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Final project of apple inc. (riasat minhas)

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These Slides is helpful for all my FRIENDS who want to make a Final Project on any Multinational Company. If you are Impressive from my slides then should be contact with me my E-mail RIASATMINHAS@YAHOO.COM and Contact No 923044164216. I wait your suggestions.

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  • 1. Introduction:Apple Inc. (previously Apple Computer, Inc.) is an Americanmultinational corporation that designs and markets consumerelectronics, computer software, and personal computers.Apple Inc. ignited the personal computer revolution in the 1970swith the Apple II and since then has been reinventing and innovatingnot only computers, but also other electronic goods and services.The companys best-known products include the Macintosh line ofcomputers, the iPod, the iPhone and the iPad.As of July 2011, the company operates 317 retail stores in tencountries, and an online store where hardware and software productsare sold.
  • 2. The Evolution of apple inc.The beginning:Apple’s history starts with the story of two young and exceptionalwho began building a computer in their garage and launched themicrocomputer revolution. It’s the story of two ‘ Steves’:- Stephen Gand Steven P Jobs.In the beginning :Apples first headquarter was the Jobs parents garage where Jobs andhis friends design their first computer kit : the Apple I.
  • 3. Apple Computer, Inc., focus on designing andmanufacturing consumer electronics and closely relatedsoftware productsAs of September 2007, the company operates 194 retailstores in the United States, and more in the UnitedKingdom, Japan, Canada, and ItalyFor a variety of reasons, range from its thinking ofcomprehensive visual design to their advertisingcampaigns, Apple has create a separate reputation in theconsumer electronics industry and has cultivated a customerbase that is unusually devoted to the company and itsbrand, particularly in the United States.
  • 4. Mac OS XApple TViPad (Original, 2) iOSiPhone (3G, 3GS, 4) iTunes iWorkiPod (Classic, Nano, Sh QuickTimeuffle, Touch) iLifeMac (iMac, MacBook,MacBookAir, MacBookPro, Mini, Pro)
  • 5.  Company ProfileEstablished: on April 1, 1976Founders: Steve Jobs, Steve WozniakIndustry: Computer Hardware Computer software Consumer electronics Digital distributionKey Point:Total Revenue: US $ 65.23 billion(FY 2011)Profit: US $ 14.01 billion(FY 2011)Employees:49,400No. of Locations: 317 retail stores in the world.
  • 6. 1976Apple Computer Company founded.1983 -1984John Sculley becomes president and CEO.Apple airs “1984” during Super Bowl.1985Jobs forced out of company1993Sculley forced out.1997Steve Jobs returns to Apple.2007Apple changes name from Apple Computer to Apple, Inc.
  • 7. 1975 1977 1997 2006
  • 8. 1977 Apple II (first personal computer) Cost $1,298 1 MHz microprocessor and 4-48 KB of RAM.1983-Lisa Cost $10,000 5 MHz processor and 1 MB of RAM.1984 Macintosh Cost $2,495 8 MHz processor and 128-512 KB of RAM. *1985 Steve Job’s forced out1987 Macintosh II Cost $3,898 16 MHz processor and 128-512 KB of RAM. *1997 Steve Job Returns TODAY…
  • 9. 1998 iMac- All-In-One Cost $1,299 233 MHz processor, 256 Mb of RAM and 4 GB of Storage Space.2002 iMac- All-In-One Cost $1,299 700/800 MHz processor, 1 GB of RAM and 60 GB of Storage Space.2008 iMac- All-In-One Cost $1,199-$2,199 20” – 24” screens. 2.4-3.06 GHz processor, 4 GB of RAM, and 250-500GB of Storage Space. CD / DVD burner drive. iSight camera- you can video chat with friends and family. iLife ’08-photo, iDVD, iWeb: create a photo book, make a movie, build a blog, compose a song, etc…
  • 10.  160 GB iPod Classic: $349  40,000 songs for  Weighs 5.7 ounces  200 hrs of video  Photo Album  2.5-inch Color Display 4 GB iPod Nano: $199  2,000 songs for  iPod nano commercial 2 GB iPod shuffle: $69  500 songs
  • 11.  16 GB G3 iPhone $349  Cell phone  iPod Touch  GPS  App Store  Calendar  Internet: browse the web, e- mail, weather, take notes, view maps, etc...
