The Power of Social Media For      The Job SearchPresented by: Rich Sauser, PMP, CPA, CISA, MBA http://www.twitter.com/ric...
This presentation is designed to be presented in person and hasbeen uploaded as reference material for those who attended ...
Presenters   Rich Sauser, CPA, CISA     Rich  is a business leader with over 20 years      of experience that includes t...
AGENDA                             BENEFITS   History of Social                 Increase Knowledge    Media             ...
Copyright © 2011 The Public You
Copyright © 2011 The Public You
1969 CompuServe                              Launches                  $6 per hour access fee                  $24 per hou...
Copyright © 2011 The Public You
1985                          1997 AOLQuantum Link                      Launches                                     IM  a...
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Unique Monthly Visitors       Copyright © 2011 The Public You
Personal branding is               how we market               ourselves to others.               Each and every one of us...
Micro Blogging                              • Providing short                                status updates               ...
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
50% of HR departments say that a strong onlinereputation influences their hiring decisions to                a “great exte...
Copyright © 2011 The Public You
3 FACTORS  The Klout Score                   How many people you influence     measures                                (Tr...
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Regardless of site, the             approach is the same:              Build Your Profile              Connect with Peop...
http://www.linkedin.com/      Copyright © 2011 The Public You
What Is LinkedIn? LinkedIn is the world’s largest professional  network on the Internet LinkedIn has over 120+ million m...
People with more than            20 connections            are   34                 times more likely to be approached wit...
Recruiters are                  30times more likely to get a response     than cold calls or emails.           Copyright ©...
Users with complete profiles are       40       times more likelyto receive opportunities through LinkedIn             Cop...
Regardless of site, the             approach is the same:              Build Your Profile              Connect with Peop...
LinkedIn: Professional Profile                                   • Create a 100% complete                                 ...
LinkedIn: Profile: Additional Information   Volunteer Experience                Presentations   Certifications         ...
18Applications  Copyright © 2011 The Public You
Regardless of site, the                      approach is the same:                       Build Your Profile              ...
Power Of The Network          Copyright © 2011 The Public You
Copyright © 2011 The Public You
LinkedIn People Search          Copyright © 2011 The Public You
Ways To Connect – Part 1                    If you don’t share                                            a group, you can...
Ways To Connect – Part 1                                            Always keep your message                              ...
Search Results                                             Look for people                                            you ...
Ways To Connect – Part 2                      If you share a                                             group, you can   ...
My Connections: LinkedIn          Copyright © 2011 The Public You
My Connections: LinkedIn          Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Job seekers who                  display the Job               Seeker Badge on their                     profile get      ...
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Move To The Top Of The List        Copyright © 2011 The Public You
Copyright © 2011 The Public You
Contact Decision Makers                                            You’re                                            30x  ...
Organize Your Contacts          Copyright © 2011 The Public You
OpenLink members                  get, on average,                                  7x                more career related ...
Profile Stats Pro   Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
LinkedIn For Outlook           Copyright © 2011 The Public You
LinkedIn For Outlook           Copyright © 2011 The Public You
My Connections: Outlook          Copyright © 2011 The Public You
Regardless of site, the                      approach is the same:                       Build Your Profile              ...
LinkedIn Groups                                  Quickly discover the most                                  popular discus...
Application Support           Copyright © 2011 The Public You
When your                                  answer is vote                                   #1, you have                  ...
Regardless of site, the                      approach is the same:                       Build Your Profile              ...
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Apply With LinkedIn           Copyright © 2011 The Public You
INFOGRAPHICS        Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Free Help From LinkedInWebinarsTo help you get started using your account or to learn more about the features andfunctiona...
Copyright © 2011 The Public You
Regardless of site, the             approach is the same:              Build Your Profile              Connect with Peop...
http://twitter.com/  Copyright © 2011 The Public You
Copyright © 2011 The Public You
Is This All Twitter Has To Offer?            Copyright © 2011 The Public You
Twitter Has A Lot More To Offer           Copyright © 2011 The Public You
Twitter.com - Sample           Copyright © 2011 The Public You
Getting Started Determine why you want to use Twitter Choose a username Write a short bio Check out followers & read t...
