Social media and the philippines


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Presented by Rachel Khan at Chulalongkorn University, Faculty of Communication, July 2012.

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Social media and the philippines

  1. 1. Rachel E. Khan Associate Professor of Journalism University of the Philippines Social Media and the Philippines
  2. 2. Internet usage in Southeast Asia Source: AC Nielsen 2011 R.E.Khan,UofthePhilippines
  3. 3. R.E.Khan,UofthePhilippines
  4. 4. Social networking is something embedded in Philippine culture. As a people, we like to “make friends” and keep in touch with family. So the internet simply made it easy for Filipinos to do what they were already doing using long distance telephone communication or letter-writing. R.E.Khan,UofthePhilippines
  5. 5. Top Websites in the Philippines R.E.Khan,UofthePhilippines
  6. 6. Top Activities on the Internet by Age Group R.E.Khan,UofthePhilippines
  7. 7. Reasons for Internet use Source; Yahoo!-Nielsen Net Index 2010 (Philippines) R.E.Khan,UofthePhilippines
  8. 8. Source; Yahoo!-Nielsen Net Index 2010 (Philippines) Network on Social Media R.E.Khan,UofthePhilippines
  9. 9. Other uses of Social Networking (Philippines) • promote TV programs and contests (Pinoy Big Brother) that target the youth • post Job Openings for business process outsourcing (BPO) companies; • organize rallies (to lobby against bills in Congress) • boost chances of being elected:  Sen. Chiz Escudero (friendster)  Sen. Antonio Trillianes ( & multiply) • spread the faith and clarify issues ( • to ask the opinion of other people before buying something R.E.Khan,UofthePhilippines
  10. 10. Other uses of Social Networking (Philippines) • Friendster was also used as a tool for police investigations: • Cebu City police were able to track down suspects for the robbery and murder of a female student (Mar 2008); • In Manila, police caught a murder suspect because they found his location through his friendster profile (July 2007). R.E.Khan,UofthePhilippines
  11. 11. Philippine Copycat sites R.E.Khan,UofthePhilippines
  12. 12. Yehey! not Yahoo! R.E.Khan,UofthePhilippines
  13. 13. Hikot not Hi-5 R.E.Khan,UofthePhilippines
  14. 14. Some Ethical considerations on Social Media based on the Code of the Society of Professional Journalists Be Honest and Fair You should be honest and fair in reporting information, commenting on posts and interpreting information. • Identify and link to sources whenever feasible. The public is entitled to as much information as possible on sources' reliability. • Make certain that Weblog entries, quotations, headlines, photos and all other content do not misrepresent. They should not oversimplify or highlight incidents out of context. • Never distort the content of photos without disclosing what has been changed. Image enhancement is only acceptable for technical clarity. Label montages and photo illustrations. R.E.Khan,UofthePhilippines
  15. 15. Some Ethical considerations on Social Media based on the Code of the Society of Professional Journalists Minimize Harm You should treat people as human beings deserving of respect. • Show compassion for those who may be affected adversely by what you post on your social media site. Use special sensitivity when dealing with children and inexperienced sources or subjects. • Be sensitive when using photographs of those affected by tragedy or grief. • Recognize that right to privacy of other people. Don’t post pictures that make fun of people or make them look bad. R.E.Khan,UofthePhilippines
  16. 16. Some Ethical considerations on Social Media based on the Code of the Society of Professional Journalists Be Accountable • Admit mistakes and correct them promptly. • If posting information, make sure that it is true and factual. If it only a rumor, make it clear that it is just a rumor. • Don’t pretend to be someone you are not (for example, claim that you can speak French, when you really do not know how). R.E.Khan,UofthePhilippines