• Like
  • Save
SAP Digital Asset Management v7.2_- Whats New?
Upcoming SlideShare
Loading in...5
×
 

SAP Digital Asset Management v7.2_- Whats New?

on

  • 623 views

Whats New in SAP DAM v7.2 - details about the package, capabilities and integrations in this release

Whats New in SAP DAM v7.2 - details about the package, capabilities and integrations in this release

Statistics

Views

Total Views
623
Views on SlideShare
622
Embed Views
1

Actions

Likes
0
Downloads
12
Comments
0

1 Embed 1

http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    SAP Digital Asset Management v7.2_- Whats New? SAP Digital Asset Management v7.2_- Whats New? Presentation Transcript

    • SAP Digital Asset Management v7.2 What’s New? Richard Butlin Program Manager, SAP Solutions Group Decmber 2013 Copyright © Open Text Corporation. All rights reserved. Copyright © Open Text Corporation. All rights reserved. 1
    • SAP Digital Asset Management v7.2 Complete Media Lifecycle Management SAP Integration Unique Capability to integrate media into Business Processes OpenText DAMLink for SAP Solutions DAM +  Comprehensive Media Support  Extensive Metadata  BPM Workflow 7.2 news:  File Acceleration option  New Portal  Creative Review option  Audit/Reporting option  Arabic Language support  SAP CRM integration for marketing  SAP NetWeaver and ERP integration Product Options      HTML5 Portal for users Embedded data extraction Integration with Adobe Drive Six additional Language Packs Archive server (new in 7.2) =  Marketing Asset Management  Marketing Resource Management (with SAP CRM)  Media Asset Management  Media Syndication  Product Information Management  …Media enabling SAP Processes Key Benefits: • Improve Business Process Efficiency by Connecting Media to Process • Improve Efficiency and Eliminate Costs by Managing Media Through Its Lifecycle Copyright © Open Text Corporation. All rights reserved. 2
    • SAP Digital Asset Management v7.2 New in this version  OpenText Media Management v7.2      OpenText Archive Server Adobe Drive connector New Portal Software – Media Hub Right to Left language support Enhanced Usability  Additional Product Options  OpenText Managed File Transfer  OpenText Media Management Audit (reporting)  OpenText Media Management Creative Review (annotation) Key Benefits: • Reduce costs, increase productivity, eliminate inefficiencies • Reduce risk exposure, provide consistent customer experiences, embrace opportunity Copyright © Open Text Corporation. All rights reserved. 3
    • SAP Digital Asset Management v7.2 Deliver Business Value  Digital Asset Management reduces cost by saving time for employees to find the right digital asset  Finding makes repurposing possible, avoiding duplication cost  Improves collaboration between teams and departments  KPI: Inbound Marketing ROI Copyright © Open Text Corporation. All rights reserved. 4
    • SAP Digital Asset Management v7.2 Flexible Workflows  Enterprise Workflow enables comprehensive workflows to be built to reflect business needs  Automation for the asset lifecycle – approvals, expiration ,archiving etc  Automate asset packaging and delivery  Improves competitive advantage by providing faster time-to-market for development of crossfunctional digital products  KPI: Sales Revenue Copyright © Open Text Corporation. All rights reserved. Copyright © 2009 Open Text Corporation. All rights reserved. 5
    • SAP Digital Asset Management v7.2 Media Management  Simple management of complex formats  Adaptable with 3rd party transcode engine  Delivering media in the formats required syndicating content in new ways or adapting to new channels effortlessly  Create upsell opportunities with new revenue streams by syndicating content in new ways or adapting to new channels effortlessly  KPI: Sales Revenue Copyright © Open Text Corporation. All rights reserved. 6
    • SAP Digital Asset Management v7.2 Self-Service for Digital Assets  Configurable branded portal  Provides partner & consumer functionality  Save time and money delivering media in the formats required  Improve consistency and increase market share & advertising revenue opportunities by bringing more products to market.  KPI: Sales Revenue Copyright © Open Text Corporation. All rights reserved. 7
    • SAP Digital Asset Management 7.2 New in this version  OpenText DAMLink for SAP Solutions v7.2  Generic SAP business object Meta data integration into DAM  SAP ERP Integration  Automated Data Synchronisation  Digital Asset List SAP User Interface  SAP UI CHIP Interface support  New BAdIs (Business Add-In)  CCMS monitoring support Key Benefits: • Media enable Business Processes Copyright © Open Text Corporation. All rights reserved. 8
    • SAP Digital Asset Management 7.2 Generic SAP business object Meta data integration into DAM  SAP ERP (ECC) Master/material data consistency with media Key Benefits: • Significant cost savings from efficiency gains by replacing manual data entry, reduce risk of errors, reduce TCO with standard approach Copyright © Open Text Corporation. All rights reserved. 9
    • SAP Digital Asset Management 7.2 Automatic meta data synchronization  Sync digital assets to business objects  SAP NetWeaver event  ABAP Sync triggers Change of material group or description in SAP will be directly synchronized to linked DAM assets Key Benefits: • Significant cost savings from efficiency gains by replacing manual data entry, reduce risk of errors, reduce TCO with standard approach Copyright © Open Text Corporation. All rights reserved. 10
    • SAP Digital Asset Management 7.2 Consistent views of digital assets & SAP master data Search Facets for SAP Vendor or Article group (fast drill-down into assets) SAP Article ID + selected meta data for accurate classifications Key Benefits: • Leverage product data to classify and associate media Copyright © Open Text Corporation. All rights reserved. 11
