7/19/11<br />For Discussion Purposes  ETI Confidential<br />1<br /><ul><li>Example of a feature added to the AMD product –...
7/19/11<br />For Discussion Purposes  ETI Confidential<br />2<br /><ul><li>Brand – PathScale
Business Process
-integration of business process – PathScale with ETI’s
Take into consideration AMD’s current contract for support – how will this work – integrate that into the process
HP’s same
Support structure – visible to everyone
Take pete’s slides and build on them….
OPENCL
BUSINESS RELATiONSHIPS… AMD/sun – ETI to follow, etc. </li></li></ul><li>History<br />Current State<br />Financial Model F...
History<br />Collier / PathScale 2010<br />Christopher discussion on ETI acquisition Q1-Q2 ‘11<br />Q2 ‘11 Request for ETI...
ETI – Cray Open64 (PathScale) Discussion<br />Others / Future<br />HP<br />AMD<br />NVIDIA<br />STMicro<br />Qualcomm<br /...
ETI – Cray Open64 (PathScale) Discussion<br />7/19/11<br />For Discussion Purposes  ETI Confidential<br />6<br />Financial...
ETI – Cray Open64 (PathScale) Discussion / GaoTechnical Questions 9/6/11… <br />7/19/11<br />For Discussion Purposes  ETI ...
ETI – Cray Open64 (PathScale) Discussion / GaoTechnical Questions 9/6/11… <br />7/19/11<br />For Discussion Purposes  ETI ...
ETI – Cray Open64 (PathScale) Discussion / GaoTechnical Questions 9/6/11… <br />7/19/11<br />For Discussion Purposes  ETI ...
ETI – Cray Open64 (PathScale) Discussion / GaoBUSINESS Questions 9/6/11… <br />7/19/11<br />For Discussion Purposes  ETI C...
ETI – Cray Open64 (PathScale) Discussion / GaoBUSINESS Questions 9/6/11… <br />7/19/11<br />For Discussion Purposes  ETI C...
ETI – Cray Open64 (PathScale) Discussion / GaoBUSINESS Questions 9/6/11… <br />7/19/11<br />For Discussion Purposes  ETI C...
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Cray amd eti o64 approach slides 9 14 2011

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Transcript of "Cray amd eti o64 approach slides 9 14 2011"

  1. 1. 7/19/11<br />For Discussion Purposes ETI Confidential<br />1<br /><ul><li>Example of a feature added to the AMD product – will AMD continue to do these features…. </li></ul>Improved optimized code generation for the new AMD Opteron Family 15h processors ("Bulldozer" core) under -march=bdver1, through better handling of register pressure<br />Support for iso_c_binding, a Fortran 2003 feature<br />
  2. 2. 7/19/11<br />For Discussion Purposes ETI Confidential<br />2<br /><ul><li>Brand – PathScale
  3. 3. Business Process
  4. 4. -integration of business process – PathScale with ETI’s
  5. 5. Take into consideration AMD’s current contract for support – how will this work – integrate that into the process
  6. 6. HP’s same
  7. 7. Support structure – visible to everyone
  8. 8. Take pete’s slides and build on them….
  9. 9. OPENCL
  10. 10. BUSINESS RELATiONSHIPS… AMD/sun – ETI to follow, etc. </li></li></ul><li>History<br />Current State<br />Financial Model Framework<br />Proposed State<br />Financials<br />Assumptions<br />Discussion<br />7/19/11<br />For Discussion Purposes ETI Confidential<br />3<br />ETI – Cray Open64 (PathScale) Discussion<br />
  11. 11. History<br />Collier / PathScale 2010<br />Christopher discussion on ETI acquisition Q1-Q2 ‘11<br />Q2 ‘11 Request for ETI to consider a workable business model for taking on the PathScale Customer base<br />Q3 ‘ 11 Present<br />7/19/11<br />For Discussion Purposes ETI Confidential<br />4<br />ETI – Cray Open64 (PathScale) Discussion<br />
  12. 12. ETI – Cray Open64 (PathScale) Discussion<br />Others / Future<br />HP<br />AMD<br />NVIDIA<br />STMicro<br />Qualcomm<br />Path Scale<br />Open64<br />Source<br />[Pro64-SGI]<br />5<br />For Discussion Purposes ETI Confidential<br />Open64 Open Source Compiler Current State <br />
  13. 13. ETI – Cray Open64 (PathScale) Discussion<br />7/19/11<br />For Discussion Purposes ETI Confidential<br />6<br />Financial Model Framework<br />Transaction: Cray acquires PathScale for ETI<br />ETI implements infrastructure to accept the business<br />Step 1:<br />Initial work integrates PathScale into Open64 Source ‘Trunk’<br />Sets up integration, support, and financial infrastructure<br />Partnerships established with HP and AMD<br />Step 2 and Step 3:<br />Integration of HP/AMD into Open64 Source ‘Trunk’<br />Step 4: Integration of NVIDIA, etc.<br />
