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Demystyfing the touch device market - Touch Tour Chennai
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Demystyfing the touch device market - Touch Tour Chennai


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This presentation is about how Touchscreen phones are dominating the market and how more and more handset makers are coming up with touch devices. How the screen has overtaken the keyboard as the …

This presentation is about how Touchscreen phones are dominating the market and how more and more handset makers are coming up with touch devices. How the screen has overtaken the keyboard as the input tool and about the impact of the iPhone.

Published in: Technology, News & Politics

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  • 1. Demystifying the Touch Device Market Varun Krishnan Founder and CEO -
  • 2. Background FoneArena is one of the most visited mobile buying guides in India Been analyzing the mobile device market since 2004 Constantly review various devices introduced in the market
  • 3. Touchscreen Devices Smartphones – iPhone , Android , Windows Phone , Symbian
  • 4. Touchscreen Devices Feature Phones – Nokia S40, Samsung Bada
  • 5. Touchscreen Devices Tablets – iPad, Android Tablets, BlackBerry PlayBook
  • 6. Touchscreen Devices Media Players – iPod Touch , PMPs
  • 7. Touchscreen Devices Other devices like Navigation tools, E-readers etc.
  • 8. Why Touch is popular today ? Touch is emotional Decline of the stylus Rise of Finger-based touchscreens Decline of the physical keypad Attractive price points
  • 9. Before the iPhone
  • 10. Pre-iPhone Era User Interfaces were not intuitive Touchscreens were mostly resistive Most Touch devices employed a stylus Users were forced to use applications provided by the Carrier in Carrier controlled markets like USA Most phones came with loaded with a lot of Bloatware Developers had a tough time making applications accessible to end users
  • 11. After the iPhone
  • 12. Post-iPhone Era Decline of the Stylus Rise of Touch only devices Rise of Capacitive screens Rise of App Stores Developers got more channels to release their apps Consumers could discover apps more easily
  • 13. Touchscreen devices at attractive pricepoints
  • 14. 97% of All Smartphones Will HaveTouchscreens by 2016 In the time prior to the launch of the original iPhone, smartphones with touchscreens have gone from 7% of the total smartphone volume in 2006 to 75% in 2010 Were a key driver to the market growing more than 325% over that period. Over the next five years, touchscreens will be reaching 97% of all smartphones by 2016. Source : ABI Research , August 26, 2011
  • 15. Touchscreen-Only Smartphone Shipmentsto Surpass 700 Million in 2016 Analyst firm Juniper Research forecasts that shipments of smartphones with a touchscreen-only interface will surpass 700 million per annum in 2016 – 72% of total shipments, compared to just over half in 2010. Source : Juniper Research , 30th August 2011
  • 16. Touch Panel Demand increasing Source : Display Search, July 12, 2011
  • 17. Rise of Smartphones and Decline of FeaturePhones As smartphones are getting more and more affordable, feature phones are loosing relevance
  • 18. The Mobile Platforms that are worthdeveloping for iOS - Apple Windows Phone - Microsoft , Nokia , Samsung , HTC, Dell, LG Android – Google , Motorola , HTC, Samsung, Sony Ericsson , Dell, LG, Asus , Acer
  • 19. Future Trends 5.3 inch Display in a Phone!
  • 20. The iPad is here to stay
  • 21. Tablet Market Share Forecast iPad will continue to dominate Android might gain some serious market share by 2015
  • 22. Future Trends Tablets of Multiple Screen sizes from other tablet makers 5 7 7.7 8.9 9.7 10.1
  • 23. Thank You Q&A