7 Harsh Realities of Content Marketing for Real Estate

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7 harsh realities of content marketing for real estate presented at SDAR YPN networking luncheon.

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7 Harsh Realities of Content Marketing for Real Estate

  1. 1. THE 7 HARSH REALITIES OF CONTENT MARKETING with Ricardo BuenoWednesday, September 26, 12
  2. 2. @Ribeezie http://www.ricardobueno.comWednesday, September 26, 12
  3. 3. HARSH REALITY #1: MOST CONTENT SUCKSWednesday, September 26, 12
  4. 4. FindMyWayHome.comWednesday, September 26, 12
  5. 5. Wednesday, September 26, 12
  6. 6. Wednesday, September 26, 12
  7. 7. HARSH REALITY #2: CONTENT DOES NOT PROMOTE ITSELF BE ... ENTERTAINING, INSTRUCTIVE AND USEFUL BONUS: GREAT HEADLINES!Wednesday, September 26, 12
  8. 8. HARSH REALITY #3: YOU’RE GOING TO HAVE TO DEMONSTRATE ROIWednesday, September 26, 12
  9. 9. Wednesday, September 26, 12
  10. 10. HARSH REALITY #4: YOU CAN’T CONTROL THE CONVERSATIONWednesday, September 26, 12
  11. 11. Wednesday, September 26, 12
  12. 12. Wednesday, September 26, 12
  13. 13. HARSH REALITY #5: SEARCH ENGINES HATE LAME CONTENTWednesday, September 26, 12
  14. 14. Wednesday, September 26, 12
  15. 15. Wednesday, September 26, 12
  16. 16. Wednesday, September 26, 12
  17. 17. HARSH REALITY #6: YOU MUST CONTINUALLY FEED THECONTENT BEASTWednesday, September 26, 12
  18. 18. PasadenaViews.com Closed 23 escrows last year. 21 of them were direct registrations from her blog.Wednesday, September 26, 12
  19. 19. Wednesday, September 26, 12
  20. 20. HARSH REALITY #7: THE INTERNET DOESN’T CARE ABOUT YOUWednesday, September 26, 12
  21. 21. Wednesday, September 26, 12
  22. 22. SUMMARY It’s About WIIFM!Wednesday, September 26, 12

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