    • SAP Digital Asset Management 7.2 Digital Asset List SAP User Interface  SAP UI CHIP Interface support View, Download, or launch native DAM UI trough SSO Navigate directly from object services to show all Digital Assets relating to current object (e.g. Catalog) Visual overview of all assets relating to BO Key Benefits: • Bring product master data and media together - seamlessly Copyright © Open Text Corporation. All rights reserved. 12
    • SAP Digital Asset Management 7.2 New BAdIs (Business Add-In) Example: collaboration of tasks and folders propagating CRM data to DAM  Supports custom actions on digital assets Key Benefits: • Simplify Collaboration, support custom requirements Copyright © Open Text Corporation. All rights reserved. 13
    • SAP Digital Asset Management 7.2 CCMS monitoring support  Checking the system status and the operating modes  Detecting and correcting potential problems as quickly as possible  An early diagnosis of potential problems, such as resource problems in a host or database system, which could affect the SAP system Copyright © Open Text Corporation. All rights reserved. 14
    • Business Challenges addressed by SAP DAM Reducing Cost Increased Productivity          Reduce the working time to locate media. Better use of employee time spent finding, reformatting and delivering information. Avoid Duplicate costs. Avoid marketing recalls when wrong media or unlicensed media used Reduce marketing expenditure Avoid agency fees for adapting to new channels like social media, digital signage, kiosks, mobile apps Rationalise multiple silos, storage and hardware        Employee time to locate media Secure Self Service portal managed by one or two employees, utilise digital distribution rather than couriers. Single source of the truth – one version managed centrally Reduce asset creation cycle time – remove bottlenecks Early visibility of marketing assets Quickly preview media files Better communication. Media is integrated into marketing automation and license data is maintained Leverage the existing assets with better re-use and repurposing for other channels. Provide tools and technology into the marketer’s hands to simplify processes. Managing Risk Exploiting Opportunity        Achieve better Brand Consistency Manage and automate asset expiry Control asset security and licensing Control approval workflows Full audit of the media usage Compliance to Advertising standards Copyright © Open Text Corporation. All rights reserved.    Exploit licensing terms (regional, global, whole collections as opposed to individual items) Provide branded partner portals and services Adopt to new channels and syndication opportunities Improved time to market 15
    • Business Transformation With Enterprise Content Management for SAP  Procurement Excellence  Production & Operation Excellence  Customer Excellence  Human Resources Excellence  Financial Excellence  Information Technology Excellence content-enriched business processes Copyright © Open Text Corporation. All rights reserved. 16
    • Introducing ECM for Customer Excellence Key Challenges in Marketing, Sales & Customer Service Marketing Sales Customer Service How to manage the brand and market consistently across increasingly complex interaction channels? How to turn every customer contact into a sales opportunity? How to balance customer management efficiencies with customer and revenue requirements? How to reduce time to market and improve efficiencies? Copyright © Open Text Corporation. All rights reserved. 17
    • Introducing ECM for Customer Excellence How it works Marketing Plan Create Marketing Plan Plan Campaign Plan Campaign Execute Campaign Create Campaign Follow through Distribute Customer Communication Deliver Update Customer Record Update Campaign specific Assets CRM Budgeting and Planning DAM Creative artwork planning (re-purpose, re-use, or create) Create Campaign Creative artwork, re-use, repurpose or re-design Branded Communication Templates Assemble Customer Communication Reord Interaction Use assets in Templates Select Customer Communication Multichannel Distribution Store Customer Communication Productspecific Assets Product Offers Campaign specific Assets Collaboration SAP Digital Asset Managment SAP Digital Asset Management SAP Digital Asset Management SAP Digital Asset Management SAP Document Presentment SAP Document Presentment SAP Document Presentment SAP Extended ECM SAP CRM SAP Archiving by OpenText Copyright © Open Text Corporation. All rights reserved. 18
    • Introducing ECM for Customer Excellence Digital Assets in Campaigns Copyright © Open Text Corporation. All rights reserved. 19 19
    • Introducing ECM for Customer Excellence Preview, Approve and Publish Campaign Copyright © Open Text Corporation. All rights reserved. 20 20
    • Introducing ECM for Customer Excellence 360 View of Customer Communications Fulltext Search Standardized Folder Structure Content Filter and Activity Feed Copyright © Open Text Corporation. All rights reserved. 21
    • SAP Digital Asset Management v7.2 Key Points To Take Home  SAP DAM makes media management easy  DAMLink delivers;      Extended Integration with SAP Event integration from DAM to SAP Generic SAP master data integration Support for SAP Document Presentment SAP product standards for Operations & Support  SAP DAM is one component of our Customer Excellence proposition Copyright © Open Text Corporation. All rights reserved. 22
    • And Finally Introducing Extended ECM – DAM Integration Extended ECM Facet Browsing on DAM provided image metadata Preview of media item selected in thumbnail section below Thumbnails for media files Copyright © Open Text Corporation. All rights reserved. 23
    • Want to know more? SAP Digital Asset Management by OpenText v7.2.1 is now available from SAP Alternatively contact; Richard Butlin Program Manager SAP DAM +41 (0) 7932 71897 http://www.sap.com/solutions/solutionextensions/digital-asset-mgmt Email: richard.butlin@opentext.com Copyright © Open Text Corporation. All rights reserved. 24