Designing Addicted Products @ Ux London 13

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The deck of my talk at UX London 2013 on designing addicted products.

In a similar way to an addict, we are increasing getting rewards from our consumption of products - we simply have much more than we need. As designers, we can find strategies to cure this addiction or to push for a behavioural change. Still, most of it is in vane.

However, What if things themselves can be designed with a goal, which we may not understand or agree with, but that might bring to a long term positive change? What if we shifted perspective and the products themselves were instead addicted to be used - the primary concern of any product from its own perspective?

This is the story of Brad and a network of Addicted toasters, an experiment that explores the conversation between a product with its own goal and its owner and the implication coming from this product being part of a network of things and people.

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  • I’M GOING Tell you A LITTLE STORY about designing a behaviour and somehow how i ended up connecting things too...and well let’s wether i will provoking fear or wonder..
  • i started studying product design and one thing that kind of always influenced me was one sentence in the first day of courses... this put in perspective the responsibility that we have when we put something out there
  • even if we talk about digital solutions, indeed the world is plenty of things and in a non distopian future we may have to face scarsity of material as a game changer in our lives...
  • what i’m interested in is the more sociological approach to sustainability, meaning the realtionships and value we give to products.
  • 1. THEY ARE THE MOST EXTREME RELATIONSHIP WITH A PRODUCT THAT SOMEONE COULD ACHIVE 2. THEY ARE A WAY OF EXPLAINING PART OF OUR ISSUES AS SOCIETY
  • after a pretty confusional dive in the mechanism of addictions, i managed to define a plausible model of how they works across different contexts, first there is a disequilibrium state which is either strictly personal or generated by external peer pressure.
  • this brings to look for some kind of relief, which, the more easy the more appealing becomes, but that can start this infinite loop of withdrawal, craving and conflicts that indeed bring back to more peer pressure.
  • We do indeed feel that instant gratification when we purchase something and our context gives that peer pressure both from our social surroundings and by the market which in a way bring us back to buying as a solution to alleviate. Mostly we try to focus on curing people, but as we know from other addictions, this happens only if the person itself wants to change.
  • What if we take the point of view of the product? what if we could design a product which has an equal opposite will, that has an internal reward to be used and has some kind of peer pressure?
  • i tried to take the point of view of an object and try to replicate this model in order to understand. Trying to replicate the idea of disequilbrium. (line) Making some kind of choice system. (balls) Understanding what peer pressure might look like (leds and servo).
  • What about a product? A toaster in this sense is the perfect example of something that we GIVE FOR GRANTED, THAT MOST LIKELY IS GOING TO BE THERE AND TAHT MAYBE IN A FUTURE OF SCARSITY IT MAY NOT BE AVAILABLE.. IT’S ALSO ALWAYS PRESENT IN ANY VISION OF THE INTERNET OF THINGS, AS ONE OF THE SMART PRODUCTS IN YOUR HOME THAT WOULD COLLABORATE WITH ALL THE OTHERS TO BRING YOU TOAST WHEN YOU NEED.
  • a smart product with its own goal could do something we might not understand or agree with. and will they actually agree. an electrolux and a samsung product?
  • but anyway if we take the point of view of a toaster: it’s biggest pleasure as any other product it’s being used.
  • but in the moment it is connected to others, its usage is compared to others and so can create a kind of peer product pressure.
  • WHAT COULD A PRODUCT DO TO TRY TO SUBTLY BE USED MORE? HOW WOULD THE INTERACTION CHANGE?
  • IT COULD START DOING IT INDIRECTLY TROUGH PRODUCTS IN ITS LOCAL NETWORK
  • OR IT COULD START TO REACH OUT TO ITS PEERS
  • OR EVENREACH OUTSIDE THE HOME AND FIND OTHER PEOPLE POTENTIALLY INTERESTED IN HIM
  • IT COULD HAVE AN APP TO ASK FOR FAKE USE (SOME KIND OF METHADONE) OR EVEN TRY TO USE SUBLIMINAL IMAGES HIJACKING THE SCREEN
  • AFTER PLAYING IN THE LAB SO I DECIDED TO PLACE THIS IN A REAL SCENARIO
  • SOME WANTED TO BE AVERAGE, SOME WANTED TO BE USED MORE
  • i distributed 5 of these toaster in london and people got intrigued
  • ANZI CHE SFORZARCI A CREARE PRODOTTI CHE LE PERSONE AMANO
  • MAGARI BASTEREBBE CERCARE INVECE DI PROGETTARE PRODOTTI CHE LORO STESSI AMANO ESSERE USATI
  • Designing Addicted Products @ Ux London 13

