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Certain retailers (Amazon, Overstock, eBay, Walmart, Target, Walgreens, Home Depot, etc.) are very strong in terms of natural search rankings, creating a barrier to entry for specialty retailers. While this is indeed a challenge, there is an opportunity for specialty retailers to grow, compete and flourish via natural search. While there is a real challenge, most consumers are brand savvy and knowledgeable of the products they desire. With this stated, there is a real opportunity for specialty retailers to market their brands and grow. http://www.PMDigital.com
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