  14. 14. ETI – Cray Open64 (PathScale) Discussion / GaoTechnical Questions 9/6/11… <br />7/19/11<br />For Discussion Purposes ETI Confidential<br />7<br />AMD <br />We could use their regression test, integration, configuration management to integrate the PathScale compiler sources into Open64 step 1 on the ‘tree slide’…slide 12<br />We also are VERY INTERESTED in the current people that AMD has working on this… if for transition, or permanently working on this for ETI<br />We need to understand if any of the current customers are using the AMD version<br />Is the AMD version different than the HP version?<br />
  15. 15. ETI – Cray Open64 (PathScale) Discussion / GaoTechnical Questions 9/6/11… <br />7/19/11<br />For Discussion Purposes ETI Confidential<br />8<br />AMD <br />Also what specifically do we need to for AMD? <br />What specific AMD performance validations are required?<br />What does AMD currently test for the RH suite validation? <br /> What about other linux variants?<br />What other system infrastructure does the AMD regression suite test? Verify?<br />What performance validations are currently run: Against Intel compilers, gcc, others? What are the criterias for passing validation?<br />
  16. 16. ETI – Cray Open64 (PathScale) Discussion / GaoTechnical Questions 9/6/11… <br />7/19/11<br />For Discussion Purposes ETI Confidential<br />9<br />AMD <br />What changes would AMD make if the release engineering, maintenance, updates from the main souce trunk were done by ETI – would they continue to add specific AMD features for new AMD architectures? Who’s responsibility would this be?<br />HOW DOES HP pass the customers to the AMD site to download --- SEE notes in business slides below – is this done via the web – would HP point the customers/prospects to the ETI site?<br />
  17. 17. ETI – Cray Open64 (PathScale) Discussion / GaoBUSINESS Questions 9/6/11… <br />7/19/11<br />For Discussion Purposes ETI Confidential<br />10<br />Email from Gao June 28, 2011 - email from HP contact – weneedanswers to these questions<br />see his reply (including in-line) …<br />What is the relationship with ETI and the Open64.net – can we carve out a business from this, or does every customer to go open64.net??<br />---------- Forwarded message ----------<br />Date: Tue, 28 Jun 2011 09:12:27 -0700<br />From: Shin-Ming Liu <shinming@gmail.com><br />To: Professor Gao <ggao@capsl.udel.edu><br />Subject: Re: 1st email -- regarding the pathscale/Open64 business model at ETI<br />Dear Professor Gao,<br />The most important business reason for HP to support Open64 is to have one<br />compiler that performs best on both Intel and AMD based platform.  It's<br />acknowledged by Intel in the recent Federal Trade Commissional law suit<br />against Intel, Intel has made explicit effort to scale back runtime<br />performance on AMD processor by Intel compiler.  With the settlement on the<br />law suit, Intel agreed to publicize such effort.  From HP's point of view,<br />we would like software vendors to use just one open source compiler that<br />delivers high performance on all x86 based systems.<br />I could respond to additional questions that I am allowed state, inline.<br />Regards,<br />S.M.<br />
  18. 18. ETI – Cray Open64 (PathScale) Discussion / GaoBUSINESS Questions 9/6/11… <br />7/19/11<br />For Discussion Purposes ETI Confidential<br />11<br />Email from Gao June 28, 2011 - email from HP contact – weneedanswers to these questions CONTINUED<br />On Tue, Jun 28, 2011 at 6:59 AM, Professor Gao <ggao@capsl.udel.edu> wrote:<br />Dear S.M.:<br />- How are the O64 compilers provided to the HP customers, on what<br />platforms/systems?::: Linux/x86 platform<br />- Is it based upon request or on all systems?;;; To be determined --- WE NEED TO FIND THIS OUT?<br />- How many customers does HP currently have ? Cannot disclose::: Weneedto find this out?! <br />- What is the current support call volume, if at all?, ::: No statistics collected; WE NEED TO FIND THIS OUT, AND WHAT THE EXPECTIONS ARE, AND WHAT THE SUPPORT LEVELS ARE – FIRST LEVEL, 2ND LEVEL ETC…. IF THE CORE CODE RELATED TO AN AMD ISSUE IS FOUND, WHO MAKES THE CHANGE? ETI OR AMD? OR THE COMMUNITY?