Cv Brandinelli Brfing En
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Cv Brandinelli Brfing En Document Transcript

  • 1. RICCARDO BRANDINELLIBR&FING srlCurriculum Vitae
  • 2. R I C C A R D O B R A N D I N E L L I Curriculum Vitae Riccardo Brandinelli Milan Place and birth date 19-12-1971 Residence Via Concordia 28, Corsico (MI) Computer science Engineering Degree Politecnico of Milan (Italy) Cell.:+39 348 9312264 Contacts E-Mail: riccardo.brandinelli@briefing-srl.com Languages Italian, English Study September 1990 to POLITECNICO OF MILAN (Italy) July 1996 Degree in computer science Engineering Specialization : Industrial automation and robotics Thesis on Artificial intelligence and roboticsBR&FING srl, 2005 Page 2
  • 3. R I C C A R D O B R A N D I N E L L I Working experiences - Summary From March Company: BR&FING s.r.l., Via due Giugno 12 – Milan (Italy) 2004 Position: partner Project Manager Project management activities: Work plan management Team coordination Business processes consultant: High-experienced process analyst in CRM, sales and distribution area specifically for market consumer product goods, transportation, media and automotive. SAP CRM Solution designer for all standard scenario: o Sales scenario o Pricing and Order management o Marketing and Trade Promotion Management o Service scenario o Mobile Sales Force Automation (MSA, MSV, Sybase) o Internet sales o Customer Interaction Centre SAP CRM Senior Technical consultant - Team Leader (Functional and Technical area): o High experienced in implementation and development of SAP CRM Internet Sales Scenario and Mobile Sales application. o High experienced in development of cutom application (JSP e Visual Basic) o Data transfer landscape configuration (Middleware Interface) Commercial activity: Pre-sales on SAP CRM area: Offer preparationBR&FING srl, 2005 Page 3
  • 4. R I C C A R D O B R A N D I N E L L I Solution demo From Sept. 1998 Company: SAP Italia Consulting, Via Murat,23 – Milan (Italy) to March 2004 Position: employee Activities: From April 2002 Senior Consultant SAPCRM (Business Unit to March 2004 Offering CRM) From Nov. 2001 Senior Consultant SAP CRM - Team Leader to April 2002 (Business Unit E-Business) From May 1999 Senior Consultant SAP R/3 (Business unit E- to Nov. 2001 Business) From Sept. 1998 Programmer analyst SAP R/3 May 1999 From May 1998 Company: MET metodi e tecnologie, Via Valenza, 5 - Milan (italy) to Sept. 1998 Position: employee Activity: Programmer SAP R/3BR&FING srl, 2005 Page 4
  • 5. R I C C A R D O B R A N D I N E L L I Projects Customer Company: Fercam, Bolzano (Italy) From February Project: SAP CRM project implementation – Release 7.0 – Implemented 2011 scenarios: Sales & Marketing Management Service Desk Sales Contract management integrated Position: Project manager and Senior Consultant Consultant company: BR&FING Project activities details: o Customer cockpit integrated with Sap BI o Sales Contract and Quotation management o Activity calendar management o Campaign management o Leads management o Opportunity management o Customer segmentation o Customer Service Customer Company: Artoni Group, Reggio-Emilia (Italy) From March Project: SAP CRM project implementation – Release 7.0 – 2009 to Implemented scenarios: December 2010 Sales & Marketing Management Service Desk Sales Contract management integrated with SAP TM Sales Contract management and billing process implementation integrated with Sap EWM Position: Project manager and Senior Consultant Consultant company: BR&FING Project activities details:BR&FING srl, 2005 Page 5
  • 6. R I C C A R D O B R A N D I N E L L I o Service Order and Service Contract Management o Sales Contract and Quotation management o Sales order management o Customer cockpit integrated with Sap BI o Activity calendar management o Campaign management o Leads management o Opportunity management o Customer segmentation o Service Desk Customer Company: Artoni Group, Reggio-Emilia (Italy) From March Project: SAP Transportation Management project implementation – 2009 to March Release 7.0 – Implemented scenarios: 2010 Cost calculation Integration with external system (Legacy system and Sap CRM system) through PI application. Position: Project manager and Senior Consultant Consultant company: BR&FING Project activities details: - Cost calculation structure design and implementation (freight agreement, cost calculation schema, tariffs, value tables, scales). - Rounding rules implementation - Customer freight invoice request (CFIR) configuration and integration with Sap ECC through PI application). - Interface design and implementation for TM and Sap CRM Freight agreement integration - Interface design and implementation for TM and Legacy system CFIR integration. Customer Company: Sacchi Elettroforniture, Desio (MI) - (Italy) From Februry Project: SAP CRM project implementation – Release CRM2007 – 2009 to AprilBR&FING srl, 2005 Page 6
