIA REVOLUTION 500 years ago 150 years ago 200 years ago 100 years ago CIPRsm

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THE INCESSANT RISE OF MOBILE INTERNET CIPRsm Source: Microsoft 2011 http://sidneyevematrix.posterous.com/why-optimize-your-site-for-mobile

WHO NEEDS EDITORS?CIPRsm

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READERSHIP OF NEWSPAPERS, UKCIPRsm

% OF BRITISH POPULATION READING DAILY NEWSPAPER 42% of British population don’t read a daily paperCIPRsm Source: Metrica / Gorkana UKPulse survey 2010 – base 13,000

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1,900,000 resultsCIPRsm

12,800 results UK onlyPast week CIPRsm

Just 198 results UK only Page 20Past week The end of CIPRsm Google!

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VOLUME & RELEVANCE 500,000 Volume 451,020 450,000 Relevant 400,000 358,388 350,000 281,321Total posts 300,000 250,000 200,000 150,000 100,000 50,000 - Sysomos Brandw atch SM2 Co. A Co. B Co. C CIPRsm

COVERAGE BY CHANNEL 322,573 Blogs 350,000 Forums Tw itter 300,000 Video Other 187,754 250,000Number of posts 131,006 200,000 100,152 150,000 83,995 75,705 60,497 45,680 100,000 23,796 22,549 18,711 7,062 7,431 3,818 50,000 - - Sysomos Co. A Co. B atch Brandw SM2 Co. C CIPRsm

A woman without herman is nothing.CIPRsm

A woman;without her, man is nothingCIPRsm

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SENTIMENT ACCURACY 68.20% 70.0% 65.0% 61.0%% posts with accurate sentiment 60.0% 54.3% 55.0% 50.0% 45.0% 40.0% 35.0% 29.5% ‘CHANCE’ 30.0% 25.0% 20.0% Sysomos Brandw atch SM2 Metrica (w /o Co. A Co. B Co. C humans) CIPRsm

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INFLUENCE?CIPRsm

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CIPRsm http://www.slideshare.net/Sheldrake/influence-the-bullshit-best-practice-and-promise Credit:

1. Influence2. Engagement3. Sentiment4. Monitoring / content5. Terminology / methodology

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GoalsObjectives Business objectives & business KPIs Strategy PR objectives & PR KPIs TacticsCIPRsm

Let’s keep talking: @richardbagnall richard.bagnall@gorkana.com www.linkedin.com/in/richardbagnall www.metrica.net/measurementmatters www.facebook.com/metricameasuresCIPRsm

Cipr social summer measuring social media - richard bagnall

by Richard Bagnall

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