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Agile Marketing

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An introduction to Agile Marketing - a new approach to running marketing with greater efficiency and results.

An introduction to Agile Marketing - a new approach to running marketing with greater efficiency and results.

Published in Business , Technology
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  • 1. Agile Marketing:An Introduction Riaz Kanani, Founder @riazkanani riaz@connectedpaths.co.uk
  • 2. CHANGING LANDSCAPES
  • 3. People
  • 4. Access to Knowledge
  • 5. Whether were shopping for corn flakes, concerttickets or a honeymoon in Paris, the Internet haschanged how we decide what to buy.
  • 6. The Buying Process (B2B)Source: Inflexion Point
  • 7. Mobile GrowthData collection moves from online world into offlineworld
  • 8. I feel more like a CIO than a CMO! I have marketing automation, CRM, listeningplatforms — Im up to my eyeballs in technology. Source: CMO at Forrester CIO/CMO summit via Chiefmartec
  • 9. Customer Experience
  • 10. The Organisation
  • 11. Rigidity
  • 12. The Waterfall method Requirements Design Implement Test Deliver
  • 13. WHAT IS AGILE?
  • 14. The Agile Marketing Approach
  • 15. Measurement over opinion
  • 16. Authenticity over posturing
  • 17. Social Media mistakes
  • 18. Responding to change over followinga plan
  • 19. Many small experiments over a fewarge bets
  • 20. Individuals and interactions overprocesses and tools
  • 21. THANK YOU.. QUESTIONS?Riaz Kanani, Founder@riazkananiriaz@connectedpaths.co.uk