App Monetization5 Secrets to SuccessAshay Padwal
CREATE“HYBRID” MODELS
FREE:       PAID:Ads based    In-App revenue    Payment
Combine    Free and Paid Models  FREE:               PAID:Ads based            In-App revenue            Payment
Advertising                                             Ads                     User Choice                        App    ...
USE POWERFUL AD FORMATS
COVER PAGE   BACK PAGE
RICH MEDIA FORMAT                    +LAUNCH AD   RIGHT PLACEMENT     EXIT AD                   ANY                   APP
AD MEDIATIONCHOICE + CONTROL
REGULAR MEDIATION         TAKES AWAY MONEY           60% share    60% share           Rs 60            Rs 36Rs 100        ...
1   OWN AD SALES    Direct Ad Sales Team2   CHOOSE NETWORKS    Setup & get paid directly by Ad         HIGHCFILL          ...
“FRICTIONLESS”BILLING OPTIONS
EMERGING MARKETS
IMPORTANT                 App Stores   Mobile TelcoIn-App Billing                    
MAXIMIZEDISTRIBUTION
OTHER APP STORES
OEM DEALS
PAID DISTRIBUTION    Cost per ClickCost per Download
Ashay PadwalCTO Co-Founder , Vserv.mobiashay@vserv.mobi
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App monetization - 5 secrets of success

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In this "appbundant" world, it's very easy miss out on higher or additional channels of revenue due to a few trivial details. Ashay will talk about 5 key secrets that will help you increase the revenue your apps generate.

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App monetization - 5 secrets of success

  1. 1. App Monetization5 Secrets to SuccessAshay Padwal
  2. 2. CREATE“HYBRID” MODELS
  3. 3. FREE: PAID:Ads based In-App revenue Payment
  4. 4. Combine Free and Paid Models FREE: PAID:Ads based In-App revenue Payment
  5. 5. Advertising Ads User Choice App MONETIZE USERS WITH BOTH APPROACHESUser downloads App ~10-20% Pay Micro Transactions: Try & Buy / Subscriptions / Pay per Play
  6. 6. USE POWERFUL AD FORMATS
  7. 7. COVER PAGE BACK PAGE
  8. 8. RICH MEDIA FORMAT +LAUNCH AD RIGHT PLACEMENT EXIT AD ANY APP
  9. 9. AD MEDIATIONCHOICE + CONTROL
  10. 10. REGULAR MEDIATION TAKES AWAY MONEY 60% share 60% share Rs 60 Rs 36Rs 100 HIGH FILL BUT LOW eCPM
  11. 11. 1 OWN AD SALES Direct Ad Sales Team2 CHOOSE NETWORKS Setup & get paid directly by Ad HIGHCFILL e PM Networks of your choice +3 REST OF NETWORKS HIGH eCPM Aggregation of long tail Ad Networks4 HOUSE ADS Leverage your user base to promote your new apps
  12. 12. “FRICTIONLESS”BILLING OPTIONS
  13. 13. EMERGING MARKETS
  14. 14. IMPORTANT App Stores Mobile TelcoIn-App Billing  
  15. 15. MAXIMIZEDISTRIBUTION
  16. 16. OTHER APP STORES
  17. 17. OEM DEALS
  18. 18. PAID DISTRIBUTION Cost per ClickCost per Download
  19. 19. Ashay PadwalCTO Co-Founder , Vserv.mobiashay@vserv.mobi
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