  • 7. R I C C A R D O B R A N D I N E L L I 2009 Sales & Marketing Management Position: Project manager and Senior Consultant Consultant company: BR&FING Project activities details: - Solution design and implementation of the following functionalities: o Customer cockpit (integrazione SAP BW) o Acitivity and Visit management o Activity Calendar o Customer segmentation o Marketing campaign management o Leads management o Marketing Calendar Customer Company: Infracom spa, Bologna (Italy) From June Project: SAP CRM project implementation – Release CRM2007 – 2008 Service Desk Position: Project manager and Senior Consultant Consultant company: BR&FING Project activities details: - Feasibility study for SAP CRM solution implementation: Best practice implementation for Service Desk (Incident management) - Technical support for implementation of the following functionalities o Service Desk management (Account identification, Ticket management, Alerting and escalation management) o E-Mail channel integration (ERMS workflow) o ICSS (Internet Customer Self Service) channel integration o Solution manager integration (system monitoring) Customer Company: Pirelli Tyres, Milan (Italy) From OctoberBR&FING srl, 2005 Page 7
  • 8. R I C C A R D O B R A N D I N E L L I 2007 Project: SAP CRM project implementation – Release 5.2 – Scenario On- line (new WebUI) and Off-line (Mobile Sales Application) Position: Project manager and Senior Consultant Consultant company: BR&FING Project activities details: - Feasibility study for SAP CRM solution implementation: collection of business requirements - Assessment and process design in the following areas: o Organizational structure definition o Business partner info (Customer Cockpit) o Appointment management (activities and tasks). Outlook integration. o Pricing and Sales order management o Call-Center integration o Reporting and statistical info - Team coordination and work plan management - Support in system configuration From March 2007 Customer Company:: Artemide S.p.A Pregnana Milanese (MI) (Italy) to Ovtober 2007 Sector: Hitech Project: SAP CRM 5.0 Mobile Sales Position: Team Leader Società: BMS (in collaborazione con BR&FING) Project activities details: • Business process design and Business Blue Print realization • Analysis and implementation of offer and sales order management e Mobile Sales application • Analysis and implementation of marketing management process (mailing campaign, target group management, customer & prospect master data management) on CRM on-line and Mobile Sales application From March 2006 Customer Company: Macchingraf, Milan (Italy)BR&FING srl, 2005 Page 8
  • 9. R I C C A R D O B R A N D I N E L L I to March 2007 Sector : Hi-tech Project: SAP CRM 4.0 Mobile Service - Upgrade Position: Senior Consultant Consultant Company: BMS spa as main contractor in collaboration with BR&FING srl. Project activities details : Enhancements analysis and fit of custom application inside application upgrade project Management of system landscape upgrade and implementation of new mobile application From July 2005 Customer Company: Heineken Italia, Milan, Italy Sector: Consumer goods Project: SAP CRM 4.0 Mobile Sales and Trade Promotion Management Position: Senior consultant Consultant Company: SYN s.p.a. as main contractor in collaboration with BR&FING Project activities details: - Anaysis and realization on Mobile Application Studio environment of tasks regarding Heineken roll-out project (Heineken Greece application extension, Heineken Austria application extension): o Business Partner extension (definition of additional fields using Easy Enanchement Workbench) o Partner Product Range management personalization o Activities management personalization (Approval cockpit) From October Customer Company: Valeo Service Italia, Santena (Turin )- Italy 2004 to June Sector: Automotive 2005 Project: SAP CRM 4.0 Internet Sales and SAP Portal EP6 Position: Project ManagerBR&FING srl, 2005 Page 9
  • 10. R I C C A R D O B R A N D I N E L L I Consultant Company: Realtech s.p.a. as main contractor in collaboration with BR&FING Project activities details: • Project management and account manager • Consultant activity : o Business process analysis and mapping functionalities (Business Blueprint realization) o Sales process scenario, order management (ATP, credit check , Pricing), Marketing Management, web-shop, configuration and catalog management . o Functional and Technical analysis for the following personalization to integrate functionalities from SAP portal and CRM internet Sales Upload of shopping basket on internet Sales from text file or Csv file using OCI integration. (Open Catalog Interface) Integration from SAP CRM Internet Sales for external catalog using OCI. (Open Catalog Interface) OCI personalization to generate XML file Automatic creation of authorization group (Access control List) on SAP portal using custom algorithm and data on CRM, using RFC. Configuration of productive environment ( Download master data) Performance test on SAP portal and on CRM internet Sales using Load runner. o Coach and develop of internal team. o Integration test phase management and user acceptance test o Go-Live and post Go-Live phase management From January Customer Company: Egidio Galbani s.p.a., Milan (Italy) 2004 to July 2004 Sector: Consumer goods Project: SAP CRM 4.0 Mobile Sales Application and Marketing Management (Trade Promotion Management) Position: Functional and Technical Team LeaderBR&FING srl, 2005 Page 10