    1. 1. DESIGNINGADDICTEDPRODUCTSUX LONDON11 APRIL 2013SIMONEREBAUDENGO@FISHANDCHIPSING
    2. 2. “THE MOST SUSTAINABLE PRODUCT YOUWILL EVER DESIGN IS THE ONETHE WILL NEVER BE PRODUCED”FIRST DAY OF INDUSTRIAL DESIGN
    3. 3. WHAT IF MATERIAL SCARCITY WILL OCCUR?
    4. 4. FOCUS ON CHANGING RELATIONSHIPSBETWEEN PEOPLE AND PRODUCTS ANDPRODUCTS THEMSELVES
    5. 5. WHY ADDICTIONS ARE INTERESTING?1. THE HIDDEN HOLY GRAIL OF EVERY DESIGN2. A WAY OF UNDERSTANDING RELATIONSHIPS WITH OBJECTS
    6. 6. A state of imbalance/pressureMisadaptation can bring to find an easy and quick solution to problemsHOW DO PEOPLE BECOME ADDICTED?
    7. 7. An extremely rewarding activity/substanceSomething which effect can diminish because of tolerance andbrings to withdrawal symptoms when use is reduced or stoppedHOW DO PEOPLE BECOME ADDICTED?
    8. 8. ADDICTIVE CHARACTER OF THECOLLECTIVE CONSCIOUSNESSTHE MASS OBSESSION FOR FAME IS MATCHEDBY A COMPULSIVE CONSUMERISM CHARACTERIZEDNOT ONLY BY THE BUILT IN OBSOLENCE OF PRODUCTSBUT ALSO OF THE LIFESTYLES AND MINDSETSW.BURROUGHS, JUNKY
    9. 9. aaI WANT MOREINTERNALREWARDEXTERNALPRESSURE
    10. 10. aaI WANT MOREINTERNALREWARDEXTERNALPRESSURE
    11. 11. experiments in applying a behaviour
    12. 12. GIVEN GRANTEDOMNIPRESENTANONYMOUSSTEREOTYPE IN IOT
    13. 13. WHAT ELSE COULD HAPPEN IF A PRODUCTIS SOMEHOW SMART AND CONNECTED?
    14. 14. A TOASTER’S PLEASURE COMESFROM MAKING TOAST
    15. 15. PEER PRESSUREBETWEEN PRODUCTS
    16. 16. NEEDSTO KNOW
    17. 17. NEEDSTO SENSE
    18. 18. NEEDS A OWN LANGUAGETO COMMUNICATE
    19. 19. what if products could feel peer pressure?
    20. 20. STRATEGIES OF AN ADDICTED TOASTERwhat can it do to subtly be used more?
    21. 21. STRATEGIES OF AN ADDICTED TOASTERhow could it use other objects around the house?
    22. 22. STRATEGIES OF AN ADDICTED TOASTERwhat would it say to other products about its owner?
    23. 23. STRATEGIES OF AN ADDICTED TOASTERwhat if it could reach people that may be interested in “him”?
    24. 24. new interactions?
    25. 25. Apps to give a digitaluse or toaster metadhoneConvincing via subtlemessages
    26. 26. THE ADDICTEDPRODUCT NETWORKA REAL FICTIONAL SERVICE
    27. 27. THEY CANNOT BE BOUGHTBUT ARE JUST HOSTED
    28. 28. A SERVICE ONLINE TO CHECK AND APPLYTO CONVINCE A TOASTER THAT YOU ARE ANINTERESTING HOST
    29. 29. SENT, PLUGGED, AND CONNECTEDBETWEEN THEMSELVES
    30. 30. EACH TOASTER HAS ITS OWNPERSONALITY, GOAL ANDCOMMUNICATION CHANNEL
    31. 31. WHAT DID TOASTERS SAY?
    32. 32. WHAT DID HOSTS SAY?
    33. 33. IF NOT SATISFIED THEYCAN ASK TO BE SENTTO A MORE INTERESTING HOST
    34. 34. watch the experiment video
    35. 35. watch the story of Brad the toaster
    36. 36. concluding...
    37. 37. IN UK PEOPLE LOVE TOASTERS
    38. 38. THERE ARE NEW POSSIBILITIES, NEW RESPONSIBILITIESAND EMERGING COMPLEXITY
    39. 39. NOT ONLY DESIGN SUCCESSFUL PRODUCTSTHAT PEOPLE LOVE TO USE
    40. 40. BUT MAYBE DESIGN PRODUCT THATSUCCESSFULLY LOVE TO BE USED
    41. 41. Thanks!THANKS!@fishandchipsingwww.addictedproducts.comsimonerebaudengo.com
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