Regardless of site, the             approach is the same:              Build Your Profile              Connect with Peop...
Creating A Bio Limited to 160 characters Use key words Be transparent Use proper Twitter Etiquette     DO NOT USE ALL...
Mari ‘like Ferrari!’                  Passionate Leader                 of Social Media,                 Relationship     ...
Beginner Mistakes          Copyright © 2011 The Public You
A Better BeginningCopyright © 2009 The PublicYou
Twitter Lingo – The Basics    @<username>: Respond publicly to someone   DM <username>: Respond privately to someone   ...
Tweets BAD: Feeding my goldfish Better: Feeding Goldie my goldfish – how I  wish he would just die! BAD: Eating Lunch ...
Copyright © 2011 The Public You
Regardless of site, the                      approach is the same:                       Build Your Profile              ...
Copyright © 2011 The Public You
Finding People          Copyright © 2011 The Public You
People To Follow   @thejobsguy       Online   Recruiting and Job Search Resources. New          job postings everyday. ...
Some People To Follow   Craig  Fisher a.k.a. @Fishdogs - Craig is an IT and executive recruiter who co-founded A-List    ...
Others To Follow @charlotteitjobs @JobsCharlotte @Charlotte_Jobs @CharlottGotAlot @execSearches @exectweets @microj...
Regardless of site, the                      approach is the same:                       Build Your Profile              ...
www.hashtags.orgCopyright © 2011 The PublicYou
Job Search Hash Tags  #____jobs (fill in the blank   #job            #needajob  with your city or state)                  ...
Searching Twitter                Copyright © 2011 The Public You
Job Search & The Public You         Design your page with your target audience in mind             Reduce your elevator ...
Third Party Sites & Tools http://twitjobboard.blogspot.com/2009/02/  welcome-to-twitjobboard.html http://www.twithire.co...
HootSuite            Copyright © 2011 The Public You
Hootsuite            Copyright © 2011 The Public You
Regardless of site, the                      approach is the same:                       Build Your Profile              ...
Social Media Used For Recruiting            Copyright © 2011 The Public You
Companies Using TwitterEmployer / Twitter Account                      Employer / Twitter AccountACULIS, Inc. @aculis     ...
Copyright © 2009 The PublicYou
Copyright © 2009 The PublicYou
Copyright © 2009 The PublicYou
Copyright © 2011 The Public You
Tweet My Jobs          Copyright © 2011 The Public You
Copyright © 2011 The Public You
Regardless of site, the             approach is the same:              Build Your Profile              Connect with Peop...
Copyright © 2011 The Public You
Regardless of site, the             approach is the same:              Build Your Profile              Connect with Peop...
Copyright © 2011 The Public You
Regardless of site, the                      approach is the same:                       Build Your Profile              ...
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Regardless of site, the                      approach is the same:                       Build Your Profile              ...
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Regardless of site, the                      approach is the same:                       Build Your Profile              ...
Job Search on Facebook                        Let your friends know you are looking for                         work by s...
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Regardless of site, the             approach is the same:              Build Your Profile              Connect with Peop...
Copyright © 2011 The Public You
Questions   What is Google+     Google+. The service launched strong,     quickly reaching 25 million users. But in less...
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
   Question: Are there any additional    seminars in the future?     Yes.   Maximize Your Career Workshop,              ...
Maximize Your CareerWorkshop4 hour career workshop planned for SaturdayNovember 19 from 8:30 a.m. to 12:30 a.m. at Calvary...
Copyright © 2011 The Public You
   Question: How do you find the infamous    “hidden jobs”?     There   is an “app” for that for you iDevice.           ...
http://hiddenjobsapp.com/        Copyright © 2011 The Public You
Copyright © 2011 The Public You
   How do you stay informed of current job    search practices and tips?     Podcasts     Blogs     Follow   people on...
Copyright © 2011 The Public You
Copyright © 2011 The Public You
   What resume tips do you have and what    job search books do you recommend?                 Copyright © 2011 The Publi...
