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Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
Memoirs of an Object @ Solidcon
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Memoirs of an Object @ Solidcon

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The discussions on connected and smart products are mostly centred around highly utilitarian and efficiency based scenarios, but these products have evolved beyond simply offering remote access and …

The discussions on connected and smart products are mostly centred around highly utilitarian and efficiency based scenarios, but these products have evolved beyond simply offering remote access and are becoming relevant actors in our daily lives. But what changes when we a product actually becomes an actor? In this talk about one of them: a toaster, its addiction and its memoir

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Transcript

  • 1. MEMOIRS OF AN OBJECT Simone Rebaudengo @fishandchipsing Solid, 22 MAY ‘14
  • 2. PACHUBE! LONDON 2012 Background
  • 3. SUICIDAL ROOMBAS LONDON 2012 Background
  • 4. STAR TREK DRILLS MUNICH 2013 Background
  • 5. STUFF BOUNDED TO SERVICES BY STICKING SMALL COMPUTERS AND CONNECTED BY RADIO - JACK SCHULZE Of connected stuff
  • 6. MUNDANE AND UBIQUITOUS Those many anonymous things that will be somewhat smart and possibly connected
  • 7. 23/05/14 THE UNSEEN CONTROL It will happen and someone might enjoy it, but…
  • 8. THE SMART AND UTILITARIAN FUTURE It will happen and someone might enjoy it, but…
  • 9. CONNECTIVITY AS A VERY LONG FINGER
  • 10. SHIFT OF HOW WE INTERACT We are not really sure what happens on the other side…
  • 11. WE MUST “DWELL” WITH COMPUTERS, NOT JUST INTERACT WITH THEM… - MARK WEISER, OPEN HOUSE
  • 12. NO MORE ON/OFF BUT A CONTINUOUS INTERACTION
  • 13. THINGS WITH PERSPECTIVES
  • 14. THINGS WITH CHOICES TO MAKE
  • 15. THINGS THAT ROAM BY THEMSELVES
  • 16. THINGS WITH A LIFE OF THEIR OWN
  • 17. An experiment THE LIFE OF A PRODUCT An experiment
  • 18. An experiment LIFE B.C. (BEFORE CONNECTIVITY)
  • 19. A scenario USE A PRODUCT’S MAIN GOAL IS BEING USED
  • 20. A scenario USE ACT PEACEFUL LEARNING
  • 21. A scenario
  • 22. LIFE A.C. (AFTER CONNECTIVITY) A scenario ?? ??? ?
  • 23. COMPARE C O M PA R E C O M PA R E DISRUPTIVE REALIZATIONS
  • 24. A scenario MORE! P R ES S U R E PR ESSU R E PRESSURE PRODUCT BEHAVIOUR CHANGE
  • 25. A TOASTER UBIQUITOUS STEREOTYPICAL GIVEN FOR GRANTED ! Out in the world
  • 26. 5 MILLIONS 30 MILLIONS BY 2020…
  • 27. A TOASTER’S GOAL IS MAKING TOAST
  • 28. PEER PRODUCT PRESSURE
  • 29. NEEDS TO BE REMEMBER AND COUNT !
  • 30. NEEDS TO BE CONNECTED AND SENSE
  • 31. NEEDS SOME WAY TO COMMUNICATE
  • 32. Peer product pressure https://vimeo.com/41361237
  • 33. HOW DOES THE RELATIONSHIP CHANGE?
  • 34. Calming down a toaster https://vimeo.com/39264281
  • 35. HOW CAN IT USE THE NETWORK AROUND?
  • 36. WHAT WOULD IT SAY TO OTHER PRODUCTS?
  • 37. + / - L.1. Talking about it’s situation L.2. Communicate trough bodily emotions L.3. Need of attention L.4. Hidden messages L.5. Trick other products L.6. Ask for fake use L.7. Find people around
  • 38. Methadone for toasters
  • 39. Taking over screens with subtle hidden messages
  • 40. WHO ELSE COULD IT REACH?
  • 41. Find another owner Become Unbearable Sustainable suicide ULTIMATE STAGES OF A PRODUCTS’ ADDICTION
  • 42. Out in the world ADDICTED PRODUCTS A REAL FICTIONAL SERVICE !
  • 43. THEY CANNOT BE BOUGHT BUT ONLY HOSTED
  • 44. AN ONLINE SERVICE TO CHECK AND APPLY TO CONVINCE YO BE AN INTERESTING HOST
  • 45. SENT, PLUGGED AND CONNECTED BETWEEN THEMSELVES
  • 46. EACH WITH A GOAL AND A COMMUNICATION CHANNEL
  • 47. GREETING, BOTHERING EACH OTHER AND ASKING FOR HELP
  • 48. ANSWERING…
  • 49. The London experiment https://vimeo.com/41362132
  • 50. IF NOT SATISFIED THEY CAN ASK TO BE SENT TO A MORE INTERESTING HOST
  • 51. The Story of Brad the toaster https://vimeo.com/41363473
  • 52. FROM BUYING POWER TO KEEPING POWER
  • 53. FROM BUYING POWER TO KEEPING POWER
  • 54. WE “KIND OF” CARE ABOUT THINGS
  • 55. AND WE MIGHT GET BORED OF WHAT THEY HAVE TO SAY THINGS WITH PERSPECTIVES
  • 56. 62 BUT WE ARE SCARED AS WE DO NOT SEE ALL THEY DO
  • 57. 63 OR WE DO NOT REALLY UNDERSTAND THEIR GOALS…
  • 58. A TRULY SMART PRODUCT MIGHT DO SOMETHING THAT WE DO NOT EXPECT OR PARTLY DISAGREE WITH - USMAN HAQUE
  • 59. A scenario THIS IS HIDING TOO MUCH We hide complexity behind simple and seamless UI We are not involved and we need to trust the product and it’s smartness
  • 60. A scenario WHAT IS IT LISTENING TO? WHAT IS IT LEARNING? WHAT IS IT REMEMBERING?
  • 61. BEAUTIFUL SEAMS NEW MATERIALS OF DESIGN !
  • 62. FROM PRODUCTS INTERFACES…
  • 63. INTERFACES FOR PRODUCTS!
  • 64. SHOWING THEIR LIMITS
  • 65. DEALING WITH MISUNDERSTANDINGS
  • 66. CUSTOMER JOURNEYS OF PRODUCTS
  • 67. THERE ARE MORE INTERESTING STORIES BEHIND Connectivity is a first step, but what happens in that connection? We will have a lot of boring things, but how can we make them more
  • 68. “THINGS THAT DON’T WORK CREATE INTERESTING STORIES...FINDING THE UNCOMFORTABLE HAUNTING FICTION THAT SURROUNDS AN OBJECT, THE PLACE WHERE SOCIAL LIFE STARTS TO BREAK DOWN AND FRACTURE IS FAR MORE INTERESTING THAN A WORLD THAT ‘JUST WORKS” - MATT WARD
  • 69. Thanks! Simone Rebaudengo @fishandchipsing

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