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Csp park managers_socialmedia_2011

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Transcript

  • 1. Facebook & Twitter Colorado State Park Managers
  • 2. Using Facebook Can: Increase Reservations Control In-Park Behavior Stop Rumors 15-20 Minutes Every Other Day 
  • 3. What Facebook Can Do For You Colorado State Park Managers Social Media
  • 4. Colorado State Park Managers Social Media
  • 5. Colorado State Park Managers Social Media The Conversation is happening,whether you're in it or not.
  • 6. Agenda
      • Setting Goals
      • Administration & Administrators
      • Content Planning
      • Measurement And Feedback
      • Reporting
      • Where To Get More
    Colorado State Park Managers Social Media
  • 7. Setting Goals What's Reasonable and Expected
  • 8. Goals For Facebook & Twitter
    • There are countless things you can do with social media. We're not going to focus on that. These goals are the focus:
      • Timely, Efficient Communications
      • Decrease Confusion
      • Provide Accurate Information
      • Change Park Usage and Behavior
    Colorado State Park Managers Social Media
  • 9. Goals For Facebook & Twitter
    • Good Goals:
      • Increase Reservations
      • Keep People from showing up and not knowing
      • Control Park usage: Move People away from Bears/Fires
      • Inform Public of Fire Risk: Fire Ban
      • Leverage Photos/Videos/Stories from visitors
      • Promote Educational Programs
      • Encourage/Mobilize Volunteers
      • Know Your Visitor: What they really want
    Colorado State Park Managers Social Media
  • 10. Goals For Facebook & Twitter You have a monopoly on one thing and you need to capitalize on it: You are THE authoritative voice for State Parks. Colorado State Park Managers Social Media
  • 11. Twitter The promise of Twitter is when use properly Twitter can be far more effective than Email. Colorado State Park Managers Social Media
  • 12. Administration & Administrators Who's Gonna Do This?
  • 13. Administrat ors
    • Choose carefully. But don't agonize. You can remove someone later. Good administrators are:
      • Considerate
      • Good grammar
      • Consistent
      • Have access to information
    Colorado State Park Managers Social Media
  • 14. Administration: Administrators Colorado State Park Managers Social Media
  • 15. Content Get Organized
  • 16. What Facebook Can Do For You
    • Decrease Confusion
    • There are many voices out there already communicating about the state parks. Here are some examples of well-meaning souls. 
      • Incorrect Information
      • The Wrong Message
    Colorado State Park Managers Social Media
  • 17. Increase Reservations Start Early and Tell visitors when they need to reserve by. Tell them early and tell them when it ends. Colorado State Park Managers Social Media
  • 18. Mobilize Volunteers Post volunteer info. on the Wall, not tucked away to keep others thinking of volunteering. They'll see others doing it. Colorado State Park Managers Social Media
  • 19. What Twitter Can Do For You
      • Timely Information
      • From many devices
      • Get Media to Follow
    Colorado State Park Managers Social Media
  • 20. It's already out there Colorado State Park Managers Social Media
  • 21. Controlling Others Colorado State Park Managers Social Media
  • 22. Google Alerts: Staying On Top Colorado State Park Managers Social Media
  • 23. Reporting & Measurement
  • 24. Views Colorado State Park Managers Social Media
  • 25. Responses Colorado State Park Managers Social Media
  • 26. What Your Fans Also Like Colorado State Park Managers Social Media
  • 27. Summary
    • Facebook and Twitter Can:
      • Increase Reservations
      • Control Park Behavior
      • Mobilize Volunteers
      • Be very effective communications with minimal time and resources