<br />How many enhancements are requested, what is the volume of activity?:: No Statistics collected… WE NEED TO FIND THIS OUT<br />- How are the new versions created and provided to the customers?, ;;Advise customers to download from AMD site – OK WHAT IS THE PROCESS? IS THERE A LIST OF CUSTOMERS?<br />INTERESTING: <br />- From your angle - how do you think the business model will work with your<br />need and sustainable ?<br />AMD and HP are not staffed to provide sufficient support to business users.<br />Accroding to the download data, there are roughly 1000 download each month,<br />combining AMD and open64.net site.    AMD maintains customer forum to answer<br />questions.  Therefore, AMD might be in a better position to answer all your<br />questions.<br />
  19. 19. ETI – Cray Open64 (PathScale) Discussion / GaoBUSINESS Questions 9/6/11… <br />7/19/11<br />For Discussion Purposes ETI Confidential<br />12<br />Email from GaoJuly 1, 2011 8:02:48 PM EDT <br />He can see the need to have the role of such a consulting company to take over the release/maintance/updates function for AMD/Open64 customers.<br />He has no problems to introduce us to AMD customers ...<br />THey have contacted Chris -- but went no where ...<br />They had discussion with some 3rd party software company -- but the party needs some investment right up front ... and that slow things down and went no where.<br />So, if we have softed the initial investment problems -- AMD is a solid aliance in the market ..AMD <br />ISSUE: WE NEED UP FRONT INVESTMENT AND NEED ACCESS to the # of customers so we can do our business planning<br />
  20. 20. ETI – Cray Open64 (PathScale) Discussion / GaoBUSINESS Questions 9/6/11… <br />7/19/11<br />For Discussion Purposes ETI Confidential<br />13<br />Email from GaoJuly 5, <br />We need to include this for our AMD story – how are we going to not only take over the compiler maintenance but how are we going to give it legs<br />My other friend at Intel (former SGI compiler manager, and expert on Pro64, and a great volunteer on Open64 ..) -- has suggested that our<br />business plan should also include a future picture.  WIth ETI runtime and multithreading technology -- the new Open64 will have a strong business serving the multi/many-core community with expanded customer base, and much enlarged application domains...<br />Gao<br />
  21. 21. 3<br />2<br />Others / Future<br />HP<br />AMD<br />1<br />NVIDIA<br />STMicro<br />Qualcomm<br />Path Scale<br />Open64<br />Source<br />[Pro64-SGI]<br />14<br />For Discussion Purposes ETI Confidential<br />Open64 Open Source Compiler Proposed State<br />
  22. 22. ETI – Cray Open64 (PathScale) Discussion<br />Financials<br />7/19/11<br />For Discussion Purposes ETI Confidential<br />15<br />
  23. 23. ETI – Cray Open64 (PathScale) Discussion<br />Assumptions<br />PathScale +<br />HP, AMD, NVIDIA Open64 customer base <br />Some sort of consortium fee for members<br />HP, AMD and others are willing to ‘outsource’ the sustaining engineering and maintenance functions to ETI<br />HP, AMD and others still have teams contributing to the Open64 Code base<br />Assume a low initial penetration for paid maintenance per company <br />Initial year is HP and AMD<br />Subsequent years included NVIDIA, Qualcomm, others<br />7/19/11<br />For Discussion Purposes ETI Confidential<br />16<br />
  24. 24. ETI – Cray Open64 (PathScale) Discussion<br />Assumptions (continued)<br />Headcount<br />7/19/11<br />For Discussion Purposes ETI Confidential<br />17<br />
  25. 25. ETI – Cray Open64 (PathScale) Discussion<br />Assumptions (continued)<br />Financial Assumptions<br />$2K / installation maintenance/support<br />AMD/HP customer growth: yr1: 200, yr2: 500, yr3: 1000<br />NVIDIA customer growth: yr1: 50, yr2: 100, yr3: 150<br />All current numbers of users for each vendor need to be certified<br />Market analysis needs to be done<br />Pricing / Value needs to be done<br />7/19/11<br />For Discussion Purposes ETI Confidential<br />18<br />
  26. 26. ETI – Cray Open64 (PathScale) Discussion<br />Discussion<br />Next Steps<br />7/19/11<br />For Discussion Purposes ETI Confidential<br />19<br />
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