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
Copyright © 2011 The Public You
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  • http://mashable.com/2011/01/24/the-history-of-social-media-infographic/Web 2.0 is defined differently by different
  • http://socialmediaworld.com/wp-content/uploads/2008/06/web20_social.pngWeb 2.0 is a term that has many different definitions, but the basic idea is it shifts people way from a brochure type website to one that allows the reader to participate somehow. The emphasis is now on personalizationThe term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design,[1]and collaboration on the World Wide Web. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community, in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites,hosted services, web applications, mashups and folksonomies.http://en.wikipedia.org/wiki/Web_2.0
  • http://www.charlesheflin.com/wp-content/uploads/2010/10/social-media-marketing-landscape.jpg
  • http://mashable.com/2011/08/28/social-media-recruiting-infographic/
  • http://mashable.com/2011/08/28/social-media-recruiting-infographic/
  • http://mashable.com/2011/08/28/social-media-recruiting-infographic/
  • http://www.internetnews.com/webcontent/article.php/3861241/Microsoft+Survey+Online+Reputation+Counts.htm
  • http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/
  • http://runapptivo.apptivo.com/files/2011/08/Social-Media-Collage.jpg
  • http://4.bp.blogspot.com/_nZsUbpHEWWU/TGtAbpHwhXI/AAAAAAAAABE/dxZTf0aOVUw/S640/old-lady-smoking-cigar+2.gif
  • http://www.microsoft.com/privacy/dpd/default.aspx
  • http://thenextweb.com/socialmedia/2011/09/10/you-must-have-a-klout-score-of-40-or-more-to-get-into-this-fashions-night-out-party/http://thehiringsite.careerbuilder.com/2011/08/04/klout-and-recruitment/
  • JobsInsider is a tool that comes with the LinkedIn Browser Toolbar for either Internet Explorer or Firefox. It automatically appears as a browser pane when you search for a job outside of LinkedIn. The LinkedIn JobsInsider helps increase your chances of being hired by: Identifying people in your network or groups that work at the company posting the job.Offering the option to request Introductions to hiring managers and get your resume to the right person.JobsInsider currently works with Monster®, CareerBuilder®, HotJobs®, Craigslist®, Dice®, Vault®, and more. To download one the toolbars listed above, click on &quot;Tools&quot; at the bottom of any LinkedIn page. The JobsInsider preferences can be set to show when browsing a known job site and/or to appear upon browser startup.
  • http://www.neilkearney.net/welcome/2011/01/infographics-to-enrich-your-knowledge/
  • http://joblounge.blogspot.com/2009/06/38-job-search-hashtags-on-twitter.html
  • Power of social media job search - web

    1. 1. The Power of Social Media For The Job SearchPresented by: Rich Sauser, PMP, CPA, CISA, MBA http://www.twitter.com/richsauser http://www.linkedin.com/in/richsauser http://www.thepublicyou.com Copyright © 2011 The Public You
    2. 2. This presentation is designed to be presented in person and hasbeen uploaded as reference material for those who attended the presentation. Copyright © 2011 The Public You
    3. 3. Presenters Rich Sauser, CPA, CISA  Rich is a business leader with over 20 years of experience that includes the management of multi-million-dollar technology projects and the maximization of productivity, quality and profits for Fortune 500 corporations.  Rich founded “The Public You” a company specializing in teaching people how to use social media and he has trained thousands of people on social media. Copyright © 2011 The Public You
    4. 4. AGENDA BENEFITS History of Social  Increase Knowledge Media  Career Development LinkedIn Overview  Build Relationships Twitter Overview Facebook Overview Questions Copyright © 2011 The Public You
    5. 5. Copyright © 2011 The Public You
    6. 6. Copyright © 2011 The Public You
    7. 7. 1969 CompuServe Launches $6 per hour access fee $24 per hour long distance phone $30 per hour access feeCopyright © 2011 The Public You
