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Game Thinking Workshop
 

Game Thinking Workshop

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Get ready to roll your sleeves to learn and experience the fundamentals of game design. We have heard about the explosive use of game techniques to engage users in new and different ways. However, ...

Get ready to roll your sleeves to learn and experience the fundamentals of game design. We have heard about the explosive use of game techniques to engage users in new and different ways. However, game design is more than sticking points, leaderboards, and badges on your application to engage your users. In this workshop, you will learn the most important elements of game thinking and mechanics, apply them through creative exercises, and get examples of successful implementations. Be ready to participate and have fun! (modev East 2013. McClean, Virginia)

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    Game Thinking Workshop Game Thinking Workshop Presentation Transcript

    • GAME THINKING WORKSHOP Ricardo Leon ricardo@pactica.com
    • CONCEPTS SHARE CHALLENGES RAPID PROTOTYPE
    • GAMES CAN EXTEND FAR BEYOND ENTERTAINMENT
    • Temple Run 2  
    • TO ENCOURAGE A DESIRE BEHAVIOR  
    • NIKE+ Running  
    • TO REACH AN OBJECTIVE
    • WHAT IS A GAME?
    • YES NO
    • PLAYERS NOT USERS 1
    • Alfred Morris  
    • HUMANS HAVE A NATURAL DESIRE TO PLAY   2
    • WORDS with Friends  
    • HUMANS HAVE A CAPACITY TO PRETEND   3
    • YAHOO! Fantasy Football  
    • A GAME HAS RULES   THAT DICTATE HOW TO PLAY 4
    • Twitter  
    • A GAME HAS A GOAL   THAT THE PLAYERS NEEDS TO ACHIEVE 5
    • Kickstarter  
    • PLAY PRETEND     PLAYER GOALS   RULES  
    • YES NO
    • PLAY
    • fun capture attention & motivate participation  
    • HARD FUN   PEOPLE FUN   provides the opportunity to challenge, mastery, and feelings of accomplishments   provides the excuse to hang around with friends   fun capture attention & motivate participation   EASY FUN   SERIOUS FUN   purposely play changes how players think, feel, behave, or make a difference in the real world   inspires exploration and role play   * Nicole Lazzaro, XeoDesign: 4Keys 2Fun  
    • PLAYING IS MORE MEANINGUL WHEN YOU HAVE INTERESTING CHOICES
    • tinder  
    • PLAYERS ARE ALWAYS FREE TO QUIT AND COME BACK
    • BBM  
    • YOU are a consultant to HOTRIP, an internet travel company OBJECTIVE HOTRIP wants to reach new markets AUDIENCE Millennial, 18-34 age group BEHAVIOR Increase completion rate in Booking Flow CHARACTERISTICS Social mindful, globally engaged, wired generation, peer-oriented, highest unemployment rate
    • ENTER TRIP CRITERIA   SELECT TRIP   PROVIDE INFO   PAY
    • Incorporate ONE fun factor in the Booking Flow to engage our audience
    • People Fun HARD Fun provides the excuse to hang around with friends ENTER TRIP CRITERIA   SERIOUS Fun make a difference in the real world provides the opportunity to challenge, mastery, and feelings of accomplishments SELECT TRIP   PROVIDE INFO   PAY EASY Fun inspires exploration and role play
    • PRETEND
    • Magic Circle*   Real World   A physical space for playing *Johan Huizinga
    • INSIDE THE MAGIC CIRCLE, REAL WORLD EVENTS HAVE A SPECIAL MEANINGS
    • WATCH ESPN  
    • facebook  
    • THE MAGIC CIRCLE IS A STORY OF DREAMS AND FANTASY
    • Turntable  
    • PLAYING GAMES CAN BE AN IMMERSIVE EXPERIENCE
    • Instagram  
    • Incorporate a whimsical concept in the Booking Flow to make people wonder
    • ENTER TRIP CRITERIA   SELECT TRIP   PROVIDE INFO   PAY
    • GOALS
    • THE PLAYER JOURNEY
    • Get players into the game as quickly and easily as possible   ONBOARDING
    • Google Drive  
    • Provide training wheels and increase difficulty through progression   SCAFFOLDING
    • Duolingo  
    • Frequent encouragement and visualize performance   FEEDBACK
    • LinkedIn  
    • Stipulate positive feelings by offering unexpected rewards to the user   VARIABLE REWARDS
    • LINE  
    • Get to the point where player has conquer and achieve a real skill   PATCHWAY TO MASTER
    • Identify the type of feedback we can provide to our customer to encourage them to complete the Booking Flow
    • ENTER TRIP CRITERIA   SELECT TRIP   PROVIDE INFO   PAY
    • Fitocracy  
    • RULES
    • RULES HAVE TO BE CLEAR TO THE PLAYERS
    • Stak Overflow  
    • Quora  
    • PLAYERS AGREE TO THE RULES, BUT THEY CAN REDEFINE THEM
    • twitter hashtag  
    • Write 3 simple rules to describe how to make a reservation in your “Whimsical Booking Flow”
    • ENTER TRIP CRITERIA   SELECT TRIP   1.   2.   3.   PROVIDE INFO   PAY
    • Play Pretend     PLAYER Goals   Rules  
    • Players   Behaviors   Objective  
    • ricardo@pactica.com