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Agile Marketing

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An introduction to Agile Marketing - a new approach to running marketing with greater efficiency and results.

An introduction to Agile Marketing - a new approach to running marketing with greater efficiency and results.

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Agile Marketing Agile Marketing Presentation Transcript

  • Agile Marketing:An Introduction Riaz Kanani, Founder @riazkanani riaz@connectedpaths.co.uk
  • CHANGING LANDSCAPES
  • People
  • Access to Knowledge
  • Whether were shopping for corn flakes, concerttickets or a honeymoon in Paris, the Internet haschanged how we decide what to buy.
  • The Buying Process (B2B)Source: Inflexion Point
  • Mobile GrowthData collection moves from online world into offlineworld
  • I feel more like a CIO than a CMO! I have marketing automation, CRM, listeningplatforms — Im up to my eyeballs in technology. Source: CMO at Forrester CIO/CMO summit via Chiefmartec
  • Customer Experience
  • The Organisation
  • Rigidity
  • The Waterfall method Requirements Design Implement Test Deliver
  • WHAT IS AGILE?
  • The Agile Marketing Approach
  • Measurement over opinion
  • Authenticity over posturing
  • Social Media mistakes
  • Responding to change over followinga plan
  • Many small experiments over a fewarge bets
  • Individuals and interactions overprocesses and tools
  • THANK YOU.. QUESTIONS?Riaz Kanani, Founder@riazkananiriaz@connectedpaths.co.uk