  • 11. R I C C A R D O B R A N D I N E L L I Consultant Company: SAP Italia Consulting as main contractor in collaboration with BR&FING srl Project activities details: Analysis activities • Business process analysis and mapping functionalities (Business Blueprint realization – Sales and TPM area) • Functional analysis to implement cash management for sales representative on mobile sales application • Technical and functional analysis to implement procedure for the creation/modification of partner product range(PPR) using the inclusion/exclusion list on R/3. • Technical and functional analysis to implement custom procedure for the creation/modification of sales representative calendar appointment using data from external datawarehouse and external tool to plan the best tracks. • Trade Promotion Management scenario configuration. Implementation and develop activities • Develop/test/production Environment o Installation Configuration and installation of CRM-on line and services (IPC, J2EE), Communication station, develop landscape (MAS, AMT, MSY, transport services, change list distribution via middleware ) and mobile application MSA installation on each site o Activation of Mobile Sales scenario ( Master data and sales order management ) o Middleware configuration and sites to enable the system communication. o Master data preparationBR&FING srl, 2005 Page 11
  • 12. R I C C A R D O B R A N D I N E L L I Enhancement using Easy Enhancement workbench Initial download customizing and creation of communication structure of pricing Initial download master data (business partner, products, price and discount, sales order) o Realization of cash management procedure on mobile sales application (custom procedure to allow sales representative in receiving the account open item on mobile sales application; after that the sales representative is able to save the payment on mobile application and then synchronize data to R/3). o Personalization analysis and realization using subscription agent to manage the rolling date distribution of sale order. • Coach and develop of internal team. • Integration test phase management and user acceptance test • Go-Live phase management From March 2004 Customer Company: Macchingraf, Milan (Italy) to July 2004 Sector : Hi-tech Project: SAP CRM 4.0 Mobile Service Position: Senior Consultant Consultant Company: BMS spa as main contractor in collaboration with BR&FING srl. Project activities details : Analysis and implementation of typical functionality of Mobile Service application on Mobile Sales application. Integration test phase management and user acceptance testBR&FING srl, 2005 Page 12
  • 13. R I C C A R D O B R A N D I N E L L I From January Customer Company: Schneider Electric, Dalmine (Bergamo) Italy 2004 to March Sector: Electronics component 2004. Project: SAP CRM 3.1 Mobile Sales Position: Senior Consultant Consultant Company: SAP Italia Consulting Project activities details : Upgrade activities from SAP CRM Mobile Sales release 2.0 C to release 3.1. Correction of personalization belonging to the old release (2.0c) Creation/correction of Custom SBdoc/MBdoc Correction on Mobile application studio of the old personalization Integration test phase management and user acceptance test From November Customer Company: R.C.S., Milan (Italy) 2001 to Sector Media December 2003 Project: SAP CRM 3.0 Mobile Sales Position: Senior Consultant - Technical and Functional Team Leader Consultant Company: SAP Italia Consulting Project activities details : Analysis activities Analysis of BPR documents (Business Process Re-engineering) realized by AT Kearney and Gap Analysis definition. Implementation and develop activities • Develop and test environment o Configuration and installation of CRM-on line and services (IPC, J2EE), Communication station, develop landscape (MAS, AMT, MSY, transport services, change list distribution via middleware ) and mobile application MSA installation onBR&FING srl, 2005 Page 13
