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Obvious and Disruptive Innovation in Education: Strategy, Architecture and Change

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  • 1. Role of Enterprise Architecture in Obvious and Disruptive Innovation in Education (With case studies from other industries) Rajeev Arora Head, Enterprise Architecture and Value Management Victoria University, Melbourne rajeev.arora@vu.edu.au Founder and Director SystemSmiths, Melbourne rarora@systemsmiths.com.au “Predicting the Play” 18-20 Nov 2013
  • 2. Disclaimer Views expressed here are the personal views of the author and not necessarily of his employer. Enterprise architecture experience in various transformation programs in telecommunication, mining, government and education, energy and manufacturing sectors, including applying cross-domain patterns, has been a motivator for some of the ideas presented here. CAUDIT EA2013 – Role of EA in Obvious and Disruptive Innovation in Education 2
  • 3. 17/12/2013 Role of EA in Obvious and Disruptive Innovation in Education 3 Overview Introduction The Education Value Chain Overview of the Market Disruption: Drivers, News and Trends Obvious innovation from market trends EA Patterns of interest from other verticals Impact on Education Enterprise Architecture Assessing and building change readiness Call for Action: Executives, Operational Leaders and EAs
  • 4. Role of EA in Obvious and Disruptive Innovation in Education Importance of Education and Wi-Fi Education is a major contributor Wi-Fi CAUDIT EA2013 Role of EA in Obvious and Disruptive Innovation in Education 4
  • 5. Obvious and Disruptive Innovation MOOCs ? Source: Clayton M. Christensen: Innovator’s Dilemma CAUDIT EA2013 Role of EA in Obvious and Disruptive Innovation in Education 5
  • 6. Belief: Social Nature of Education Digital and social technologies are impacting our cognitive and emotional health Multiplexes CAUDIT EA2013 Role of EA in Obvious and Disruptive Innovation in Education 6
  • 7. Education Value Chain Source: Charles Sturt University CAUDIT EA2013 Role of EA in Obvious and Disruptive Innovation in Education 7
  • 8. 17/12/2013 Role of EA in Obvious and Disruptive Innovation in Education 8 Drivers for Disruptive Change 1. 2. 3. 4. 5. Democratisation of knowledge and access Contestability of markets and funding Digital technologies will transform the way education is delivered and accessed, and the way ‘value’ is created by education providers Global mobility of students and providers, resulting in more partnerships Integration with industry Source: Ernest and Young: “University of the Future”, 2013
  • 9. CAUDIT EA2013 Role of EA in Obvious and Disruptive Innovation in Education 9
  • 10. Role of EA in Obvious and Disruptive Innovation in Education CAUDIT EA2013 Role of EA in Obvious and Disruptive Innovation in Education 10
  • 11. “The MOOC Moment” CAUDIT EA2013 Role of EA in Obvious and Disruptive Innovation in Education 11
  • 12. Google partners with EdX to plan MOOC.ORG • EdX already “working with” Knewton, Cambridge and Pearson Publishing, …. • EdX positioned as Google’s LMS, to complement Apps offerings • EdX leverage’s Google’s cloud scale • EdX grows its already rich collaboration on content and analytics CAUDIT EA2013 Role of EA in Obvious and Disruptive Innovation in Education 12
  • 13. 17/12/2013 Role of EA in Obvious and Disruptive Innovation in Education 13 Education is one of top three VC funding priorities
  • 14. LMS, Content and Analytics join forces to create new value CAUDIT EA2013 Role of EA in Obvious and Disruptive Innovation in Education 14
  • 15. Learning Analytics attempts to challenge University Brands CAUDIT EA2013 Role of EA in Obvious and Disruptive Innovation in Education 15
  • 16. Value and sourcing of education • Don’t go to college movement • Competency based learning gets greater value • Many of current degree programs will not be sustainable CAUDIT EA2013 Role of EA in Obvious and Disruptive Innovation in Education 16
  • 17. Optimising the Product Unit Delivery Mix Cost break even point * CAUDIT EA2013 Role of EA in Obvious and Disruptive Innovation in Education 17
