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Funding the Dream Kickstarter presentation

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Kickstarter received nearly $100 million in pledges in 2011. Richard Bliss discusses how Kickstarter is impacting the board game industry.

Kickstarter received nearly $100 million in pledges in 2011. Richard Bliss discusses how Kickstarter is impacting the board game industry.

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  • 1. Richard Bliss The Game Whisperer [email_address] Succeeding on Kickstarter 02/24/12
  • 2. © BlissPoint Inc, Confidential & Proprietary
  • 3.
    • “ Kickstarter has become an unexpected influence on indie culture, a new model for a D.I.Y. generation. ”
    • The New York Times
    © BlissPoint Inc, Confidential & Proprietary
  • 4. Kickstarter 2011
    • Launched Projects: 27,086
    • Successful Projects: 11,836
    • Dollars Pledged: $99,344,382
    • Project Success Rate: 46%
    © BlissPoint Inc, Confidential & Proprietary
  • 5. Board Games In 2011
    • Successful Projects: 116
    • Amount Funded: $2,000,000
    © BlissPoint Inc, Confidential & Proprietary
  • 6. 2011 Kickstarter Projects By Type © BlissPoint Inc, Confidential & Proprietary
  • 7. Board Game Growth on Kickstarter 2011 © BlissPoint Inc, Confidential & Proprietary
  • 8. Number of Projects Per Month © BlissPoint Inc, Confidential & Proprietary
  • 9. Top Funding Each Month © BlissPoint Inc, Confidential & Proprietary
  • 10. Top 10 for 2011 © BlissPoint Inc, Confidential & Proprietary
  • 11. Kickstarter says… © BlissPoint Inc, Confidential & Proprietary
  • 12. Only Game Projects © BlissPoint Inc, Confidential & Proprietary
  • 13. Target vs Funded © BlissPoint Inc, Confidential & Proprietary
  • 14. First 6 Weeks of 2012 © BlissPoint Inc, Confidential & Proprietary
  • 15. First 6 weeks 2011 vs 2012 © BlissPoint Inc, Confidential & Proprietary
  • 16. All Games on Kickstarter through 2/18/12
    • Successful Funding: $346,000
    • Total Projects: 55
      • 34 Funded
      • 21 Failed
    • Success Rate: 62%
    • Average Project: $9,888
    © BlissPoint Inc, Confidential & Proprietary
  • 17. Board Games on Kickstarter through 2/18/12
    • Successful Funding: $121,660
    • Total Projects: 17
      • 8 Funded
      • 9 Failed
    • Success Rate: 48%
    • Average Project: $15,207
    © BlissPoint Inc, Confidential & Proprietary
  • 18. Card Games on Kickstarter through 2/18/12
    • Successful Funding: $47,521
    • Total Projects: 11
      • 5 Funded
      • 6 Failed
    • Success Rate: 46%
    • Average Project: $9,504
    © BlissPoint Inc, Confidential & Proprietary
  • 19. RPG Games on Kickstarter through 2/18/12
    • Successful Funding: $105,671
    • Total Projects: 17
      • 14 Funded
      • 3 Failed
    • Success Rate: 83%
    • Average Project: $7,547
    © BlissPoint Inc, Confidential & Proprietary
  • 20.
    • Launching
    • Your
    • Kickstarter
    • Project
    © BlissPoint Inc, Confidential & Proprietary
  • 21. Kickstarter says…
    • The single most
    • IMPORTANT
    • thing to know…
    © BlissPoint Inc, Confidential & Proprietary
  • 22.
    • Every project is
    • A STORY
    © BlissPoint Inc, Confidential & Proprietary
  • 23.
    • The Project Video
    • Project Rewards
    • The Money
    Telling Your Story © BlissPoint Inc, Confidential & Proprietary
  • 24. Making the Video
    • Introduce yourself
    • Tell your story
    • Be yourself
    • Ask for people’s support
    • Tell people what they get
    • Say Thank You
    © BlissPoint Inc, Confidential & Proprietary
  • 25. Project Rewards
    • Keep It Simple
    • Make it part of the project
    • 5-7 is average
    • 5% of Pledge
    • Keep It Simple
    © BlissPoint Inc, Confidential & Proprietary
  • 26. The Money
    • All or Nothing
    • Hidden Costs
      • 5% to Pledge
      • 5% to Kickstarter
      • 5% to Amazon
    • Don’t forget shipping
    © BlissPoint Inc, Confidential & Proprietary
  • 27. Kickstarter Stat © BlissPoint Inc, Confidential & Proprietary
  • 28. Kickstarter says…
    • Projects that reach at least 30% of their goal will succeed over 90% of the time.
    © BlissPoint Inc, Confidential & Proprietary
  • 29. Genegrafter © BlissPoint Inc, Confidential & Proprietary
  • 30. Genegrafter Funding © BlissPoint Inc, Confidential & Proprietary
  • 31. Funding the Dream © BlissPoint Inc, Confidential & Proprietary
  • 32. Funding the Dream © BlissPoint Inc, Confidential & Proprietary
  • 33. Steps to Success
    • Plan and Prepare
    • Build a fan base
    • Leverage Twitter and Facebook
    • Generate reviews
    • Invest in art work
    © BlissPoint Inc, Confidential & Proprietary
  • 34. Resources © BlissPoint Inc, Confidential & Proprietary
  • 35. Funding the Dream
    • www.TheGameWhisperer.com
    © BlissPoint Inc, Confidential & Proprietary
  • 36. Thank You!
  • 37.
    • Unpublished Work of BlissPoint, Inc. All Rights Reserved.
    • This work is an unpublished work and contains confidential, proprietary, and trade secret information of BlissPoint, Inc. Access to this work is restricted to BlissPoint employees who have a need to know to perform tasks within the scope of their assignments. No part of this work may be practiced, performed, copied, distributed, revised, modified, translated, abridged, condensed, expanded, collected, or adapted without the prior written consent of BlissPoint, Inc. Any use or exploitation of this work without authorization could subject the perpetrator to criminal and civil liability.
    • General Disclaimer
    • This document is not to be construed as a promise by any participating company to develop, deliver, or market a product. BlissPoint, Inc., makes no representations or warranties with respect to the contents of this document, and specifically disclaims any express or implied warranties of merchantability or fitness for any particular purpose. Further, BlissPoint, Inc., reserves the right to revise this document and to make changes to its content, at any time, without obligation to notify any person or entity of such revisions or changes. All BlissPoint marks referenced in this presentation are trademarks or registered trademarks of BlissPoint, Inc. in the United States and other countries. All third-party trademarks are the property of their respective owners.

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