Victoria’s secret contest begins  digital strategy
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  • 1. By: Laura Richards August 05, 2013
  • 2.  User Interactive Contest  Uses Social Media Platforms  Facebook  Twitter  Instagram  Pinterest  Idea: Take a VS Swimsuit and accessorize for summer
  • 3.  Requires purchase of a VS Swimsuit  Contest promoted on Twitter and Facebook  Entries posted on Instagram  Voting takes place via Pinterest
  • 4.  Winning Entries:  $5000 Grand Prize (1)  $1000 Runner Up (2)  Voter Winnings:  Lottery for Angel Rewards and coupons
  • 5.  College Aged/ Young Professional  Women  Stylish/Trendy/Money Savers  US and Canada  Social Media Orientated
  • 6.  Amounts of likes/favorites/retweets/Pins from social media sites  PPCs for the Google Ads promoting contest
  • 7.  Instagram and Pinterest are the main drivers  Google Adwords
  • 8.  1 month of development  2 weeks for run of contest  1 week for voting  1 month for analytics after conclusion
  • 9.  Digital Agency: $250/hr  $110,000 for length of contest  Google Adwords budget: $50,000  $1000/day  CPC: $3.16  Prize Money  $5000 Grand Prize  $1000 Runners Up (2)  Total Budget = $167,000
  • 10.  Social Media Contest  Promotes VS Swimwear  Target market is Young Professional/College Aged women  Goal is to create more customer interactivity and bringing in new consumers through social media