SparkUp 2010 Mobile UX 101
by Antony Ribot on Jun 04, 2010
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Mobile UX 101 - current trends, behaviours, design considerations, common mistakes, platform choices and general advice for anyone entering the mobile design and development industry
Mobile UX 101 - current trends, behaviours, design considerations, common mistakes, platform choices and general advice for anyone entering the mobile design and development industry
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a lie - this is really a mobile 101 presentation
designer/developer/entrepreneur
push ui boundaries,
ideas lab for mobile user interfaces
hidden nuggets/tips
context, trends, ux
what’s happening right now..
Nokia still stands strong in terms of global sales with 36% of the market, selling a staggering 440 million
Symbian devices count for nearly 47% of this market
Data from earlier in the year, so slightly out of date
It's only a matter of time until this becomes true for the western world
Tangible era
Constraints make mobile interesting. A challenge.
If you're not aware of the constraints, the UX will be poor.
Note: Constraints make mobile interesting. A challenge.
If you're not aware of the constraints, the UX will be poor.
single early failure - non returning user
Exit, Quit,
the rest: single-function devices aka cameras
blue: Nikon D90
Mobilisation (process of selecting the features most important to the user given the mobile context)
Simpler, more usable interfaces - consider the forgotten (and rapidly growing) markets
Platforms can be generally split in two: native and third party
Mobile web is the main third party contender
Sometimes faster performance
Looks the same.
But more important, the same UX
Iterate fast
new feature in 3 wks, 15% increase in rev
operator deck placement has been key
hybrid approach
good icon design is crucial
don’t make assumptions
Blackberry’s biggest market is not enterprise
It’s games. Why. BBM and qwerty keyboards
Great potential