  • 18. More innovation yet to come: Imagine annotation for video similar to that found for audio on SoundCloud? Comments Similar comments and discussion through annotation for a lecture video can simulate an interactive lecture CAUDIT EA2013 Role of EA in Obvious and Disruptive Innovation in Education 18
  • 19. What are the leading consultants saying? • Over the next 10-15 years, the current public university model in Australia will prove unviable in all but a few cases • 3 transformation models CAUDIT EA2013 • Reducing costs through Shared Services • 51% of credits don't contribute to a degree. Improve productivity through retention and completion Role of EA in Obvious and Disruptive Innovation in Education 19
  • 20. OBVIOUS INNOVATION • Drivers for obvious innovation • Catching up with other industries 20
  • 21. Example Drivers for Obvious Innovation Driver • Improved student experience • Flexible and cost-effective offerings optimised for targeted student and employer outcomes • Improved staff enablement, • Improved utilisation and retargeting of the real-estate assets CAUDIT EA2013 Key Response • Customer relationship management (CRM) • Agile product lifecycle management and flexible sourcing • Asset utilisation • Leveraging Gartner Nexus (Cloud, Social, Mobile and Big Data) Role of EA in Obvious and Disruptive Innovation in Education 21
  • 22. 17/12/2013 Role of EA in Obvious and Disruptive Innovation in Education Catching up with other industries • Shared Services • Going digital … like all other industries • Gartner Nexus of Forces: Cloud, Mobility, Social and Big Data • Use state of art digital, multi-channel marketing • Fully leverage digital media, social channels • Hyper-scale Cloud • Infrastructure: Like all industries • Software as a service • • • • Education an early adopter of Google Apps Cloud based CRM Learning Management Systems NEXT: Student Information Systems, “Course Markets” 22
  • 23. EA PATTERNS OF INTEREST FROM OTHER VERTICALS • • • • • Manufacturing Financial Services Telcos Media Mining 23
  • 24. Patterns from Manufacturing Key Processes Useful Patterns • Bill of materials • Product design • Product assemblies • Alternates • Production planning and scheduling • Multiple suppliers • Planned vs. One-off production • “Inventory” management • Ability to produce using alternate • Flexible sourcing • Unit costing • Product “targeting” for different suppliers • Ability to cost current and alternate sourcing • Global delivery within various regulatory and market requirements geographies CAUDIT EA2013 Role of EA in Obvious and Disruptive Innovation in Education 24
  • 25. Patterns from Financial Services Key Processes / Characteristics • A fully digital business (product is Useful Patterns / Implications • Strategic role of IT digital) • Extensive investment in CRM to • Target lifelong learning needs gain lifelong custom • Multi-channel architectures • Deliver where the customers are • Develop alternate go-to-market • Rich, complex products with varying value, cost and bundling CAUDIT EA2013 approaches due to democratisation, contestability and changing value proposition of education Role of EA in Obvious and Disruptive Innovation in Education 25
  • 26. Patterns from Telcos Key Processes / Characteristics Useful Patterns / Implications • Fully digital industry • Strategic role of IT • Quick time to market • Product as the core of all systems • Plans and bundles • Investment in CRM and service CAUDIT EA2013 architecture, with capability to support anticipated feature sets • Target traditional and alternate “customers” using creative bundles and sourcing • Invest in a longer term education relationship as people live longer Role of EA in Obvious and Disruptive Innovation in Education 26
  • 27. Patterns from the Media industry Key Processes / Characteristics Useful Patterns / Implications • Digital dominates the traditional • Strategic role of IT • Commoditisation and crowd • Obsolescence of some of the sourcing of content creation • Growth in content aggregation and distribution traditional suppliers • Flexible sourcing • Analytics, personalisation and • Invest in understanding the targeting CAUDIT EA2013 customer and getting more value from the relationship Role of EA in Obvious and Disruptive Innovation in Education 27