    8. 8. Copyright © 2011 The Public You
    9. 9. 1985 1997 AOLQuantum Link Launches IM aka AOLCopyright © 2011 The Public You
    10. 10. Copyright © 2011 The Public You
    11. 11. Copyright © 2011 The Public You
    12. 12. Copyright © 2011 The Public You
    13. 13. Copyright © 2011 The Public You
    14. 14. Copyright © 2011 The Public You
    15. 15. Copyright © 2011 The Public You
    16. 16. Copyright © 2011 The Public You
    17. 17. Copyright © 2011 The Public You
    18. 18. Copyright © 2011 The Public You
    19. 19. Unique Monthly Visitors Copyright © 2011 The Public You
    20. 20. Personal branding is how we market ourselves to others. Each and every one of us has a brand because we are constantly being judged based on first impressions Dan Schawbel - Author Me 2.0Copyright © 2011 The Public You
    21. 21. Micro Blogging • Providing short status updates and/or sharing links • Twitter is 140 CharactersCopyright © 2011 The Public You
    22. 22. Copyright © 2011 The Public You
    23. 23. Copyright © 2011 The Public You
    24. 24. Copyright © 2011 The Public You
    25. 25. 50% of HR departments say that a strong onlinereputation influences their hiring decisions to a “great extent” Copyright © 2011 The Public You
    26. 26. Copyright © 2011 The Public You
    27. 27. 3 FACTORS The Klout Score How many people you influence measures (True Reach)influence based on How much you influence themyour ability to drive (Amplification) action How influential they are (Network Score) Copyright © 2011 The Public You
    28. 28. Copyright © 2011 The Public You
    29. 29. Copyright © 2011 The Public You
    30. 30. Copyright © 2011 The Public You
    31. 31. Copyright © 2011 The Public You
    32. 32. Regardless of site, the approach is the same:  Build Your Profile  Connect with People  Find Experts & Ideas  Explore OpportunitiesCopyright © 2011 The Public You
    33. 33. http://www.linkedin.com/ Copyright © 2011 The Public You
    34. 34. What Is LinkedIn? LinkedIn is the world’s largest professional network on the Internet LinkedIn has over 120+ million members in over 200 countries and territories around the world representing 170 industries Executives from all Fortune 500 companies are LinkedIn members. Copyright © 2011 The Public You
    35. 35. People with more than 20 connections are 34 times more likely to be approached with a jobopportunity than people with less than 5 Copyright © 2011 The Public You
    36. 36. Recruiters are 30times more likely to get a response than cold calls or emails. Copyright © 2011 The Public You
    37. 37. Users with complete profiles are 40 times more likelyto receive opportunities through LinkedIn Copyright © 2011 The Public You
    38. 38. Regardless of site, the approach is the same:  Build Your Profile  Connect with People  Find Experts & Ideas  Explore OpportunitiesCopyright © 2011 The Public You
    39. 39. LinkedIn: Professional Profile • Create a 100% complete LinkedIn profile •Experience •Your current position •Two past positions •Your education •A profile summary •Your photo •Your specialties •At least three recommendations Copyright © 2011 The Public You
    40. 40. LinkedIn: Profile: Additional Information Volunteer Experience  Presentations Certifications  Books Read Skills  Events Websites  Travel Interests  Personal Information Groups Copyright © 2011 The Public You
    41. 41. 18Applications Copyright © 2011 The Public You
    42. 42. Regardless of site, the approach is the same:  Build Your Profile  Connect with People  Find Experts & Ideas  Explore OpportunitiesCopyright © 2011 The Public You
    43. 43. Power Of The Network Copyright © 2011 The Public You
    44. 44. Copyright © 2011 The Public You
    45. 45. LinkedIn People Search Copyright © 2011 The Public You
    46. 46. Ways To Connect – Part 1 If you don’t share a group, you can’t send a message Select someone to introduce you. Copyright © 2011 The Public You
    47. 47. Ways To Connect – Part 1 Always keep your message to your contact professional, as it gets forwarded to all people in the chain. Copyright © 2011 The Public You
