Facebook & Twitter Colorado State Park Managers
Using Facebook Can: Increase Reservations Control In-Park Behavior Stop Rumors 15-20 Minutes Every Other Day 
What Facebook Can Do For You Colorado State Park Managers Social Media
Colorado State Park Managers Social Media
Colorado State Park Managers Social Media The Conversation is happening,whether you're in it or not.
Agenda <ul><ul><li>Setting Goals </li></ul></ul><ul><ul><li>Administration & Administrators </li></ul></ul><ul><ul><li>Con...
Setting Goals What's Reasonable and Expected
Goals For Facebook & Twitter <ul><li>There are countless things you  can  do with social media. We're not going to focus o...
Goals For Facebook & Twitter <ul><li>Good Goals: </li></ul><ul><ul><li>Increase Reservations </li></ul></ul><ul><ul><li>Ke...
Goals For Facebook & Twitter You have a monopoly on one thing and you need to capitalize on it: You are THE authoritative ...
Twitter The promise of Twitter is when use properly Twitter can be far more effective than Email. Colorado State Park Mana...
Administration & Administrators Who's Gonna Do This?
Administrat ors <ul><li>Choose carefully. But don't agonize. You can remove someone later. Good administrators are: </li><...
Administration: Administrators Colorado State Park Managers Social Media
Content Get Organized
What Facebook Can Do For You <ul><li>Decrease Confusion </li></ul><ul><li>There are many voices out there already communic...
Increase Reservations Start Early and Tell visitors when they need to reserve by. Tell them early and tell them when it en...
Mobilize Volunteers Post volunteer info. on the Wall, not tucked away to keep others thinking of volunteering. They'll see...
What Twitter Can Do For You <ul><ul><li>Timely Information </li></ul></ul><ul><ul><li>From many devices </li></ul></ul><ul...
It's already out there Colorado State Park Managers Social Media
Controlling Others Colorado State Park Managers Social Media
Google Alerts: Staying On Top Colorado State Park Managers Social Media
Reporting & Measurement
Views Colorado State Park Managers Social Media
Responses Colorado State Park Managers Social Media
What Your Fans Also Like Colorado State Park Managers Social Media
Summary <ul><li>Facebook and Twitter Can: </li></ul><ul><ul><li>Increase Reservations </li></ul></ul><ul><ul><li>Control P...
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Csp park managers_socialmedia_2011

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Csp park managers_socialmedia_2011

  1. 1. Facebook & Twitter Colorado State Park Managers
  2. 2. Using Facebook Can: Increase Reservations Control In-Park Behavior Stop Rumors 15-20 Minutes Every Other Day 
  3. 3. What Facebook Can Do For You Colorado State Park Managers Social Media
  4. 4. Colorado State Park Managers Social Media
  5. 5. Colorado State Park Managers Social Media The Conversation is happening,whether you're in it or not.
  6. 6. Agenda <ul><ul><li>Setting Goals </li></ul></ul><ul><ul><li>Administration & Administrators </li></ul></ul><ul><ul><li>Content Planning </li></ul></ul><ul><ul><li>Measurement And Feedback </li></ul></ul><ul><ul><li>Reporting </li></ul></ul><ul><ul><li>Where To Get More </li></ul></ul>Colorado State Park Managers Social Media
  7. 7. Setting Goals What's Reasonable and Expected
  8. 8. Goals For Facebook & Twitter <ul><li>There are countless things you can do with social media. We're not going to focus on that. These goals are the focus: </li></ul><ul><ul><li>Timely, Efficient Communications </li></ul></ul><ul><ul><li>Decrease Confusion </li></ul></ul><ul><ul><li>Provide Accurate Information </li></ul></ul><ul><ul><li>Change Park Usage and Behavior </li></ul></ul>Colorado State Park Managers Social Media
  9. 9. Goals For Facebook & Twitter <ul><li>Good Goals: </li></ul><ul><ul><li>Increase Reservations </li></ul></ul><ul><ul><li>Keep People from showing up and not knowing </li></ul></ul><ul><ul><li>Control Park usage: Move People away from Bears/Fires </li></ul></ul><ul><ul><li>Inform Public of Fire Risk: Fire Ban </li></ul></ul><ul><ul><li>Leverage Photos/Videos/Stories from visitors </li></ul></ul><ul><ul><li>Promote Educational Programs </li></ul></ul><ul><ul><li>Encourage/Mobilize Volunteers </li></ul></ul><ul><ul><li>Know Your Visitor: What they really want </li></ul></ul>Colorado State Park Managers Social Media
  10. 10. Goals For Facebook & Twitter You have a monopoly on one thing and you need to capitalize on it: You are THE authoritative voice for State Parks. Colorado State Park Managers Social Media
  11. 11. Twitter The promise of Twitter is when use properly Twitter can be far more effective than Email. Colorado State Park Managers Social Media
  12. 12. Administration & Administrators Who's Gonna Do This?
  13. 13. Administrat ors <ul><li>Choose carefully. But don't agonize. You can remove someone later. Good administrators are: </li></ul><ul><ul><li>Considerate </li></ul></ul><ul><ul><li>Good grammar </li></ul></ul><ul><ul><li>Consistent </li></ul></ul><ul><ul><li>Have access to information </li></ul></ul>Colorado State Park Managers Social Media
  14. 14. Administration: Administrators Colorado State Park Managers Social Media
  15. 15. Content Get Organized
  16. 16. What Facebook Can Do For You <ul><li>Decrease Confusion </li></ul><ul><li>There are many voices out there already communicating about the state parks. Here are some examples of well-meaning souls.  </li></ul><ul><ul><li>Incorrect Information </li></ul></ul><ul><ul><li>The Wrong Message </li></ul></ul>Colorado State Park Managers Social Media
  17. 17. Increase Reservations Start Early and Tell visitors when they need to reserve by. Tell them early and tell them when it ends. Colorado State Park Managers Social Media
  18. 18. Mobilize Volunteers Post volunteer info. on the Wall, not tucked away to keep others thinking of volunteering. They'll see others doing it. Colorado State Park Managers Social Media
  19. 19. What Twitter Can Do For You <ul><ul><li>Timely Information </li></ul></ul><ul><ul><li>From many devices </li></ul></ul><ul><ul><li>Get Media to Follow </li></ul></ul>Colorado State Park Managers Social Media
  20. 20. It's already out there Colorado State Park Managers Social Media
  21. 21. Controlling Others Colorado State Park Managers Social Media
  22. 22. Google Alerts: Staying On Top Colorado State Park Managers Social Media
  23. 23. Reporting & Measurement
  24. 24. Views Colorado State Park Managers Social Media
  25. 25. Responses Colorado State Park Managers Social Media
  26. 26. What Your Fans Also Like Colorado State Park Managers Social Media
  27. 27. Summary <ul><li>Facebook and Twitter Can: </li></ul><ul><ul><li>Increase Reservations </li></ul></ul><ul><ul><li>Control Park Behavior </li></ul></ul><ul><ul><li>Mobilize Volunteers </li></ul></ul><ul><ul><li>Be very effective communications with minimal time and resources </li></ul></ul>
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