Drupal Commerce for Business


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From simple blogs to complex web applications, Drupal is an ideal platform for building many types of website.

The Drupal Commerce suite of modules transforms Drupal from an accomplished CMS platform into a full e-Commerce framework. The modular nature of Drupal means you can assemble an e-commerce experience that is tailored to your online business rather than having to bend your business rules to match the software.

This session is an introduction to e-Commerce in Drupal and how it can be used to build everything from a traditional shopping cart-based solution to a full featured e-Commerce platform with multiple interactions with third party systems.

During the session you will find out about the modules that make up the platform and how they fit together to provide you with a extensible e-Commerce solution.

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  • Welcome\nThanks to Duncan and the scottish da\n\n\n
  • Ref back to jam' session\nBuilt over a number of years in the works since 2009\nFull release in 2011\nNow has vc backing for commerce guys $5m\n\n\n\n\n
  • Does all the things you would expect\n\nBut only the things it has to do to keep it light\n\nThroughout there are qr codes with sites \n\nWe didn't do all these sites but all done with drupal\n\n\n
  • Just as Drupal is a framework so is commerce\n\nYou can adjust the experience \n\nOne step checkout or multistep\n\n\n\n
  • This one is still in dev hence no qr code\n\nPerfect for products where there is variable pricing\n\nCan also talk to a pricing engine\n\n\n\n\n
  • You can also vary the flow based on what's gone before\n\nFor example a donation product and a subscription product have different checkout requirements (eg direct debit)\n\n\n\n
  • Everything that is not core is referred to as contrib\n\nThis can vary from mainstream like shipping and stock\nTo very specific eg commerce reorder\n\n\n\n
  • All the non-commerce drupal stuff is available as well\n\nGoogle+ response time\nMultilingual support\n\n\n
  • Drupal has built in comment system\nCan extend with ratings\nAlso can integrate with recommender API\n\n\n
  • Any commerce site of sufficient volume needs to integrate\n\nYou can build a back end in Drupal\n\nBut you can also talk to other platforms\n\nPrice engines \nStock control and mrp\nEdi with clients for b2b\n
  • The hook system means you don't have to live with anything\nIf you don't like it, customise it\n
  • Other systems have restricted free versions\nOther systems don't share help freely\n\nUse the budget for features and customisation\n\n\n
  • Showcase clients\nNdas\nReference audience colleagues who may have different nda\n\n\n
  • \n\n
  • Talk about ways to get help\n\nForums\n\nIssue queues - why won't they just fix that eg uk format addresses\nWhat's important to you is not necessarily important to the world\nIn proprietary systems you are then stuck\nIn Drupal you a re not\n\n\n\n
  • Anyone can contribute back\n\nWe encourage clients to do this if they require custom work\n\nAlways think about the wider use case\n\n\n\n\n
  • These are things we hearall the time and here are some and answers if you are the one asking or if you have to convince someone else who is\n\nInnovation\nCost savings\nRisk mitigatio\n\n\n
  • Both well funded and offer 24/7 support\nBoth offer commerce specific expertise\n\nI-kos are a partner of both because of this \n\n\n\n
  • Ask Jakub\n\n\nDrupal security team\n\nProcess\n\nWeekly updates\nFast response\n
  • We did\n\nWe thought it was the right thing to do\nThen we switched and wish we has done it long ago\n
  • Commoditised smaller sites\n\nBut tuned specific commerce is where the best sites are\n\nMobile commerce\n\nKeeping up with the market\n\nComplex products\n
  • It can be daunting to start with\n\nDrupal In a day\n\nCommerce training\n\nDifferent levels you don't need to be a php developer\n
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  • Drupal Commerce for Business

    1. 1. DRUPAL AND E-COMMERCEFROM THE SIMPLE TO THE COMPLEX Richard Jones, Technical Director, i-KOS Drupal for Business, Scotland 2012
    2. 2. WHAT IS DRUPAL COMMERCE?• Drupal is a modular platform• 15,000+ modules• Some of those are designed for commerce applications• Drupal Commerce is a suite of modules
    3. 3. BASIC FEATURES• Shopping cart• Checkout• Customer profiles• Multiple product types• Rules based pricing• Payment API• VAT and tax
    4. 4. BEYOND THE SHOPPING CART• This is a commerce framework• Checkout flow can be defined• Multistep or one-page checkouts
    5. 5. COMPLEX ORDERING• Complex products with data collection requirements• Online booking• Secure downloads• Insurance
    6. 6. CUSTOM SHOPPING EXPERIENCE• Muchmore than just a bookstore• Checkout workflow that varies based on Cart contents
    7. 7. ADD-ON FEATURES• Multi-currency• Vouchers and discounts• Stock control• Analytics• Image effects• Shipping and tracking
    8. 8. BUILD ON THE FOUNDATIONS OF DRUPAL• DrupalCommerce inherits the power of Drupal• Essential reporting and rules engines already built in• All Drupal modules interact• Benefitfrom fast reaction to new technology• Multilingual
    9. 9. SOCIAL COMMERCE• Greetings and reviews• Social sharing• Social offers
    10. 10. INTEGRATION• Customise to integrate• Experian for credit checks• Ups for parcel tracking• Campaign monitor for mailing• Microsoft Dynamics or SaP for CRM
    11. 11. CUSTOMISATION• Ifyou dont like something change it!• Subtle changes make a difference• Sometimes a cart is just a bag
    12. 12. WHAT DOES IT COST?• Free to download• No Enterprise or professional versions• Open source• No hosting tie-in
    13. 13. WHO IS USING IT?• Rapidadoption since launch• Small shops and mainstream brands
    14. 14. 0 3,750 7,500 11,250 15,000May 2011 Jun 2011 Jul 2011Aug 2011Sep 2011Oct 2011Nov 2011Dec 2011 Jan 2012 Drupal Commerce Reported InstallsFeb 2012Mar 2012Apr 2012May 2012
    15. 15. COMMUNITY SUPPORT• Thousands of Drupal developers• Professional support• Active forums
    16. 16. COMMUNITY CONTRIBUTION• Hundreds of add-on modules• Payment gateways
    17. 17. COMMON BUSINESS OBJECTIONS•I need a professional support company not a community• Open source code is not secure•I could just build my own• If its free how do you make a living?• Its too difficult to learn
    18. 18. PROFESSIONAL SUPPORT• Large VC- backed companies offering 24/7 support
    19. 19. OPEN SOURCE CODE IS NOT SECURE• Drupal security team• Rapidresponse to Vulnerabilities possible• Moderated barrier to entry
    20. 20. I COULD JUST BUILD MY OWN• You could but...• Developers leave• The landscape changes• You cant keep up• Its more complex than it appears
    21. 21. IF ITS FREE HOW DO YOU MAKE A LIVING?• Professional services• Hosting and support• Integration• Training
    22. 22. ITS TOO DIFFICULT TO LEARN• Training is available• Learning curve is Steep• Butyou dont need to be a programmer
    23. 23. GET STARTED• Commerce kick start• Drupalcommerce.org
    24. 24. QUESTIONS? Richard Jones, Technical Director, i-KOSDrupal for Business, Scotland 2012