Now adidas own reebok, nike has more sponsorship and bigger sales
Zoom Air is among the more technologically advanced (and expensive) cushioning systems used by Nike. It essentially is a thin bag of pressurized air that, when inflated, has a thickness of 8mm. Inspite of its thin profile, it often provides more than adequate cushioning, and even has somewhat of a "bounce-back" response when compressed. Zoom air is often times preferred by athletes who rely on quickness and speed because the thin profile allows for better court/field feel because your center of gravity remains mostly unchanged, and your foot is located close to the ground.Double Stacked Zoom Air - two Zoom Air packs stacked on top of each other, usually located in the heelFull Length Zoom Air - Zoom Air packs located both in the forefoot and heel, providing optimal cushioningMax AirA technique is used that forces air into a pre-formed shape, thus allowing for more pressurized gas to fit into a larger "bag." Max air is generally not larger in size and visible, meaning that the shoe puts the wearer at a higher distance off the ground. Because of this, Max Air is best suited for atheletes who do not necessarily depend on quickness and speed, but rather atheletes who are larger in size, and need a more dependable and firm cushioning system.Air Max 360Air Max 180Nike ShoxNikeShox is a cushioning system developed by Nike that is comprised of polyurethane-foam columns that provide cushioning in a way that keeps the foot parallel to the ground; a benefit of this process is that the cushioning system provide great stability and impact protection. Nike Shox is generally located in the heel of the shoe, but there are an increasing number of shoes that feature a full length shox-based system of cushioning.IndependentPodular Suspension (IPS)A suspension technology developed for the Air Jordan 20 (XX). The technology utilizes individual, strategically-placed pods that support the foot in key areas.FoampositeA polyurethane-based material created by Nike that is both durable and lightweight; it is created from a single piece of molded material. When first worn, it is somewhat uncomfortable, but over time, the material actually molds to the shape of your foot, thus providing a tailored fit that feels quite natural.Dynamic Fit InnersleeveA seamless inner sleeve made of lycra that hugs the foot, and is meant to take the place of the shoe tongue. Because it is seamless, many prefer it because it reduces the chance of chafing and has a natural and comfortable feel to it.MonkeyPawA thermoplastic urethane structure located either on the outside of the shoe, or between the lining and the outside. It is primarily located around the ankle region and helps to prevent ankle sprains due to ankle inversion.NikeFreeAn outsole structure technology that attempts to simulate barefoot running while wearing a shoe. The technology strengthens foot muscles by providing less constriction.NIKEiDAn online innovation that allows consumers to design Nike footwear, apparel and other equipment. The product debuted through a web site, nikeid.com, in 1997.Waffle SoleTraction technology derived from rubber put on a hot waffle iron back in 1972. Remains the premier low profile traction, second only to actual spikes.
adizeromiadidasaditecfitadiDRYa³® Midsole A four-element technology including: cushion to absorb impact forces, neutral footstrike guidance, stability protecting against pronation, and the transition plate transfering energy from the rearfoot to the forefoot.adiDRY® A waterproof, breathable, internal membrane with heat-sealed seams and waterproof tape keeps the foot dry and comfortable in a variety of outdoor climates.adiFIT® Length-measuring tool that ensures accurate size and fit.adiPRENE® Shock-absorbing material that cushions and protects your heel at impact.adiPRENE® Forefoot Shock-absorbing material provides extra protection from harmful impact forces with additional cushioning. adiPRENE® Heel Shock-absorbing material provides extra protection from harmful impact forces with additional cushioning.adiPRENE® Midsole Shock-absorbing material provides extra protection from harmful impact forces with additional heel cushioning.adiPRENE®+ Resilient cushioning that protects the forefoot and provides a responsive, dynamic toe-off.adiTUFF™ A highly abrasion-resistant material used in the toe and/or lateral forefoot area of a shoe’s upper to help protect the upper from excessive wear. adiWEAR® Outsole A non-marking rubber outsole compound offering better abrasion resistance and durability than any other comparable adidas outsole material.BOOST™ Technology Absorbs shock and saves energy so you can go the distance with less effort.
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Historyproject Nike vs Adidas
Claudio NororiRicardo Vivas
Both Nike and Adidas are popular sportswear companies with a global market. While Nike is clearly the bigger shark in the tank, Adidas has experienced rapid grow in the past few years, the gap between both companies is getting smaller and smaller.
Nike Air is the most basic cushioning material used by Nike; it is made out of a polyurethane bladder filled with air. It provides adequate cushioning for the casual wearer, but may not provide sufficient or proper cushioning for serious athletes with individual preferences.
Adiprene: A neoprene-like material that feels somewhat like "a soft pillow", it is most often used in the heel of a shoe. adiPRENE is quite durable, and is meant to respond to the cushioning needs of active feet.
Both Nike and Adidas target a huge and diverse audience, this audience includes teenagers, adults, and anyone who practices sports. This makes advertising a little more complex, because when they make an ad they have to consider not only that which teenagers find appealing, but also what adults and even kids might find appealing and interesting.
Domestic market focus � Shifted focus to soccer in order to gain international recognition � Started athlete sponsorship *Cristiano ronaldo* � new shoes desing to excite "bored customers" � Nike Team Sports *explain* � Customized products (Nike ID) � Uses overseas manufacturing factories to cut production costs. � Perfected its internet site with custom footwear options � Better advertising and marketing strategies.
European market focus � Adidas dominates the soccer market which is considered the "world’s sport." � Sponsors different teams and athletes(Messi) � Tries to cut production time and cost in order to be more efficient � Uses low wage labor to cut production costs � Has enhanced marketing and advertising budget
Nike : put you in the perspective of the professional soccer player. Anyone can use Nike products, even your granny !. Adidas : motivational video, no matter what your situation is, you can achieve greateness, you just need a pair of adidas shoes Hey did you noticed that all your favorite public figures and athletes are wearing adidas?