    48. 48. Search Results Look for people you share groups or contacts with. Copyright © 2011 The Public You
    49. 49. Ways To Connect – Part 2 If you share a group, you can send a message Shared groups Copyright © 2011 The Public You
    50. 50. My Connections: LinkedIn Copyright © 2011 The Public You
    51. 51. My Connections: LinkedIn Copyright © 2011 The Public You
    52. 52. Copyright © 2011 The Public You
    53. 53. Copyright © 2011 The Public You
    54. 54. Copyright © 2011 The Public You
    55. 55. Copyright © 2011 The Public You
    56. 56. Copyright © 2011 The Public You
    57. 57. Job seekers who display the Job Seeker Badge on their profile get 50% more profile views on average.Copyright © 2011 The Public You
    58. 58. Copyright © 2011 The Public You
    59. 59. Copyright © 2011 The Public You
    60. 60. Move To The Top Of The List Copyright © 2011 The Public You
    61. 61. Copyright © 2011 The Public You
    62. 62. Contact Decision Makers You’re 30x more likely to get a response to an InMail than to a cold call. Copyright © 2011 The Public You
    63. 63. Organize Your Contacts Copyright © 2011 The Public You
    64. 64. OpenLink members get, on average, 7x more career related messages per monthCopyright © 2011 The Public You
    65. 65. Profile Stats Pro Copyright © 2011 The Public You
    66. 66. Copyright © 2011 The Public You
    67. 67. Copyright © 2011 The Public You
    68. 68. Copyright © 2011 The Public You
    69. 69. LinkedIn For Outlook Copyright © 2011 The Public You
    70. 70. LinkedIn For Outlook Copyright © 2011 The Public You
    71. 71. My Connections: Outlook Copyright © 2011 The Public You
    72. 72. Regardless of site, the approach is the same:  Build Your Profile  Connect with People  Find Experts & Ideas  Explore OpportunitiesCopyright © 2011 The Public You
    73. 73. LinkedIn Groups Quickly discover the most popular discussions in your professional groups. • Have an active part in determining the top discussions • Follow the most influential people in your group • See both member-generated discussions and news • Easily browse previews • Find interesting discussionsCopyright © 2011 The Public You
    74. 74. Application Support Copyright © 2011 The Public You
    75. 75. When your answer is vote #1, you have “Expertise” added to your profileCopyright © 2011 The Public You
    76. 76. Regardless of site, the approach is the same:  Build Your Profile  Connect with People  Find Experts & Ideas  Explore OpportunitiesCopyright © 2011 The Public You
    77. 77. Copyright © 2011 The Public You
    78. 78. Copyright © 2011 The Public You
    79. 79. Copyright © 2011 The Public You
    80. 80. Copyright © 2011 The Public You
    81. 81. Copyright © 2011 The Public You
    82. 82. Apply With LinkedIn Copyright © 2011 The Public You
    83. 83. INFOGRAPHICS Copyright © 2011 The Public You
    84. 84. Copyright © 2011 The Public You
    85. 85. Copyright © 2011 The Public You
    86. 86. Copyright © 2011 The Public You
    87. 87. Copyright © 2011 The Public You
    88. 88. Copyright © 2011 The Public You
    89. 89. Copyright © 2011 The Public You
    90. 90. Free Help From LinkedInWebinarsTo help you get started using your account or to learn more about the features andfunctionality that LinkedIn offers, we invite you to attend the following free onlinepresentations.  LinkedIn 101: The basics of LinkedIn When: Wednesdays at 1 pm CST  Job Seekers: Tips for using your LinkedIn Account to help you land your next great opportunity http://learn.linkedin.com/jobseeker/To register for any of these webcasts please click on the link associated with the sessionyou are interested in. Please note that you must register at least 24 hours in advance forthe webcast you would like to attend.http://learn.linkedin.com/training/ Copyright © 2011 The Public You
    91. 91. Copyright © 2011 The Public You
    92. 92. Regardless of site, the approach is the same:  Build Your Profile  Connect with People  Find Experts & Ideas  Explore OpportunitiesCopyright © 2011 The Public You
