Where do ideas
Insights for innovative and disruptive ideas
come from observating our daily lives
Scamper is a checklist that helps you to think of changes you can make to an existing product to create a
new one. You can use these changes either as direct suggestions or as starting points for lateral thinking.
S - Substitute
C - Combine
A - Adapt
M - Modify
P - Put to another use
E - Eliminate
R - Reverse
Is your idea grounded in your personal experience?
Do you have passion and expertise in your business?
Are you able to articulate the “why”?
Are you in a thriving market?
Are you cutting out a middle men?
Do you have a great team in place?