  • 28. THREE major levels of EA value have been identified. EA delivers business architecture value in the 2nd and 3rd levels Integrating business with its strategic context Most EA efforts remain stuck here Integrating IT with business Integrating IT Investment in business architecture over time will allow moving to levels 2 and 3 Sources: 1. IEEE IT Professional – 3 Schools of EA Thought 2. MSDN – Inside Architecture http://goo.gl/KKNSC CAUDIT EA2013 Role of EA in Obvious and Disruptive Innovation in Education 28
  • 29. 17/12/2013 Role of EA in Obvious and Disruptive Innovation in Education 29 Education business goals to which EA has the potential to make critical contribution • Agility • Flexibility • Cost optimisation
  • 30. 17/12/2013 Role of EA in Obvious and Disruptive Innovation in Education 30 Role of EA in an environment of Disruptive Innovation In an environment of disruptive innovation, a competent EA function can: • Maintain active technology, industry and market watch • Identify areas and patterns of disruption to advise business • Help prevent “instant obsolescence” • Recommend and help make strategic bets on market leadership • Keep the enterprise informed
  • 31. 17/12/2013 Role of EA in Obvious and Disruptive Innovation in Education Change Readiness • An industry that has not seen significant change • Cultural barriers • Cost vs. value • Hierarchical • Working in a multi-stakeholder environment • Viewing education enterprises as a business • Student / customer at the centre is relatively new 31
  • 32. 17/12/2013 Role of EA in Obvious and Disruptive Innovation in Education 32 Role of EA in building Change Capability • IT, more specifically, EA has often led systems thinking in enterprises • Multiple EA and strategy development exercises within an enterprise have • Been a good communication tool (getting everyone on the same page) • Enabled collective problem solving and delivery • Greater teaming with multi-stakeholder environments, allowing empathy, negotiation and compromise • Enabled ability to adapt and change quickly
  • 33. 17/12/2013 Role of EA in Obvious and Disruptive Innovation in Education Change Strategies • Incremental • Big leap • Managing multiple transformation programs • Consider tactical moves in a rapidly changing market 33
  • 34. 17/12/2013 Role of EA in Obvious and Disruptive Innovation in Education 34 Call to Action: Education Executives • Tell your management, staff and families • Build change capabilities • Select market positioning • Customer segmentation • Supply Chain • Define change journey • Mixing tactical with strategic • Take market readiness and internal readiness into consideration for sequencing • Protect against instant obsolescence
  • 35. 17/12/2013 Role of EA in Obvious and Disruptive Innovation in Education 35 Call to Action: Operational Leaders • Understand and contribute to vision • Build change readiness • Identify and be a change agent
  • 36. 17/12/2013 Role of EA in Obvious and Disruptive Innovation in Education 36 Call to Action: Enterprise IT and EA • Lead in systems thinking • Use waves of strategy development to grow change capability • Build internal credibility one transformation at a time
  • 37. 17/12/2013 Role of EA in Obvious and Disruptive Innovation in Education 37 Summary What we have covered : Role and practice of EA in strategy development and change programs Evidence of disruptive innovation in education Education value chains: Current and with innovation disruptors Including market innovation in strategy and enterprise architecture Ideas for planning and executing change programs; and role of EA
  • 38. 17/12/2013 Role of EA in Obvious and Disruptive Innovation in Education Ideas for Further Work • Next Generation Value Chain for Education • Inclusive of disruption • “Business Architecture” of the Customer • Customer-centric Enterprise Architecture • Integrating Digital Design and Enterprise Architecture • Digital Enterprise Architecture 38
  • 39. 17/12/2013 Role of EA in Obvious and Disruptive Innovation in Education Acknowledgements • Victoria University • Marcus Blosch, Ph.D. VP of Research, Gartner EA Team • My family • My parents: Both in teaching • My passions 39
  • 40. Role of EA in Obvious and Disruptive Innovation in Education THANK YOU • Q and A 40