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Anderson Ric Skill Sets & Core Competencies

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    Anderson Ric Skill Sets &  Core Competencies Anderson Ric Skill Sets & Core Competencies Presentation Transcript

    • RIC ANDERSON rla@andersonbrand.com O.214-544-7350 C. 214-632-9652 SKILLS SETS AND CORE COMPETENCIES www.linkedin.com/in/ricanderson11 SENIOR EXECUTIVE: MULTICHANNEL MERCHANDISING, P & L, OPERATIONS, STRATEGY, CULTURE Diverse Consumer Products experience with P&L and operational responsibilities in retail and wholesale channels (Sears, Saks Inc. Harry & David, Fossil); proven ability to develop Merchandise Strategies that increase sales, are sustainable, profitable, scalable, and defendable. Employs innovative solutions within business models to find unique solutions in the market, brands product to be “top of mind” and understands the ‘power of culture’ to build teams engaged in developing and executing the Strategy. REQUIRED SKILL OR EXPERIENCE RIC ANDERSON SKILL SETS/CORE COMPETENCIES EXECUTIVE MANAGEMENT: 25 years in Senior SEARS, HARRY & DAVID, SAKS INC, FOSSIL: Successful execution in management of Management in a wide range of experience. Proven record in Merchandising, Inventory, Finance, Product Development, Revenue Channels and Store Ops in multiple managing multiple categories in a high demand retail product categories/retail channels. environment. STRATEGY: Provide Strategic Development & Direction HARRY & DAVID: Developed $50 million Wholesale Chocolate opportunity; FOSSIL: Created CVP relative to assortment, selection, and planning. Identifies key for the Brand in Leather Goods - a $200+ a Million division today: SEARS: Developed strategy that opportunities that drives sales and profits in a sustainable and allowed Footwear to be the No.1# division for 2 years; Ability to create long-term, profitable, brand defendable strategy. building, scalable, and sustainable Strategies. MULTIPLE REVENUE CHANNELS: Experience in SEARS: Created a successful - high opportunity, 5 Channel Revenue Model including Stores, E- Stores, E-Commerce, B2B, Catalog, & Co-Partnerships. Commerce, B2B, Catalog and independent stores. No1# performing Division for 2 years at Sears. E-COMMERCE: Experience in building vibrant and SEARS: Developed a multiple point strategy to drive sales to $10 million in 2 years. Added 2000 sku's in growing Sales Revenue Channel Online. Experience in Athletics and 800+ sku's in the Work Boot Category to dominate both markets. Worked with Internet building a brand building and informative website. team to have most customer friendly navigation. RUSSELL NEWMAN: Supervised first company website, concentrating on the company's image and abilities. CULTURE. TEAM LEADER: Ability to build a culture SEARS: Achieved the highest "Cultural Rating" of all Merchandising Divisions in Sears. Effectively that is daily engaged in creation and execution of innovative develops teams: teaching others how to think strategically, use of available tools, develop individual skills Merchandise, Financial, and Operational Strategies. and execute in relation to a long-term strategy. Understands the power of Culture. PRIVATE LABEL & PRODUCT DEVELOPMENT: CAREER: Experience in Design, Line Building, and Sourcing of Women’s Apparel, Jr. Apparel, Experience in building profitable private label brands. Footwear, Handbags, Belts, Small Leathers, Intimate Apparel, Children’s Clothing and Gourmet Food. Understands the product cycle from raw materials to design Worked in 14 countries. SEARS: Developed first Private Brand Portfolio Style Guide. Creating direct to store shelf. report Private Label Division. SAKS INC: Lead 1# Private Label Teams for Accessories and IA. MERCHANDISE PROCESSES: Proven skills in HARRY & DAVID: Holiday Timeline and Templates from Product to Store Ops; SEARS: Created developing processes that increase productivity, sales, & multiple Merchandising and Inventory Processes to increase sales, profit, and productivity: Good, OK, profit, through organization and strategy. Ugly; Critical Thought Process; Lifestyle Analysis; Big Idea. SAKS: Inventory Turn and Age Reviews TURNAROUND: Experience in revitalization of ANDERSON BRAND: Lead the successful turnaround for a small Department Store Chain through underperforming retail businesses. new Merchandising, Branding and Marketing Strategies. PEG achieved a 600% return on investment.
