App works olso location everywhere 05.2011 rf slideshare

“I HAD TOBLOW everywhere’ ‘Location UP THE by Ric Ferraro BUILDING Mobile Monday Oslo 6th December 2010BECAUSE YOU MADE APHONE CALL!”

ABOUT RIC FERRARO...๏VP Sales & Business Development at Golden Gekko๏Previously co-founder of LBS Startup GeoMe and Director at GSMA๏Entrepreneur, book writer, speaker๏Blogger for MobileMonday & W3C Mobile Web Initiative

ABOUT GOLDEN GEKKO...๏Cross-platform development specialists since 2005๏Team of 100+ people across 5 offices๏200+ apps delivered in the past 12 months๏More than 100 brands and agencies put their trust in us

#1. n Ba sed“Lo catio re g oing rvice s” a Se . X TIN CT E Location is a FEATURE not a service

#2. now ation isLoc in the “17 million check-ins on mobile in US “ (March 2011)

#3. the NTE XT is CO il of hol y gra Presence Location ContextPhoto Credit: Lazar Simeonov

Japan’s Otetsudai Networks• Japan’s ﬁrst resale market for manpower• A combination of eBay and Location-based services• Employer pays a ﬁnder’s fee of 50% of the job’ssalary

Groupon445,000 shoppers opted in for GAP $25 Groupon in August 2010 Proﬁtable since year of launch 4.5 million subscribers

#4. onet izing M l ocation is llen ging cha•Paid apps•In-app charging•Mobile Advertising•White Labelling•Licensing

Placecast (USA)

#5. MIUMThe FREE s here to mo del i stay “What is DIGITAL will ultimately be FREE” Chris Anderson, WIRED

Locationary (USA)- Creating ‘the World’s Place Database’- 50% of incremental revenue obtained from user data input is shared with the user- 30,000 new places added every day

“More DATAhas been collected in the last 7 ye ars than in the wholeof previous human history”

#6. deba te is he PR IVACY T ding ne ver enPrivacy remains the number one concern for mobile users*So, if you’re a mobile app developer: • Don’t collect data in the first place • If you have to collect data, don’t store it • If you really have to store it, anonymize it • If you really need to store date AND can afford to, encrypt it * - TRUSTe Survey, May 2011

#7. ill be moreTh ere w ATION in CON SOLID 2011 $135m $30m Next targets...?

Key aysTa keaw “Location-based Services” are going extinct BUT Location is now in the MAINSTREAM Context+location is the HOLY GRAIL And will help $$$ location though... We will still be discussing privacy in 2050!

Thank you! Ric Ferraro (rf@goldengekko.com) Follow me @ twitter.com/ricferr_mobile Mobile Trends Blog: www.mobverge.blogspot.com“Building Location Aware Applications” by R Ferraro& M Aktihanoglu, 2011Online Version Available from Manning Publicationswww.manning.comPrint version Available for pre-order from Amazon.com

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App works olso location everywhere 05.2011 rf slideshare

by Ric Ferraro on May 24, 2011

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