    93. 93. http://twitter.com/ Copyright © 2011 The Public You
    94. 94. Copyright © 2011 The Public You
    95. 95. Is This All Twitter Has To Offer? Copyright © 2011 The Public You
    96. 96. Twitter Has A Lot More To Offer Copyright © 2011 The Public You
    97. 97. Twitter.com - Sample Copyright © 2011 The Public You
    98. 98. Getting Started Determine why you want to use Twitter Choose a username Write a short bio Check out followers & read tweets Tweet Add friends/followers Copyright © 2011 The Public You
    99. 99. Regardless of site, the approach is the same:  Build Your Profile  Connect with People  Find Experts & Ideas  Explore OpportunitiesCopyright © 2011 The Public You
    100. 100. Creating A Bio Limited to 160 characters Use key words Be transparent Use proper Twitter Etiquette  DO NOT USE ALL CAPS  Don’t compress/abbreviate words (imaritr) Add your name if needed Copyright © 2011 The Public You
    101. 101. Mari ‘like Ferrari!’ Passionate Leader of Social Media, Relationship Marketing & Facebook Mastery. Globetrotting Speaker & Author. Bubbly Scottish- Canadian.Copyright © 2011 The Public You
    102. 102. Beginner Mistakes Copyright © 2011 The Public You
    103. 103. A Better BeginningCopyright © 2009 The PublicYou
    104. 104. Twitter Lingo – The Basics @<username>: Respond publicly to someone DM <username>: Respond privately to someone RT @<username> Retweet someone else’s tweet #<term> Add a hashtag for searchingCopyright © 2011 The Public You
    105. 105. Tweets BAD: Feeding my goldfish Better: Feeding Goldie my goldfish – how I wish he would just die! BAD: Eating Lunch Better: Found a fantastic new place to eat love their liver & onions! Check it out at tinyurlCopyright © 2011 The PublicYou
    106. 106. Copyright © 2011 The Public You
    107. 107. Regardless of site, the approach is the same:  Build Your Profile  Connect with People  Find Experts & Ideas  Explore OpportunitiesCopyright © 2011 The Public You
    108. 108. Copyright © 2011 The Public You
    109. 109. Finding People Copyright © 2011 The Public You
    110. 110. People To Follow @thejobsguy  Online Recruiting and Job Search Resources. New job postings everyday. @Keppie_Careers  As a career coach and resume writer, I encourage, enlighten and empower job seekers by offering job hunting and networking tips, interviewing advice and more. @danschawbel  The leading personal branding expert for Gen-Y.Copyright © 2009 The PublicYou
    111. 111. Some People To Follow Craig Fisher a.k.a. @Fishdogs - Craig is an IT and executive recruiter who co-founded A-List Solutions staffing firm. On Twitter he offers tweets on how to find a job in the web industry, hiring tips and tricks, along with professional career advice. Jim Durbin a.k.a. @smheadhunter - A social media recruiter, Jim is active on the Twitter scene. His goal is to partner “social media gurus” with the right companies. Jim responds to followers’ questions, offers general recruiting advice and sends out “teaser” tweets for positions he thinks followers might be interested in. Jennifer McClure a.k.a. @CincyRecruiter - Jennifer is an executive recruiter/coach. She often tweets out specific advice for job seekers, including words not to use on a resume. Jennifer is accessible to her followers and tweets about non-recruiting topics as well. Laurie DesAutels a.k.a. @biotechjobs - Laurie recruits a specific niche, looking for senior level leaders in the biotech and pharmaceutical industry. Her tweet stream includes links to other job search resources and lots of Twitter information. Source: http://news.cnet.com/newbies-guide-to-twitter/Copyright © 2009 The PublicYou
    112. 112. Others To Follow @charlotteitjobs @JobsCharlotte @Charlotte_Jobs @CharlottGotAlot @execSearches @exectweets @microjobsCopyright © 2009 The PublicYou
    113. 113. Regardless of site, the approach is the same:  Build Your Profile  Connect with People  Find Experts & Ideas  Explore OpportunitiesCopyright © 2011 The Public You
    114. 114. www.hashtags.orgCopyright © 2011 The PublicYou
