RICL.ANDERSON
2110Augusta
McKinney,TX75070
P.214-632-9652
E.rla@andersonbrand.com
www.linkedin.com/in/ricanderson11
wwwww....
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Bio Ric Anderson

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Bio Ric Anderson

  1. 1. RICL.ANDERSON 2110Augusta McKinney,TX75070 P.214-632-9652 E.rla@andersonbrand.com www.linkedin.com/in/ricanderson11 wwwww.andersonbrand.com RicL.AndersonisaSeniorExecutivewithextensive experienceinConsumerProducts;RetailandWholesale SalesandMarketing.Ric’scareerhasevolvedintoa focusonbuildingstrategicbusinessmodels,brand positioningandtheuseof“thePowerofCulture”.To completehisstrategies,Ricuseshisskillsandexpertise inP&Lmanagement,multi-channelrevenuesmodels, mamarketing,distribution,wholesaleandmulti-store operations.Heiscurrentlyseekingopportunitiesin largeandmid-levelfirms,wherehecanusehisskillsets toaddvalue,drivesalesandincreaseprofit. ItisRic’sfacilityfordeveloping,achievingalignment,and executinginnovativestrategymodelstopositionanorganizationfor aggressivemarketsharegrowthandprofitabilityinanintensely competitivemarketplace,thatshowcasehisabilities. AAforwardthinker,Mr.Andersondemonstratesthe uniqueskillsetsneededtoanalyzeamarketplacefor mostproductcategoriesandadeptlytransitionthe brand,withincontinuallychangingenvironments.He hasbeenratedbyPsychologicalAssociates,asbeingin thetop10%ofSeniorExecutivesforhisabilityto understandcause/affectrelationshipsandstrategic ababilities. Mostrecently,Mr.AndersonservedastheVP/GMMof Footwear($750M)forSears,whereheledtheteamto thebestperformingSoftlinesDivisionforthelasttwo years.Heinitiatednew,innovativeprocessesand revenuechannelstoachievethedivision’sgoals. PriortoSears,RicworkedwithaPrivateEquityfirmto createamerchandising,marketingandbranding templateforaretailchaininvestmentthatallowedthe companytoachievesustainablegrowth,increaseprofits, andhavescalability. RRichasabroadbackgroundasaSeniorExecutivein merchandising,productdevelopment,andbrand marketing;havingexperiencewithsuchcompaniesas: Harry&David,SaksInc.,FederatedDepartment Stores,Fossil,MayCo.,andNeimanMarcus. MMr.AndersonlivesinMcKinney,Texas,withhiswife Judy,sonAndyanddaughterAmy.Inadditionto involvementwithhisfamily,Ricenjoystennis,reading, movies,andopportunitiestohaveapositiveimpacton people’slivesinthecommunity. KEYACCOMPLISHMENTS & CORECOMPETENCIES INNOVATION:Identified&andexecuteda$50Mchocolate wholesaleopportunityatHarry&David;Developedrevolutionary opensellFootwearDepartmentatSears;increasedsalesby1000bps. EENTREPRENEUR:Pioneeredandledteamsthatcreated:Fossil LeatherDivision,Harry&DavidChocolate,andIntimateDiv.for RussellNewman. SSTRATEGICBUSINESSMODELS:Createdmaster merchandising,brand,andmarketingstrategyforspecialtystore chain,resultinginincreasedsales,reducedinventory,higherturns, and$1Msavingsinmarketingexpenses.IncreasedGM%by600bps over4years; PP&LRESPONSIBILITIES:$750MdivisionofSearsFootwear; Achievedhighestmarginrateinhistoryofthecompany.P&L: FossilLeather,Harry&DavidStores,andRussellNewman. MMULTI-CHANNELREVENUEMODELS:Initiatedand developedE-CommerceStrategyforSearsFootwear(120%growth); Developed$100MB2Bstrategy;creatednewdirecttocustomer E-mailstrategyincludingvirtualcatalogs;Re-establishedDirectMail asaproductrevenuechannel.CreatedstandaloneStoreModelfor Footwear. LLEADERSHIPandCULTURE:Achievedhighestcultural surveyratingforallSearsMerchantswithateamof30+merchants andsupportpersonnel. INTERNATIONALEXPERIENCE:Richasshoppedtrends, developed/sourcedproduct,andnegotiatedpartnershipswith leadingmanufacturersin14countriesand4continents.

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