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  1. 1.  In simple words we can say that ““just to convey the message”  If we go in more detail we can say that “ communication is the process of transmitting (A B) & Receiving (B A) Messages.
  2. 2.  Communication is a dynamic process…  through this process we convey a thought or feeling to someone else.  how it is received depends on a set of events, stimuli, that person is exposed to.  how you say what you say plays an important role in communication.
  3. 3.  7% words  Words are only labels and the listeners put their own interpretation on speakers words  38% paralinguistic  The way in which something is said - the accent, tone and voice modulation is important to the listener.  55% body language  What a speaker looks like while delivering a message affects the listener’s understanding most.
  4. 4. Reading 16% Writing 9% Speaking 30% Listening 45%
  5. 5.  Context • Internal Means • External Means  Sender (Encoder)  Message  Medium  Receiver (Decoder)  Feed Back  Noise
  6. 6.  Context tells us reason for communication and reasons may be 1. Internal 2. External
  7. 7.  Internal means a company wants to Discuss an idea/Issue to its employees – the message should be either in writing or verbal  In eternal context –some query from stakeholders or from outside the organization-  You may response to query  Email  Fax  Telephone  Letter  Verbal etc.
  8. 8.  When you sending the message, you are the “Encoder” .  Here the word you mean writer/Speaker decides whether the message should be in written or oral. He/She may choose Words, Symbols, Pictures or Graphics that express the objective in the real sense.
  9. 9.  Message is basically the basic idea that you want to communicate.  The message may be  Verbal, means (Written or Spoken)  Non-Verbal, means( Symbols, Pictures or unspoken).  This is very much important component of communication “ Your message should be or MUST be clear and easy to understand”  The most important element in message is your receiver . You must be well aware about your receiver.  While preparing a message you should keep in mind how your receiver will interpret the message.
  10. 10.  You (Sender) should also keep in mind your relationship with the receiver while preparing message.  some times wrong message may create a loss to your organization , to yourself.  or it can create a bad impression for you/your company.
  11. 11.  Medium is basically channel through which your message reaches to receiver & channel vary from situation to situation.  E.g. Let’s say Govt of Pakistan wants to convey its message to Pakistani Nation , now Govt will select the effective medium it may be.  T.V  Radio  Papers  Or all of the above “keeping in view the Importance of the message.” When we talk at Micro /Organizational Level the medium may be writing or non-Verbal
  12. 12.  To whom the message is being sent. e.g. in case of Govt of Pakistan's Message, Pakistani Nation is receiver (Decoder). In simple words we can say that receiver is your reader (in case of press , letters etc.) or Listener (In case of TV, radio, Speaker Etc.)  Receiver is also known as decoder.
  13. 13.  Feedback is basically the response/reaction of Receiver after receiving the message.  Sender always need feedback to check weather the message effectively reached or not…? Or in other words….  Sender need feedback to examine the success or failure of the message.
  14. 14.  Any interference in the communication process that distorts the sender’s meaning
  15. 15.  Source:  Human being who has an idea or emotion  Receiver:  The person or group toward whom the source directs messages, intentionally or unintentionally  Message:  The written, spoken, & unspoken elements of communication to which we assign meaning  Channel:  The pathway through which messages pass between source & receiver
  16. 16.  Noise:  Anything that interferes with the clear reception and interpretation of a message  Encode:  The translation of ideas, feelings, and thoughts into a code  Decode:  The interpretation of ideas, feelings, & thoughts that have been translated into a code
  17. 17.  Context:  The physical & psychological communication environment  Feedback:  Verbal and nonverbal responses to messages
  18. 18.  Verbal  Written  Oral (face to face, telephone, chat)  Non-verbal  Gestures  Postures  Movements  Symbolic
  19. 19.  Written  Oral (face to face, telephone, chat)
  20. 20. Elementsin message meaning Facialexpression Body language VerbalMeaning 55% 7% 38%
  21. 21.  Communication  The process of acting upon information  Human Communication  The process of making sense out of the world and sharing that sense with others  Interpersonal Communication  The process of interacting simultaneously and sharing mutual influence with another person 24
  22. 22.  If some one achieve the desired level of objective through communication , we can say that it is “effective communication”. e.g. If your communication get the proper response from the receiver it means that you effectively conveyed the message
  23. 23. Encourage creative and Critical Thinking  Consider audience’s information needs  Consider Audience's Technical Background  Consider Audience's Cultural Background and Gender  Consider Audience's Knowledge of the Subject
  24. 24.  Be knowledgeable:  Learn principles, concepts, & ideas  Be skilled:  Translate knowledge into action  Be motivated:  Resolve to use knowledge & skill  Be flexible:  Select the right behavior, one size does not fit all  Be other-oriented:  Use decentering to develop empathy for your partner
  25. 25. The End