    115. 115. Job Search Hash Tags #____jobs (fill in the blank #job #needajob with your city or state) #jobadvice #negotiate #career #jobhunt #recession #careercoach #jobhunting #recruiters #careerconsultant #jobinterview #recruiting #careermanagement #jobpostings #resume #careers #jobs #resumes #employment #jobsearch #resumeservices #greenjobs #jobseeker #resumewriter #hire #jobseekers #resumewriting #hireme #jobtips #salary #hiring #laidoff #success #hrCopyright © 2009 The PublicYou
    116. 116. Searching Twitter Copyright © 2011 The Public You
    117. 117. Job Search & The Public You Design your page with your target audience in mind  Reduce your elevator speech to 160 characters and put it your bio  Professional Picture  Custom background with additional information Promote Yourself  Share your knowledge and experience  Answer questions  Share items of interest for you profession (e.g., articles, links, etc)  Use memes in your messages to be found by a search Add Appropriate Links  Include a link to an online CV or resume in your bio. Use a tool like VisualCV.  Add a link for your LinkedIn profile  For more information on building an online resume, see Dan Schawbel’s post HOW TO: Build the Ultimate Social Media Resume)Copyright © 2009 The PublicYou
    118. 118. Third Party Sites & Tools http://twitjobboard.blogspot.com/2009/02/ welcome-to-twitjobboard.html http://www.twithire.com/ http://www.tweetdeck.com/jobdeck/ http://www.tweetmyjob.com/Copyright © 2009 The PublicYou
    119. 119. HootSuite Copyright © 2011 The Public You
    120. 120. Hootsuite Copyright © 2011 The Public You
    121. 121. Regardless of site, the approach is the same:  Build Your Profile  Connect with People  Find Experts & Ideas  Explore OpportunitiesCopyright © 2011 The Public You
    122. 122. Social Media Used For Recruiting Copyright © 2011 The Public You
    123. 123. Companies Using TwitterEmployer / Twitter Account Employer / Twitter AccountACULIS, Inc. @aculis Keller Williams Realty @KWCareersADP @ADPCareers Kissito Post-Acute Care @kissitocareersAllstate Insurance @AllstateCareers KPMG @KPMGAssurant Solutions @AssurantCareers KPMG @KPMGUSCareersAT&T @ATTjobs Wipro, LTD @WiproCareersBurger King @BKCareers Kroger @KrogerWorkscomScore @comScoreJobs LexisNexis @LN_RecruitingDavita, Inc. @DaVitaJobs Mattel @MattelRecruiterDeloitte Touche Tohmatsu @JoinDeloitteUS Mattel @mattelmbaEcolab @Ecolab_Jobs McCormick & Schmick @Careers_At_MSSREMC @EMCCareers Microsoft @JobsBlogEMC @EMCCollege MTV Networks @MTVnetworksjobsErnst & Young @Ernst_and_Young MTV Games @MTVGamesJobsFollett Software Co. @FSCCareers Raytheon @Raytheon_JobsForrester Research, Inc. @forresterjobs Razorfish @RazorfishJobsFullhouse Interactive @fullhousecareer Sodexo @SodexoCareersHershey Company @HersheyCompany Spotsylvania Medical CenterHewitt @HewittCareers @CareersAtSRMCHyatt Hotels & Resorts @Hyattcareers Thomson Reuters @TRCareersHyatt San Antonio @HyattSanAntonio Twitter (of course!) @jobsIntel @JobsatIntel United Parcel Service @UPSjobsAccenture @Accenture_Jobs UPMC @UPMCCareersJ.B. Hunt @WeHaveFreight US Dept. of State @DOScareersKaplan Test Prep Services @KTPA_Careers Verizon @VerizonCareers Warner Brothers @WBCareers Wipro, LTD @WiproCareers Copyright © 2011 The Public You
    124. 124. Copyright © 2009 The PublicYou
    125. 125. Copyright © 2009 The PublicYou
    126. 126. Copyright © 2009 The PublicYou
    127. 127. Copyright © 2011 The Public You
    128. 128. Tweet My Jobs Copyright © 2011 The Public You
    129. 129. Copyright © 2011 The Public You
    130. 130. Regardless of site, the approach is the same:  Build Your Profile  Connect with People  Find Experts & Ideas  Explore OpportunitiesCopyright © 2011 The Public You
    131. 131. Copyright © 2011 The Public You
    132. 132. Regardless of site, the approach is the same:  Build Your Profile  Connect with People  Find Experts & Ideas  Explore OpportunitiesCopyright © 2011 The Public You
    133. 133. Copyright © 2011 The Public You
    134. 134. Regardless of site, the approach is the same:  Build Your Profile  Connect with People  Find Experts & Ideas  Explore OpportunitiesCopyright © 2011 The Public You
