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Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
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Agile Marketing

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An introduction to Agile Marketing - a new approach to running marketing with greater efficiency and results.

An introduction to Agile Marketing - a new approach to running marketing with greater efficiency and results.

Published in: Business, Technology
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  • 1. Agile Marketing:An Introduction Riaz Kanani, Founder @riazkanani riaz@connectedpaths.co.uk
  • 2. CHANGING LANDSCAPES
  • 3. People
  • 4. Access to Knowledge
  • 5. Whether were shopping for corn flakes, concerttickets or a honeymoon in Paris, the Internet haschanged how we decide what to buy.
  • 6. The Buying Process (B2B)Source: Inflexion Point
  • 7. Mobile GrowthData collection moves from online world into offlineworld
  • 8. I feel more like a CIO than a CMO! I have marketing automation, CRM, listeningplatforms — Im up to my eyeballs in technology. Source: CMO at Forrester CIO/CMO summit via Chiefmartec
  • 9. Customer Experience
  • 10. The Organisation
  • 11. Rigidity
  • 12. The Waterfall method Requirements Design Implement Test Deliver
  • 13. WHAT IS AGILE?
  • 14. The Agile Marketing Approach
  • 15. Measurement over opinion
  • 16. Authenticity over posturing
  • 17. Social Media mistakes
  • 18. Responding to change over followinga plan
  • 19. Many small experiments over a fewarge bets
  • 20. Individuals and interactions overprocesses and tools
  • 21. THANK YOU.. QUESTIONS?Riaz Kanani, Founder@riazkananiriaz@connectedpaths.co.uk

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