“I HAD TOBLOW everywhere’  ‘Location UP THE      by Ric Ferraro  BUILDING      Mobile Monday Oslo      6th December 2010BE...
ABOUT RIC FERRARO...๏VP Sales & Business Development at Golden Gekko๏Previously co-founder of LBS Startup GeoMe and Direct...
ABOUT GOLDEN GEKKO...๏Cross-platform development specialists since 2005๏Team of 100+ people across 5 offices๏200+ apps del...
#1.        n Ba sed“Lo  catio     re g oing    rvice s” a Se                .   X TIN CT E          Location is a   FEATUR...
#2.           now     ation isLoc in the                    “17 million check-ins on mobile in US “                       ...
#3.              the              NTE XT is          CO         il of           hol y gra                                 ...
Japan’s Otetsudai Networks• Japan’s first resale market for manpower• A combination of eBay and Location-based services• Em...
Groupon445,000 shoppers opted in for GAP $25 Groupon in August 2010                                 Profitable since year o...
#4.      onet izing  M   l ocation is        llen ging    cha•Paid apps•In-app charging•Mobile Advertising•White Labelling...
Placecast (USA)
#5.        MIUMThe  FREE          s here to mo del i stay    “What is DIGITAL will ultimately be    FREE” Chris Anderson, ...
Locationary (USA)- Creating ‘the World’s Place Database’- 50% of incremental revenue obtained from user data input is shar...
Charging                    value proposition   2011 Copyright- R Ferraro All Rights Reserved
“More   DATAhas been collected in the last          7   ye ars         than in the        wholeof previous human history”
#6.               deba te is   he PR IVACY T          ding  ne ver enPrivacy remains the number one concern for mobile use...
#7.     ill be moreTh ere w ATION in CON SOLID 2011          $135m        $30m    Next targets...?
Key    aysTa keaw       “Location-based Services” are going extinct                           BUT             Location is ...
Thank you!            Ric Ferraro (rf@goldengekko.com)         Follow me @ twitter.com/ricferr_mobile                    M...
App works olso location everywhere 05.2011 rf slideshare
Upcoming SlideShare
Loading in …5
×

App works olso location everywhere 05.2011 rf slideshare

2,053
-1

Published on

Location Aware Apps & LBS-Current and Future Trends

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,053
On Slideshare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • App works olso location everywhere 05.2011 rf slideshare

    1. 1. “I HAD TOBLOW everywhere’ ‘Location UP THE by Ric Ferraro BUILDING Mobile Monday Oslo 6th December 2010BECAUSE YOU MADE APHONE CALL!”
    2. 2. ABOUT RIC FERRARO...๏VP Sales & Business Development at Golden Gekko๏Previously co-founder of LBS Startup GeoMe and Director at GSMA๏Entrepreneur, book writer, speaker๏Blogger for MobileMonday & W3C Mobile Web Initiative
    3. 3. ABOUT GOLDEN GEKKO...๏Cross-platform development specialists since 2005๏Team of 100+ people across 5 offices๏200+ apps delivered in the past 12 months๏More than 100 brands and agencies put their trust in us
    4. 4. #1. n Ba sed“Lo catio re g oing rvice s” a Se . X TIN CT E Location is a FEATURE not a service
    5. 5. #2. now ation isLoc in the “17 million check-ins on mobile in US “ (March 2011)
    6. 6. #3. the NTE XT is CO il of hol y gra Presence Location ContextPhoto Credit: Lazar Simeonov
    7. 7. Japan’s Otetsudai Networks• Japan’s first resale market for manpower• A combination of eBay and Location-based services• Employer pays a finder’s fee of 50% of the job’ssalary
    8. 8. Groupon445,000 shoppers opted in for GAP $25 Groupon in August 2010 Profitable since year of launch 4.5 million subscribers
    9. 9. #4. onet izing M l ocation is llen ging cha•Paid apps•In-app charging•Mobile Advertising•White Labelling•Licensing
    10. 10. Placecast (USA)
    11. 11. #5. MIUMThe FREE s here to mo del i stay “What is DIGITAL will ultimately be FREE” Chris Anderson, WIRED
    12. 12. Locationary (USA)- Creating ‘the World’s Place Database’- 50% of incremental revenue obtained from user data input is shared with the user- 30,000 new places added every day
    13. 13. Charging value proposition 2011 Copyright- R Ferraro All Rights Reserved
    14. 14. “More DATAhas been collected in the last 7 ye ars than in the wholeof previous human history”
    15. 15. #6. deba te is he PR IVACY T ding ne ver enPrivacy remains the number one concern for mobile users*So, if you’re a mobile app developer: • Don’t collect data in the first place • If you have to collect data, don’t store it • If you really have to store it, anonymize it • If you really need to store date AND can afford to, encrypt it * - TRUSTe Survey, May 2011
    16. 16. #7. ill be moreTh ere w ATION in CON SOLID 2011 $135m $30m Next targets...?
    17. 17. Key aysTa keaw “Location-based Services” are going extinct BUT Location is now in the MAINSTREAM Context+location is the HOLY GRAIL And will help $$$ location though... We will still be discussing privacy in 2050!
    18. 18. Thank you! Ric Ferraro (rf@goldengekko.com) Follow me @ twitter.com/ricferr_mobile Mobile Trends Blog: www.mobverge.blogspot.com“Building Location Aware Applications” by R Ferraro& M Aktihanoglu, 2011Online Version Available from Manning Publicationswww.manning.comPrint version Available for pre-order from Amazon.com
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×