  • 12.  VISION “Man is the creator of change in this world. As such he should be above systems and structures, and not lower to them..” MISSION “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”
  • 13. Strengths: Opportunities: Retail Store  Stock Investments Products/Branding  Goodwill Steve Jobs Marketing/ Advertising InnovationWeaknesses: Threats: Non-Compatibility  Copy-Cat Products Price  Market Share-PC’s Differentness  Steve Jobs Death
  • 14.  APPLE TWITTER FACEBOOK NISSAN GOOGLE DRAWING INFORMATION INDUSTRY NETFLIX EPOCRATES
  • 15. Apple’s Competition
  • 16. Industry View Apple Inc. competes in the Technology Industry, Their focus is:  Computers  Cellular Phones  Online music  Software  Computer accessories The Technology Industry is highly competitive and characterized by rapid technological advances in both hardware and software.Because Apple participates in several components of the highly dynamic Technology Industry, Apple’s strategy has been to be an Innovator rather than a follower. Apple’s Greatest competitor is the Microsoft Corporation.
  • 17.  The Company manages it business on a geographic basis. The operating segments consist of Geographical Sales Americas, Europe, Japan, and Retail. 7% 17% 48% Americas Europe5% Japan net 23% Retail Other Segments
  • 18.  In 2006, Apple Inc. reported employing 17,878 fulltime and 2,399 temporary employees in the following departments:  Mac Hardware Engineering  Software Engineering  Applications  iPod Engineering  Marketing  Sales  Operations  Information Systems and Technology  Legal  HR  Apple Care  Finance  Retail
  • 19.  Apple evokes a loyalty from its workers that information only leaves its campus when Steve Jobs takes the stage to make public it. Secrecy at Apple is not just the popular communication strategy, but it is baked in to their corporate culture.
  • 20.  Creative Freedom “ Apple create more than any other consumer electronic company.”• Relaxed Atmosphere “Funny, brilliant, relaxed co-workers and modern, spacious, beautiful offices filled with comfortable couches and huge picture windows make work time a pleasure.”• Passion for the products "Theres a passion for products and attention to the most minute details," posted a Mac specialist.
  • 21.  Apple provides advancement opportunities for employees who start as low as concierge in a retail store to quickly move up to corporate positions with in the company. Newly graduated students have a chance to work at Apple Inc. through their New Grad. Employment Opportunity-No experience needed! Main qualification: “sharp intellect, a top notch educational background, and the energy to move the industry forward.”
  • 22. Strength of BusinessStrategy: Strategy its unique ability to design anddevelop its own operatingsystem, hardware, application software, andservices to provide its customers new products andsolutions with superior ease-of-use, seamlessintegration, and innovative industrial design.Continual investment in research and developmentis critical to new products and technologies.Continual refinement of already establishedproducts
  • 23.  Apple Inc. marketing campaigns have focused on comparing PC’s and Mac’s. They have tried to educate the consumer electronic population about Mac computers. Their campaigns have been geared to a younger generation using pop culture music and flashy visuals. PC vs Mac commercials are really geared toward pointing out the flaws in PC’s and have been a huge strength for Apple’s Marketing.
  • 24.  1997: “Think Different” ad campaign was created 2002: “Apple Switch” ads 2006: “Get a Mac” more famously known as PC vs. Mac
  • 25. For 35 years Apple has been a trend-settercompany able to foresee the future ofdomestic computer and consumerelectronics. it will probably continueduring the next decades. because theirstrength is the innovation . And theyknow, how to ‘think different’.Apple, go on innovating…..
  • 26. ByRisat MinhasUmar FarooqMehwish