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Laralappa

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Innovation In Standards As I is Innovation to build product tocompared to ISI (Thanks to Sanjay Sakalley and Ajai Mehrotra)

Innovation In Standards As I is Innovation to build product tocompared to ISI (Thanks to Sanjay Sakalley and Ajai Mehrotra)

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Laralappa Laralappa Presentation Transcript

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  • Mr Y telephones the relevant agency to advise that he has been ripped off by a dodgy motor dealer and asks what he can do about it. Mr Y writes a letter to the relevant agency advising that he has suffered financial loss as a result of a motor dealer providing false and misleading information to him regarding the description and condition of a second hand car he had purchased. Mr Y is seeking compensation for his loss and wants the motor dealer prosecuted by the relevant agency. The relevant agency approaches the motor dealer and as a result, Mr Y is offered the sum of $1 000 in full settlement. Mr Y rejects this offer as it does not cover the loss he has suffered. The relevant agency makes note of the offer made and rejection of that offer and advises that no further action will be taken as there is insufficient evidence to substantiate a breach of the relevant legislation. Mr Y writes to the relevant agency advising that he believes the agency’s investigation was inadequate. Mr Y is unhappy with the response of the agency and writes to the Queensland Ombudsman advising he is unhappy with the agency’s response. Consider a Scenario
    • Laralappa in Punjabi is actually a playful expression of false promises, false hopes and a little bit of bull-shit. In Punjabi folk-music and stories laralappa was really used to connote the creation of high-hopes and high expectations without any possibility of them being achieved.
    • Laralappa therefore is again a user generated content site,
    • With every other ad today promising discounts of 50% or more, most times all of us miss out the fine print that actually says discounts UP TO 50% and when you eventually reach the sale outlet you realise that even that UP TO 50% is only on a couple of racks! Laralappa offers consumers an opportunity to share their experience and views on sales, discounts, price-offs, value-adds and express both ecstasy and horror with their shopping.
    • This could become a major pressure point for retailers and in the era of consumer awakening, laralappa will be a welcome communication platform.
    Why Laralappa?
    • 1. Visibility and Access
    • 2. Responsiveness
    • 3. Assessment and Action
    • 4. Feedback
    • 5. Monitoring Effectiveness
    Principle Objectives / Modules
    • 1. Tweenaged Consumers
    • 2. Vendors
    • 3. Consumer Forums / Monitoring Body
    • 4. People / Public
    • 5. Monitoring Effectiveness
    Key Players
    • External review – Who’s sufferer at what cost and Who is accountable
    • This enables itself and external review body to see why and how a decision was made.
    • Enhances transparency in buy-sell by enabling
    • Vendors to respond meaningfully and quickly to Consumer voes, requests.
    • Enhanced transparency in business transactions,
    • Improves accountability.
    Benefits
    • Because we have to –
    • make public in general consumers aware of facts behind these laras.
    • Because we should –
    • we are all members of the community at large, and we all have a vested interest in ensuring that complaints by consumers are managed in an accountable, transparent, fair and timely way.
    Why do we care? Make Consumer Sing --- la lara lara lara....
    • Increased Consumer Faith
    • Lots of Business Deals can be driven this portal
    • Can be a Vendor Statistics Certificate for Consumer to rely on.
    • Can be a body like INS,IBF,etc.
    Hidden Benefit When Consumer Sing --- la lara lara lappa....
  • Thank You