  • 14. R I C C A R D O B R A N D I N E L L I each site o Activation of Mobile Sales scenario ( Master data and sales order management ) o Middleware configuration and sites to enable the system communication. o Master data preparation Initial download customizing and creation of communication structure of pricing Initial download master data (business partner, products, price and discount, sales order) • Prototype realization with standard configuration Analysis and implementation of R/3 and CRM, ABAP programming, Middleware personalization and MSA (Mobile Sales Application), using MAS (Mobile Application Studio) and Visual basic programming. In detail: o Business Partner Business Partner module activation (R/3 IS Media) Master data enhancement on R/3, CRM and Mobile Sales application and related communication through the three system. Realization of personalization for the Business Partner creation process on Mobile Sales application o Product Master data enhancement on SAP R/3, CRM and Mobile Sales application for the typical IS Media fields and activation of data communication through the three system. Personalization of Order-Entry process on Mobile application to use the IS Media product master data fields. o Sales orderBR&FING srl, 2005 Page 14
  • 15. R I C C A R D O B R A N D I N E L L I Enhancement of header and item fields and activation of the communication through the three system. Pricing procedure activation and personalization on CRM on line and Mobile application implementing Java routine. Realization of custom procedure to validate product during order entry on Mobile application. Creation of custom tables and communication management through the three system (R/3, CRM, Mobile applications). Custom tables initial load and activation of custom procedure for delta download. • Realization of tool to massive print of sales order using Access and ODBC link. Integration of this tool with Mobile application (MSA) • Report BW activation on Mobile application. • Creation of report using ODBC and Excel. • Creation of report/super-report on Mobile application using custom query Bdoc, custom Business query and business object. • Integration test phase management and user acceptance test • Production environment preparation: o Master data configuration (customer, products, pricing) o Initial load and data distribution to Mobile application o Transport and personalization distribution to Mobile application. o Installation and configuration of productive Mobile application. • Sales representative training • Tuning performance mobile in direct collaboration with Sap Ag: o Analysis excecution with trace SQL and Microsoft SQL tools o Analysis excecution with Mobile Sales Application analyzer. • Post Go-Live phase management (Help-Desk activities, Monitoring activity and Middleware management, communication monitoring, RR queues and inbound/outbound queues monitoring, IPC servicesBR&FING srl, 2005 Page 15
  • 16. R I C C A R D O B R A N D I N E L L I monitoring). From May 2001 to Customer Company: Casa Damiani, Valenza (Italy) December 2001 Sector: jeweller Project: Sales Force.Net Position: Senior Consultant – Functional and Technical Team Leader Consultant Company: SAP Italia Consulting Project activities details : Realization and implementation of the following custom packages: SalesForce.net and Internet Store, realized for sales force automation on internet sales and B2B scenario. From May 2001 to Customer Company: Beghelli, Florence (Italy) December 2001 Sector: Consumer goods Project: Sales Force.Net Position: Senior Consultant - Functional and Technical Team Leader Consultant Company: SAP Italia Consulting Project activities details : Realization and implementation of the following custom packages: SalesForce.net and Internet Store, realized for sales force automation on internet sales and B2B scenario. From January Customer Company: SelectiveBeauty, Paris 2001 to May 2001 Sector: Fashion Project: Sales Force.Net Position: Senior Consultant - Functional and Technical Team Leader Consultant Company: SAP Italia Consulting Project activities details : Realization and implementation of the following custom packages: SalesForce.net and Internet Store, realized for sales force automation on internet sales and B2B scenario. From November Customer Company: Calia, Matera 2000 to Sector: FurnishingsBR&FING srl, 2005 Page 16
