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SAP Digital Asset Management v7.1_- Whats New?
 

SAP Digital Asset Management v7.1_- Whats New?

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Whats New in SAP DAM v7.1 - details about the package, capabilities and integrations in this release

Whats New in SAP DAM v7.1 - details about the package, capabilities and integrations in this release

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  • SAP DAM v7 is based on the latest release of OpenText Media Manager, several popular product add-ons and a new integration with SAP CRM v7.
  • SAP DAM v7 is based on the latest release of OpenText Media Manager, several popular product add-ons and a new integration with SAP CRM v7.
  • SAP DAM v7 is based on the latest release of OpenText Media Manager, several popular product add-ons and a new integration with SAP CRM v7.
  • SAP DAM v7 is based on the latest release of OpenText Media Manager, several popular product add-ons and a new integration with SAP CRM v7.
  • SAP DAM v7 is based on the latest release of OpenText Media Manager, several popular product add-ons and a new integration with SAP CRM v7.
  • SAP DAM v7 is based on the latest release of OpenText Media Manager, several popular product add-ons and a new integration with SAP CRM v7.
  • Limited ability to author and maintain rich product information: Many existing legacy systems lack the ability to expand their data model to support rich attributes which can provide a more complete, overall productdefinition on channels like Web sites. Customers whom are unable to obtain all the information they require to make a purchase may shop elsewhere. This type of problem also prevents companies from responding to never endingchanging market demands and standards. It enables them to keep one step ahead and provide all their product information through multiple channels and platforms.Inability to support the relationship of unstructured to structured content: Many customer systems lack the ability to cleanly associateproductinformationtoimages, PDF files, andreferencedocumentation,which is key to providing a customer with the appropriate information to support a productsale.
  • SAP DAM v7 is based on the latest release of OpenText Media Manager, several popular product add-ons and a new integration with SAP CRM v7.

SAP Digital Asset Management v7.1_- Whats New? SAP Digital Asset Management v7.1_- Whats New? Presentation Transcript

