Understanding Design and Brand Communication Workshop Content - Design Camp India 2012
Understanding Design & Brand Communication Saurabh KarandikarCreative Consultant, Graphic Designer and User Experience Designer
Understanding Design& Brand CommunicationBrands touch our lives in more ways than ever. Corporates andmarketers who create the brands are no longer their custodians.Brands belong to the consumers. We play with them, we shapethem, and if we like them enough, we wear them as t-shirtsand become the vehicles of brand communication ourselves.These are exciting times for brands, and there is a greater needto understand how they are created, designed, nurtured.As designers, marketers, product developers and as socialinfluencers, it is important for us to see the interdependenciesbetween Identity Design, Graphic Design, product design,advertising design and even Interaction Design in the processof creating a brand and communicating the brand essence.
Who Should AttendGraphic DesignersDesign ManagersProduct ManagersAdvertising ProfessionalsDesign Students
Session StructureEach session will begin witha discussion on examplesand will contain individualand/or group exercises
Session 1Designing Brand IdentityWhat is IdentityProduct vs Corporate IdentityCreative Visual Thinking (CVT)
Session 2Advertising & BrandingIdentifying What to SayDeciding How to Say itScience of Effectiveness