  • 17. R I C C A R D O B R A N D I N E L L I December 2000 Project: Sales Force.Net Position: Senior Consultant - Functional and Technical Team Leader Consultant Company: SAP Italia Consulting Project activities details : Realization and implementation of the following custom packages: SalesForce.net and Internet Store, realized for sales force automation on internet sales and B2B scenario. From September Customer Company: Carrier s.p.a., Monza 2000 to April 2001 Sector: Air conditioning components Project: Sales Force.Net Position: Senior Consultant - Functional and Technical Team Leader Consultant Company: SAP Italia Consulting Project activities details : Realization and implementation of the following custom packages: SalesForce.net and Internet Store, realized for sales force automation on internet sales and B2B scenario. From September Customer Company: Nestlè s.p.a., Milano 2000 to April 2001 Sector: Consumer goods Project: Sales Force.Net (SAP Internet Sales application) Position: Senior Consultant - Functional and Technical Team Leader Consultant Company: SAP Italia Consulting Project activities details : Realization and implementation of the following custom packages: SalesForce.net and Internet Store, realized for sales force automation on internet sales and B2B scenario. These packages has been built referring to Nestlè s.p.a. business reuirements, using standard SAP IAC and publishing them on internet using SAP ITS services. These two package has been realized using ABAP languages for the business part, and using HTML, javascript and applet java for the graphical/layout part.BR&FING srl, 2005 Page 17
  • 18. R I C C A R D O B R A N D I N E L L I • Realization and implementation of the following personalization: o Single sign on for sales order, customer creation, order tracking and ATP functionalities. o Discount percentage modification (header and Item) o Text management at header and item level o Internet print of order confirmation in pdf format. From September Customer Company: Edison s.p.a., Milan (italy) 2000 to Sector: Utility November 2000 Project: SAP Enterprise Buyer (EBP) Position: Senior Consultant - Functional and Technical Team Leader Consultant Company: SAP Italia Consulting Project activities details :. Custom internet procedure realization to manage automatic conversion of purchase request into purchase order. From May 1999 to Customer Company: Mirage, Modena (Italy) November 2000 Sector: Mill products Project: Custom Commission procedure Position: Senior Consultant - Functional and Technical Team Leader Consultant Company: SAP Italia Consulting Project activities details : Implementation of commission custom procedure integrated with SAP R/3. From May 1999 to Customer Company: Italcementi, Bergamo (Italy) November 2000 Sector: Mill products Project: Senior Consultant - Functional and Technical Team Leader Position: Senior Consultant-Team Leader Consultant Company: SAP Italia Consulting Project activities details : Implementation of commission custom procedure integrated with SAP R/3. From May 1999 to Customer Company: Diners Club international S.p.A, Roma November 2000 Sector: Project: Custom Commission procedureBR&FING srl, 2005 Page 18
  • 19. R I C C A R D O B R A N D I N E L L I Position: Senior Consultant - Functional and Technical Team Leader Consultant Company: SAP Italia Consulting Project activities details : Implementation of commission custom procedure integrated with SAP R/3. From September Customer Company: Pirelli S.p.A 1998 to May 1999 Sector: Tyres market Project: Custom Commission procedure Position: Developer Consultant Company: SAP Italia Consulting Project activities details : Implementation of commission custom procedure integrated with SAP R/3. From September Customer Company: Marcegaglia S.p.A 1998 to May 1999 Sector: Basic commodities Project: Custom Commission procedure Position: Developer Consultant Company: SAP Italia Consulting Project activities details : Implementation of commission custom procedure integrated with SAP R/3. From September Customer Company: Bayer S.p.A 1998 to May 1999 Sector: Farmaceutical Project: Custom Commission procedure Position: Developer Consultant Company: SAP Italia Consulting Project activities details : Implementation of commission custom procedure integrated with SAP R/3. From September Customer Company: Sharp Italia S.p.A 1998 to May 1999 Sector: Electronic components Project: Custom Commission procedure Position: Developer Consultant Company: SAP Italia Consulting Project activities details :BR&FING srl, 2005 Page 19
  • 20. R I C C A R D O B R A N D I N E L L I Implementation of commission custom procedure integrated with SAP R/3.BR&FING srl, 2005 Page 20
  • 21. R I C C A R D O B R A N D I N E L L I Note Knowledge of the following programming languages: C,Visual Basic,html,javascript,, ABAP,java,Jsp Knowledge of tool: SAP Netweaver Developer Studio Knowledge of Macromedia Flash 5, SQL Server 7/ SQL Server 2000, Training - Courses SAP Certification CRM 3.0 – Mobile Sales Application Courses ABAP Workbench basics (BC400) Transaction Programming (BC410) Sales (LO605) Customizing cross Functional in SD(LO650) Pricing in SD(LO620) Business Information Warehouse (BW210/205) Business Information Warehouse – caso prova (TABW20) LIS – Logistic Information System – LO930 CRM 2.0C Delta Workshop Internet Transaction Server(BC440) Web Solution Designer (TAWEB) Enterprise Buyer 2.0 MySAP CRM Fundamentals 3.0 (TACRM1) Mobile Sales + Service (TACRM5)BR&FING srl, 2005 Page 21