  • SAP Digital Asset Management v7.1 What’s New? Richard Butlin Program Manager, SAP Solutions Group January 2013Copyright © Open Text Corporation. All rights reserved. Copyright © Open Text Corporation. All rights reserved. 1
  • SAP Digital Asset Management 7.1 Complete Media SAP Integration Unique Capability Lifecycle OpenText DAMLink for SAP Solutions to integrate media Management into Business DAM Processes +  SAP CRM integration for marketing =  SAP NetWeaver and ERP integration  Comprehensive Media Support  Marketing Asset Management  Extensive Metadata Product Options  Marketing Resource  BPM Workflow Management (with SAP CRM) 7.1 news:  Media Asset Management  Rich media Portal for users  Search Improvements  Media Syndication  Automated IPTC/XMP extraction  Adobe CS 5.5 support  Product Information  Integration with Adobe CS Suite  Workflow enhancements Management  Six additional Language Packs  Improved format support  …Media enabling SAP  Archive server (new in 7.1) Processes Key Benefits: • Improve Business Process Efficiency by Connecting Media to Process • Improve Efficiency and Eliminate Costs by Managing Media Through Its LifecycleCopyright © Open Text Corporation. All rights reserved. 2
  • SAP Digital Asset Management 7.1  New in this version;  OpenText Media Management v7.1  Support for OpenText Archive Server  Search Improvements  Adobe CS 5.5 support  Workflow enhancements  Improved format support  Additional Product Options  OpenText Media Management Audit (reporting)  OpenText Media Management Creative Review (annotation) Key Benefits: • Reduce costs, increase productivity, eliminate inefficiencies • Reduce risk exposure, provide consistent customer experiences, embrace opportunityCopyright © Open Text Corporation. All rights reserved. 3
  • SAP Digital Asset Management 7.1  New in this version;  OpenText DAMLink for SAP Solutions SP1  Extended Integration with SAP CRM including support for SAP CRM Ehp 2 and SAP NetWeaver 7.0 Ehp 2  Event integration from DAM to SAP  Generic SAP master data integration  Support for SAP Document Presentment templating  SAP product standards for Operations & Support Key Benefits: • Seamlessly connect Media to ProcessCopyright © Open Text Corporation. All rights reserved. 4
  • SAP Digital Asset Management 7.1  Extended Integration with SAP CRM  Search, select and associate assets with SAP Business Objects Key Benefits: • Compliance: Decreases misuse and illegal use of digital assets – enforce usage of approved assetsCopyright © Open Text Corporation. All rights reserved. 5
  • SAP Digital Asset Management 7.1  Extended Integration with SAP CRM  CRM “Where Used” lists to track asset usage Key Benefits: • Instantly understand where media is used, improve consistency, avoid dilution of messagingCopyright © Open Text Corporation. All rights reserved. 6
  • SAP Digital Asset Management 7.1  Extended Integration with SAP CRM  Event notifications on asset actions Key Benefits: • Increase visibility and awareness for SAP business • Efficiency and consistency gains by enabling automation, e.g, batch ingestion of assets updating SAP object assignmentsCopyright © Open Text Corporation. All rights reserved. 7
  • SAP Digital Asset Management 7.1  Generic, configurable, Master Data Integration  Master/material data consistency with media Key Benefits: • Significant cost savings from efficiency gains by replacing manual data entry, reduce risk of errors, reduce TCO with standard approachCopyright © Open Text Corporation. All rights reserved. 8
  • SAP Digital Asset Management 7.1  Support for SAP Document Presentment templating  Automated document generation with SAP CRM and Document Presentment Key Benefits: • Personalized, media rich effective customer communicationsCopyright © Open Text Corporation. All rights reserved. 9
  • Business Challenges addressed by SAP DAM Reducing Cost Increased Productivity Reduce the working time to locate media. Employee time to locate media Better use of employee time spent finding, reformatting and Secure Self Service portal managed by one or two employees, delivering information. utilise digital distribution rather than couriers. Avoid Duplicate costs. Single source of the truth – one version managed centrally Avoid marketing recalls when wrong media or unlicensed Reduce asset creation cycle time – remove bottlenecks media used Early visibility of marketing assets Reduce marketing expenditure Quickly preview media files Avoid agency fees for adapting to new channels like social Better communication. Media is integrated into marketing media, digital signage, kiosks, mobile apps automation and license data is maintained Rationalise multiple silos, storage and hardware Leverage the existing assets with better re-use and re- purposing for other channels. Provide tools and technology into the marketer’s hands to simplify processes. Managing Risk Exploiting Opportunity Achieve better Brand Consistency Exploit licensing terms (regional, global, whole collections as Manage and automate asset expiry opposed to individual items) Control asset security and licensing Provide branded partner portals and services Control approval workflows Adopt to new channels and syndication opportunities Full audit of the media usage Improved time to market Compliance to Advertising standardsCopyright © Open Text Corporation. All rights reserved. 10
  • Key Points To Take Home  SAP DAM makes media management easy  DAMLink delivers;  Extended Integration with SAP  Event integration from DAM to SAP  Generic SAP master data integration  Support for SAP Document Presentment  SAP product standards for Operations & SupportCopyright © Open Text Corporation. All rights reserved. 11
  • SAP DAM v7.2 Coming soon…  Extended SAP Master Data integration  Media Workspaces in the SAP user interfaceCopyright © Open Text Corporation. All rights reserved. 12
  • Media Enablement for key SAP business processes Analyze, Plan & Produce & Deliver & Develop Manufacture Market Sell Service Enterprise Resource Planning Product Lifecycle Management Marketing Catalog Resources Management Product Media Packaging Customer Relationship Management Product Portals Self Service B2B Output Management Media Libraries Personalised Templated Brand Management Media Media Retail Promotion Management Advertising Workflow Standards Audit Traceability & Compliance SAP Digital Asset Management by OpenTextCopyright © Open Text Corporation. All rights reserved. 13
  • Want to know more? SAP Digital Asset Management by OpenText v7.1 is now available from SAP Alternatively contact; Richard Butlin Program Manager SAP DAM +41 (0) 7932 71897 http://www.sap.com/solutions/solutionextensions/digital-asset-mgmt Email: richard.butlin@opentext.comCopyright © Open Text Corporation. All rights reserved. 14