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What Is Pr
What Is Pr
What Is Pr
What Is Pr
What Is Pr
What Is Pr
What Is Pr
What Is Pr
What Is Pr
What Is Pr
What Is Pr
What Is Pr
What Is Pr
What Is Pr
What Is Pr
What Is Pr
What Is Pr
What Is Pr
What Is Pr
What Is Pr
What Is Pr
What Is Pr
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What Is Pr

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  • 1. What is Public Relations?<br />
  • 2. 158,000 Professionals in the U.S. And employment continues to grow<br />
  • 3. According to Fortune Magazine, a majority of executives in the Fortune 1000 have a strong support for PR<br />
  • 4. Over 20,000 members<br />250 Colleges offer PR degrees<br />Around 20,000 students<br />
  • 5. You’re not answering the question, What is Public Relations… it’s a simple question!<br />
  • 6. Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication.<br />
  • 7. No, you ignorant dopes, it is the information given to the public, persuasion directed at the public to modify attitudes and actions, and efforts to integrate attitudes and actions of an institution with its publics and of publics with those of that institutions<br />
  • 8. Fine, but can anyone explain to me what P.R. looks like. What do they do, what does the process look like.<br />
  • 9. Research and Analysis<br />Policy Formation<br />Assessment and Adjustment<br />Public Relations Process<br />Programming<br />Feedback<br />Communication<br />
  • 10. Roles of the PR Professional<br />
  • 11. Roles of the PR Professional<br />Action <br />Management <br />Interpret<br />
  • 12. You keep talking about “publics”. Let’s be honest, you are basically talking about the people buying your product.<br />
  • 13. Students<br />WSC Alumni<br />Faculty<br />Police Department<br />Not Really…<br />Administration<br />Churches<br />Local Businesses<br />State Politicians<br />Book Companies<br />Accrediting Agencies<br />Competing Universities<br />
  • 14. InternalVs.External<br />
  • 15. Primary vs. Secondary vs. Marginal<br />
  • 16. Traditional<br />Future<br />
  • 17. Opponents<br />Neutral Observers<br />Proponents<br />
  • 18. Other Factors to Consider<br />
  • 19. May I remind you, this is a no SPIN zone!!!<br />
  • 20. In public relations, &quot;spin&quot; is sometimes a pejorative term signifying a heavily biased portrayal in one&apos;s own favor of an event or situation. While traditional public relations may also rely on creative presentation of the facts, &quot;spin&quot; often, though not always, implies disingenuous, deceptive and/or highly manipulative tactics. Politicians are often accused of spin by commentators and political opponents, when they produce a counter argument or position.<br />http://en.wikipedia.org/wiki/Public_relations#Spin<br />
  • 21. What is the difference between spin and framing?<br />
  • 22. Current Events…<br />

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