    135. 135. Copyright © 2011 The Public You
    136. 136. Copyright © 2011 The Public You
    137. 137. Regardless of site, the approach is the same:  Build Your Profile  Connect with People  Find Experts & Ideas  Explore OpportunitiesCopyright © 2011 The Public You
    138. 138. Copyright © 2011 The Public You
    139. 139. Copyright © 2011 The Public You
    140. 140. Copyright © 2011 The Public You
    141. 141. Regardless of site, the approach is the same:  Build Your Profile  Connect with People  Find Experts & Ideas  Explore OpportunitiesCopyright © 2011 The Public You
    142. 142. Job Search on Facebook  Let your friends know you are looking for work by sharing information in your status update  Ask if any of your friends know someone within your target companies  Find and “Like” pages of employers you are interested in working for so you can see what they are up to  Investigate apps such as BranchOut which may make it easier for you to find connections to employers  Build your personal brand by writing and sharing topics related to your expertise  If you don’t know about Facebook’s Friend lists, you should…it helps with privacy settings Copyright © 2011 The Public You
    143. 143. Copyright © 2011 The Public You
    144. 144. Copyright © 2011 The Public You
    145. 145. Copyright © 2011 The Public You
    146. 146. Copyright © 2011 The Public You
    147. 147. Copyright © 2011 The Public You
    148. 148. Copyright © 2011 The Public You
    149. 149. Copyright © 2011 The Public You
    150. 150. Copyright © 2011 The Public You
    151. 151. Copyright © 2011 The Public You
    152. 152. Regardless of site, the approach is the same:  Build Your Profile  Connect with People  Find Experts & Ideas  Explore OpportunitiesCopyright © 2011 The Public You
    153. 153. Copyright © 2011 The Public You
    154. 154. Questions What is Google+  Google+. The service launched strong, quickly reaching 25 million users. But in less than three months time, daily posts made by these users have dropped an alarming 41 percent Copyright © 2011 The Public You
    155. 155. Copyright © 2011 The Public You
    156. 156. Copyright © 2011 The Public You
    157. 157. Copyright © 2011 The Public You
    158. 158. Copyright © 2011 The Public You
    159. 159. Copyright © 2011 The Public You
    160. 160.  Question: Are there any additional seminars in the future?  Yes. Maximize Your Career Workshop, Copyright © 2011 The Public You
    161. 161. Maximize Your CareerWorkshop4 hour career workshop planned for SaturdayNovember 19 from 8:30 a.m. to 12:30 a.m. at CalvaryChurchRegistration includes 80 page "Maximize YourCareer" Workbook, Only $20Perfect For You If You Are...In your 20s into 30s wanting to accelerateIn your 40s on to 50s seeking changeIn your 60s and planning for "retirement"Fruitful If You Are...Unemployed searching for the right jobMisemployed wondering what to do nextHappily employed seeking Gods planMeet Your Workshop SpeakerBrian Ray, Founder and President of Crossroads CareerLearn 6 Steps to Walk in the Work God Prepared forYou!To Register:Call Mitzi Koch at (704) 341-5417 or visitwww.CalvaryChurch.com Copyright © 2011 The Public You
    162. 162. Copyright © 2011 The Public You
    163. 163.  Question: How do you find the infamous “hidden jobs”?  There is an “app” for that for you iDevice. Copyright © 2011 The Public You
    164. 164. http://hiddenjobsapp.com/ Copyright © 2011 The Public You
    165. 165. Copyright © 2011 The Public You
    166. 166.  How do you stay informed of current job search practices and tips?  Podcasts  Blogs  Follow people on Twitter Copyright © 2011 The Public You
    167. 167. Copyright © 2011 The Public You
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    169. 169.  What resume tips do you have and what job search books do you recommend? Copyright © 2011 The Public You
    170. 170. Copyright © 2011 The Public You
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    173. 173. Copyright © 2011 The Public You
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