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App monetization - 5 secrets of success
App monetization - 5 secrets of success
App monetization - 5 secrets of success
App monetization - 5 secrets of success
App monetization - 5 secrets of success
App monetization - 5 secrets of success
App monetization - 5 secrets of success
App monetization - 5 secrets of success
App monetization - 5 secrets of success
App monetization - 5 secrets of success
App monetization - 5 secrets of success
App monetization - 5 secrets of success
App monetization - 5 secrets of success
App monetization - 5 secrets of success
App monetization - 5 secrets of success
App monetization - 5 secrets of success
App monetization - 5 secrets of success
App monetization - 5 secrets of success
App monetization - 5 secrets of success
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App monetization - 5 secrets of success

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In this "appbundant" world, it's very easy miss out on higher or additional channels of revenue due to a few trivial details. Ashay will talk about 5 key secrets that will help you increase the …

In this "appbundant" world, it's very easy miss out on higher or additional channels of revenue due to a few trivial details. Ashay will talk about 5 key secrets that will help you increase the revenue your apps generate.

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  • 1. App Monetization5 Secrets to SuccessAshay Padwal
  • 2. CREATE“HYBRID” MODELS
  • 3. FREE: PAID:Ads based In-App revenue Payment
  • 4. Combine Free and Paid Models FREE: PAID:Ads based In-App revenue Payment
  • 5. Advertising Ads User Choice App MONETIZE USERS WITH BOTH APPROACHESUser downloads App ~10-20% Pay Micro Transactions: Try & Buy / Subscriptions / Pay per Play
  • 6. USE POWERFUL AD FORMATS
  • 7. COVER PAGE BACK PAGE
  • 8. RICH MEDIA FORMAT +LAUNCH AD RIGHT PLACEMENT EXIT AD ANY APP
  • 9. AD MEDIATIONCHOICE + CONTROL
  • 10. REGULAR MEDIATION TAKES AWAY MONEY 60% share 60% share Rs 60 Rs 36Rs 100 HIGH FILL BUT LOW eCPM
  • 11. 1 OWN AD SALES Direct Ad Sales Team2 CHOOSE NETWORKS Setup & get paid directly by Ad HIGHCFILL e PM Networks of your choice +3 REST OF NETWORKS HIGH eCPM Aggregation of long tail Ad Networks4 HOUSE ADS Leverage your user base to promote your new apps
  • 12. “FRICTIONLESS”BILLING OPTIONS
  • 13. EMERGING MARKETS
  • 14. IMPORTANT App Stores Mobile TelcoIn-App Billing  
  • 15. MAXIMIZEDISTRIBUTION
  • 16. OTHER APP STORES
  • 17. OEM DEALS
  • 18. PAID DISTRIBUTION Cost per ClickCost per Download
  • 19. Ashay PadwalCTO Co-Founder , Vserv.mobiashay@vserv.mobi

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