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Cola war
 

Cola war

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    Cola war Cola war Presentation Transcript

    • Presentation on- Cola War Group – 2 1. Anamika Sharma 2. Richa Chatterjee 3. Shambhu Patel
    • Let us know about Coca-Cola • The Coca- Cola company is an American multinational corporation. • It is beverage corporation and manufacturer, retailer and marketer of non- alcoholic beverage and concentrates and syrups. • The company is best known for its flagship product Coca- Cola.
    • INTRODUCTION- • Coca- Cola is a carbonated soft drink. • It is sold in stores, restaurants and vending machines in more than 200 countries. • The Coca- Cola company is basically from Atlanta, Georgia. • It is often referred simply as “coke”. • Occasionally it introduced other cola drinks under the coke brand name. • Coca- Cola is the world’s most valuable brand.
    • The Las Vegas Strip World of Coca- Cola museum in 2003
    • History-  It was invented in 1886, by pharmacecist John Stitch Pemberton in Columbus Georgia.  The prototype recipe of coke was formulated at the Eagle Drug And chemical company.  By the time of 50th anniversary, it had reached the status of a national icon in the U.S.A.  On April 23, 1985, Coca-Cola, amid much publicity, attempted to change the formula of the drink with "New Coke".
    • Cont…  On July 5, 2005, it was revealed that Coca-Cola would resume operations in Iraq for the first time since the Arab League boycotted the company in 1968.  In April 2007, in Canada, the name "Coca-Cola Classic" was changed back to "Coca-Cola". The word "Classic" was removed because "New Coke" was no longer in production, eliminating the need to differentiate between the two. The formula remained unchanged.  In January 2009, Coca-Cola stopped printing the word "Classic" on the labels of 16-US-fluid-ounce (470 ml) bottles sold in parts of the south eastern United States. The change is part of a larger strategy to rejuvenate the product's image. The word "Classic" was removed from all Coca-Cola products by 2011.
    • Present situation of Coca-Cola-  In 2012, Coca-Cola would resume business in Myanmar after 60 years of absence due to U.S.-imposed investment sanctions against the country. Coca-Cola with its partners is to invest USD 5 billion in its operations in India by 2020.
    • Related products  RC Cola  Cola Turka  Zam Zam Cola  Mecca- Cola  Virgin- Cola  Parsi Cola  Qibla Cola  Evoka Cola  Corsica Cola  Briezh Cola  Afri Cola
    • Let us know about Pepsi  Pepsi is a carbonated drink that is produced and manufactured by PepsiCo.  It has been created and developed by 1893 and introduced as “Brad’s Drink”.  It was later renamed by Pepsi-Cola on August 28, 1898 then to Pepsi in 1961.  Pepsi and Cola are not the same.
    • History  Pepsi was first introduced in New Bern, North Carolina, United States.  In 1893, Caleb Bradham made it as drugstore where the drink was sold.  It was later labelled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.  Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.
    • Cont…  In 1903, Bradham moved the bottling of Pepsi- Cola from his drugstore to a rented warehouse.  Bradham sold 7,968 gallons of syrup.  In 1926, Pepsi received its first logo redesign since the original design of 1905.  In 1929, the logo was changed again to it's globe design.
    • Present situation of Pepsi  Pepsi gained popularity following the introduction in 1936 of a 12-ounce bottle. With a radio advertising campaign featuring the jingle "Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you", arranged in such a way that the jingle never ends. Pepsi encouraged price-watching consumers to switch, obliquely referring to the Coca-Cola standard of 6.5 ounces per bottle for the price of five cents (a nickel), instead of the 12 ounces Pepsi sold at the same price. Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled.
    • Related Products  Pepsi  Irn Bru  Cola Turka  Big Cola
    • The Cola War -
    • What it is…??? The Cola Wars are a campaign of mutually-targeted television advertisements and marketing campaigns since the 1980s between soft drink manufacturers Coca- Cola Company and PepsiCo Incorporated.
    • Story Behind this war - The rivalry between Cola and Pepsi is legendry.  The quarrel had heated up with the Pepsi challenge in 1975 ,which prompted Coca-Cola’s horrific new coke debacle.  The brands have been fighting each other for more than a century.  The rivalry gets personal and affects their marketing.
    • Why this situation came ? Coca- Cola Pepsi  In 1886, John Prembton developed the original recipe of coke.  They targeted Santa for their marketing.  Pepsi- Cola was created in 13 years later by pharmacist Caleb Bradhman.  They targeted polar bear.
    • Cont… Coca- Cola Pepsi  Coke begins using athletes for its advertising and started bottling operations in Philippines.  In 1923, new president for coke has been elected, where he remains more than 60 years.  In 1938, coke enters Austria, Australia, Norway and South Africa  Pepsi claims franchises in 24 states selling more than 100,000 gallons of syrup per year.  Where at this time Pepsi went bankrupt because of WW1.  At the same year Walter S. Mack was hired as the president of Pepsi.
    • Coca- Cola Pepsi  In 1945, “Coke” becomes a registered trademark of the Coca- Cola Company.  In 50’s, Coke ads started hitting TV.  In 1962,Coke is now distributed by a network of 1700 bottlers, operating in more than 100 countries.  The first appearance Coke was in a feature film and sprite has launched.  In the same year, Pepsi starts selling Pepsi in cans.  While Pepsi rebranded to try to keep up.  At the same year, pictures of vice- president Richard M. Nixon and Soviet Premier Khrushchev sipping Pepsi at the kiosk at the Moscow make global headlines.  Pepsi launches the campaign “Come Alive! You’re in the Pepsi Generation.”
    • Coca- Cola Pepsi  In 1965, Coke sponsors the first television special, “ A Charlie Brown Christmas.”  Coke launches a new red and white look. Coke launches a new slogan “It’s the Real Thing.”  Pepsi begins full- scale commercial distribution of canned soda and merges with the salty snack company Frito Lay, Inc. forming PepsiCo, Inc.  New packaging of Pepsi a bold red white and blue with the slogan “You’ve got a lot to live, Pepsi’s got a lot to give.” Mountain Dew changes its slogan to “Get That Barefoot Feeling Drinking Mountain Dew.”
    • Are the Cola Wars finally over-  Many investors believe that cola war is still going strong but that’s where they are wrong.  Sure, the TV commercial designed to show that Pepsi Max tastes better than Coke Zero rather smack of the patent competition in the 1980s and 1990s. But in reality, Pepsi surrendered the war was lost.
    • Cont…  Yet in comes Indra Nooyi, PepsiCo’s CEO as of 2006, and the game completely changes.  A former management consultant, she decided not to duke it out directly with Coke. Instead, she’s trying to redefine the playing field.
    • Who won the cola war ???  In 1996, Pepsi had officially lost the Cola War.  As Pepsi's profits trailed Coca Cola's by 47 percent, the magazine declared that the brand had officially lost the war.  The Cola Wars had finally declared a winner i.e. Coca- Cola.