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Detailed study about the Advertisement industry in India and abroad.

Detailed study about the Advertisement industry in India and abroad.

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    Presentation1 Presentation1 Presentation Transcript

    • Presented By: Brain Juicers
      • 2000 BC Egyptians inventing outdoor advertising.
      • Indian advertisement started with hawkers.
      • 18 th century, First print media in hickey’s Bengal gazette.
      • Studios mark the beginning of advertisement.
      • Horlicks becomes the first 'malted milk' to be patented on 5th June 1883.
      • B Dattaram & Co claims to be the oldest existing Indian agency.
      • 20 th century – the swadeshi movement and  the installation of first rotary linotype machine by the  Statesman  of Calcutta.
      • 1920 - entry of foreign owned ad agencies and Gujarat Advertising and Indian Advertising were set up.
      •   1930 – talkies and radio emerges as media.
      Evolution Of Advertisement Industry in India
      • 1950 – industrial revolution in the Nehruvian era, cinema advertising began and Kolkata as India's first ad club.
      • 1960 - India’s first Advertising Convention and Shift to marketing orientation.
      • Government persuaded to open up the broadcast media.
      • 1970 – media boom and rural marketing.
      • 1980 - Color TV and radio commercials introduced.
      • 1990 – satellite TV, FM radio and niche magazines. Zee and star bouquet.
      • 2000 – net advertising and changing role of ad agencies.
    • Market Size of the Industry
    • Major Players in the Industry in India Ogilvy and Mather:   This is one of the leading advertising company in India. This company has offices across the globe. It is a subsidiary of WPP Group plc. The headquarter of the company is in New York. J Walter Thompson India:   One of the most popular company in the advertising industry is J Walter Thompson India This is also world’s best advertising brand with about 200 offices in 90 countries. This company is the first one to introduce pioneer careers in ad for women, sex-appeal ads and also produced the first ever sponsored -TV program. Mudra Communication Pvt. Ltd:  This is one of the renowned advertising company of India. This advertising organization was founded in the year 1980 at Mumbai. Recently the Ad company declared the addition of public relations, rural marketing, events etc. The head office of the company is in Bombay Area.
    • FCB-Ulka Advertising Ltd:  One of the best company in India in the advertising arena is FCB-Ulka Advertising Ltd. In US ,this advertising company ranks third and tenth in the world having about 188 offices in 102 countries. Their aim is to reflect the needs of the brand and not the personality of the brand. It has about 500 professionals and no prima donnas. Grey Worldwide (I) Pvt. Ltd:   A significant name in India in the world of advertising agencies is Grey Worldwide (I) Pvt Ltd. It is primarily based in Mumbai and has offices in Kolkata, Ahmadabad, Bangalore and New Delhi. It is a subsidiary of Grey Worldwide. The company specializes in advertising and marketing services. Leo Burnett India Pvt. Ltd:   It has a significant presence with 96 offices in 10 countries. It was awarded the ‘ Worldwide Agency of the Yea r’ in 2004. They are proficient in explain in how a single image is worth thousand words and can break the barriers of language but not at the cost of the ad’s emotional power.
      • Contract Advertising India Ltd :  This is one among the leading advertising agencies in India. It is one-to-one customer life-cycle management advertising agency. It was founded in 1992 and is situated in Mumbai. It offers a wide range of services like online marketing and strategy and many others.
      • Rediffusion-DY&R:   This Advertising company of India has made a benchmark in the field of creativity. India’s 5th largest advertising company is Rediffusion. This advertising agency offers a wide array of integrated pr services for external and internal communications. The primary strength of the company lies in the media relations.
      • McCann-Erickson India Ltd:  The prominent name among the best advertising companies of India is McCann-Erickson India Ltd. They define work in relation to the impact that advertising has on the lives of masses. The testimony of the company in which it firmly believes is the campaign of Coca -cola-’Thanda Matlab Coca Cola’.
      • RK Swamy/BBDO Advertising Ltd:  It maintained the record of remaining consistently among the top ten advertising agencies in India. Established in 1973,this advertising reached great heights. This is also India’s No.1 research company in the market sector and is fully run by Indians. Brand Equity is an integral part of the company.
    • Market share of these players
    • 10 major challenges to the Industry in India.
    • Global Players in Industry
    • Impact of Global Crisis on Industry
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