    • RIC ANDERSON: SENIOR EXECUTIVE - MERCHANDISING, P & L, OPERATIONS, STRATEGY, CULTURE CHANGE MANAGEMENT: Understands that new SAKS INC,SEARS, HARRY & DAVID, ANDERSON BRAND: Multiple situations where new processes require thought changes in personnel with thought processes were executed, that fit the situation and created new strategies within multiple cultures. processes in place to minimize risk. Senior Management Experience in a variety of economic conditions and corporate environments. INNOVATION and PROBLEM SOLVER: Creative SEARS: Created "Critical Thought Process". Saved 100's of hours and aligned all buying teams in thinker who is grounded in consumer insights and blends analysis of the business. HARRY & DAVID: Using Affinity and Inventory Productivity Analysis built a them with imagination and risk taking ideas. new product assortment, category penetration and traffic flow strategy that generated 1000 bps increases. INVENTORY ASSORTMENT & PLANNING: Set ANDERSON BRAND: Part of a team that created a new buying and inventory planning structure for category goals (sku and financial) that deliver business Cabela's. SEARS: Financial Review, in collaboration with Inventory Teams created the "Top 200" performance targets. project -an intense deep dive of the top 200 doors. Increased total profit by 300bps. MARKET BASKET ANALYSIS: Ability to review data, ANDERSON BRAND: Led merchants to develop a cohesive Work, Western and Weekend CVP align Product Assortment to achieve highest productivity of Strategy increases GM% by 600% bps. HARRY & DAVID: Realigned transition of customer through the inventory investment. Increase transaction sales. the store, breath and depth of assortment; produced 2000bps increases. SEARS: Market Basket Review created the platform of the successful CVP COMMUNICATION: Excellent verbal and written ANDERSONG BRAND: Instructed classes on "Retail Strategy" at SMU for MBA students. Multiple communication skills. Easily collaborates with support White Papers on Strategy, Processes, and Critical Thought. Documented collaboration with multi- groups. Develop systems to communicate strategy to the function groups within the organization. SEARS: Established monthly newsletters to stores, web based organization. training, monthly Regional Phone calls, Best Practices Processes. CUSTOMER CENTRIC & CUSTOMER VALUE SEARS: Created Customer Value Proposition of " Your Family's Shoe Solution". 5 Footwear PROPOSITION (CVP): Built successful Customer Centric Categories, each with individual CVP's. HARRY & DAVID: CVP of "Self Reward Gourmet Foods"; Strategies through use of CVP's and emotional connections. Fanatical about the importance of a CVP and recognition of emotional purchasing decisions/touch points of the customer. SPECIALTY STORES: Experience in Specialty Retailing; HARRY & DAVID: SVP of Merchandising for 130 Harry & David Specialty Stores . In-direct reports Merchandising, Operations, Marketing. to Operations, Finance. Lead new Strategy from "Affinity Analysis" that resulted in 10% sales increases. MARKETING: Collaborate with brand and retail marketing SEARS: Created a comprehensive Marketing Schedule including all possible connections to the teams on key product initiatives, strategies, and identifying customer. Plans 9 months in advance with time needs and responsibilities. Develop first Semi-Annual new opportunities. Shoe Event in the history of the company. SAKS: 1st Shoe Spectacular -$1 M first day P & L RESPONSIBILITY: Financial responsibility of sales FOSSIL, SEARS, HARRY & DAVID, RUSSELL NEWMAN: Managed and responsible for budget over $100 M. financial bottom line in many different companies - Retail and Wholesale. P&L responsibilities up to $750M. OPERATIONS: Clearly communicates and collaborates RUSSELL NEWMAN, HARRY & DAVID, FOSSIL, SEARS: Direct report or dotted line with store management all new retail procedures and responsibilities to Operations in each company in a Senior level. Developed multiple communication processes. tools to pass information to the field as well as receive feedback from the stores.