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Journalism in Virtual Worlds:  A new business model?
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Journalism in Virtual Worlds: A new business model?

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Presentation of preliminary work about a paper on journalism in Second Life and about Second Life.

Presentation of preliminary work about a paper on journalism in Second Life and about Second Life.

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  • 1. 1 Ciberjornalismo - MCC - UP Ricardo Cruz e Ricardo Fernandes
  • 2. 2 Ciberjornalismo - MCC - UP Trabalho por: Ricardo Cruz e Ricardo Fernandes
  • 3. Journalism in Virtual Worlds: A new business model? 3 Ciberjornalismo - MCC - UP Trabalho por: Ricardo Cruz e Ricardo Fernandes
  • 4. 4 Ciberjornalismo - MCC - UP Trabalho por: Ricardo Cruz e Ricardo Fernandes
  • 5. 4 Ciberjornalismo - MCC - UP Trabalho por: Ricardo Cruz e Ricardo Fernandes
  • 6. 4 Ciberjornalismo - MCC - UP Trabalho por: Ricardo Cruz e Ricardo Fernandes
  • 7. Structure 1 - Abstract; 2 - Introduction; 3 - Online journalism: history and new waves; 4 - Interviews to business agents; 5 - Some business models. 5 Ciberjornalismo - MCC - UP Trabalho por: Ricardo Cruz e Ricardo Fernandes
  • 8. Abstract This article is based on a thesis that immersive journalism in virtual worlds, specifically in Second Life, has similarities with online journalism. To sustain this premise, the literature reviewed will follow the issue of the debate about journalism on the internet, writing and reporting across new media and prove that a new concept of journalism in virtual world is growing, as an example of a new way of journalism practice. Questions such as the legitimacy of new forms of journalism, and specially of the pertinence of new environments, where it may be put to practice, will be addressed. The phenomena of digital immigration may explain the accompanied move by professionals of the news business. The focus on this paper is 3D environments. Several interviews will be analysed as one of the methods chosen to find evidence on this matter. Dough Thompson, Marty Keltz, and Robert Bloomfield will provide a spectrum of the journalism business situation in Second Life, and James Fallows will cast some light on the way journalism may combine its activity with online aggregators such as Google News. His views will help to focus the debate on the essential aspects of the issue. The expected conclusions will provide evidence of new trends on an old business. Keywords: virtual worlds; journalism in Second Life; business model; agenda- setting; gate-keeping 6 Ciberjornalismo - MCC - UP Trabalho por: Ricardo Cruz e Ricardo Fernandes
  • 9. 4. Interviews to Business Agents Dough Thompson Source: http://www.remedylimited.com/ 7 Ciberjornalismo - MCC - UP Trabalho por: Ricardo Cruz e Ricardo Fernandes
  • 10. 4. Interviews to Business Agents Marty Keltz Executive Producer Vice-chair Source: http://www.tvwsp.com/ 8 Ciberjornalismo - MCC - UP Trabalho por: Ricardo Cruz e Ricardo Fernandes
  • 11. 4. Interviews to Business Agents Jena Ball Jena Ball is a freelance writer and editor with a passion for nature and the environment. She began her career as a technical editor and restaurant columnist, but has since branched out into adventure writing and teaching online journalism classes. She is the founder of Write from the Start, a Hawaii-based company specializing in producing creative copy for small to medium-sized businesses. When not writing, teaching or catching up on bookkeeping, Jena can be found swimming with the dolphins and turtles off the Hawaiian coast or vegetating with her cat. Source: http://www.tvwsp.com/ 9 Ciberjornalismo - MCC - UP Trabalho por: Ricardo Cruz e Ricardo Fernandes
  • 12. 4. Interviews to Business Agents Robert Bloomfield Robert Bloomfield is the Nicholas H. Noyes Professor of Management and Professor of Accounting at the Cornell University Johnson Graduate School of Management. It was Professor Bloomfield’s extensive previous experience in the use of simulation software to study the various effects of regulatory policies that ultimately brought his attention to the serious study of virtual worlds as natural economic simulations. Source: http://www.metanomics.net/ 10 Ciberjornalismo - MCC - UP Trabalho por: Ricardo Cruz e Ricardo Fernandes
  • 13. 4. Interviews to Business Agents James Fallows Source: http://www.theatlantic.com/james-fallows 11 Ciberjornalismo - MCC - UP Trabalho por: Ricardo Cruz e Ricardo Fernandes
  • 14. Some Business Models Metanomics 12 Ciberjornalismo - MCC - UP Trabalho por: Ricardo Cruz e Ricardo Fernandes
  • 15. Some Business Models Metaverse Journal 13 Ciberjornalismo - MCC - UP Trabalho por: Ricardo Cruz e Ricardo Fernandes
  • 16. Some Business Models The Alphaville Herald 14 Ciberjornalismo - MCC - UP Trabalho por: Ricardo Cruz e Ricardo Fernandes
  • 17. Some Business Models The Second Life Newspaper 15 Ciberjornalismo - MCC - UP Trabalho por: Ricardo Cruz e Ricardo Fernandes
  • 18. Some Business Models New World Notes 16 Ciberjornalismo - MCC - UP Trabalho por: Ricardo Cruz e Ricardo Fernandes
  • 19. Some Business Models CNN iReport 17 Ciberjornalismo - MCC - UP Trabalho por: Ricardo Cruz e Ricardo Fernandes
  • 20. Some Business Models Internet Advertising Bureau The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. 18 Ciberjornalismo - MCC - UP Trabalho por: Ricardo Cruz e Ricardo Fernandes
  • 21. Bibliography Allan, S. (2006). Online News: Journalism and the Internet, Open University Press. Boellstorff, T. (2008). Coming of Age in Second Life - An Anthropologist Explores the Virtually Human:. New Jersey, Princeton University Press. Canavilhas, J. (2006) Web journalism: from the inverted pyramid to the tumbled pyramid. BOCC - Biblioteca On- line de Ciências da Educação 1 - 17 Castells, M., M. Fernández-Ardèvol, et al. (2007). Mobile Communication and Society: a Global Perspective. Cambridge, MIT Press books. Castronova, E. (2007). Exodus to the virtual world: how online fun is changing reality. New York, Palgrave Macmillan. Friend, C. and J. B. Singer (2007). Online journalism ethics : traditions and transitions. Armonk, N.Y., M.E. Sharpe. Kolodzy, J. (2006). Convergence Journalism: Writing and Reporting Across the News Media, Rowman & Littlefield Publishers. Kovach, B. and T. Rosenstiel (2001). Os Elementos do Jornalismo, Porto Editora. Palacios, M. and J. D. Noci (2009). Online Journalism: Research Methods - A multidisciplinary approach in comparative perspective: 1 - 178. Friend, C. & Singer, J.B., 2007. Online journalism ethics : traditions and transitions Armonk, N.Y.: M.E. Sharpe. Stovall, J. G. (2004). Web Journalism: Practice and Promise of a New Medium, Allyn and Bacon. Zamith, F. (2005) Pirâmide Invertida na Cibernotícia: a Resistência de uma Técnica Centenária. 175- 192. 19 Ciberjornalismo - MCC - UP Trabalho por: Ricardo Cruz e Ricardo Fernandes