SEO is a constant changing process. Search engine updates keep the SEO community on its toes, and have caused the industry to reshape itself a lot over the past few years, even months.
While SEO is an evolving industry / practice, certain best practices have held true and will continue to do so for many years.
This presentation will provide a summary of long-term value SEO tactics that can be shared / evangelized throughout the organization for long-term growth of SEO for your brand.
Clipping is a handy way to collect important slides you want to go back to later.