App monetization - 5 secrets of success
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App monetization - 5 secrets of success

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In this "appbundant" world, it's very easy miss out on higher or additional channels of revenue due to a few trivial details. Ashay will talk about 5 key secrets that will help you increase the ...

In this "appbundant" world, it's very easy miss out on higher or additional channels of revenue due to a few trivial details. Ashay will talk about 5 key secrets that will help you increase the revenue your apps generate.

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App monetization - 5 secrets of success App monetization - 5 secrets of success Presentation Transcript

  • App Monetization5 Secrets to SuccessAshay Padwal
  • CREATE“HYBRID” MODELS
  • FREE: PAID:Ads based In-App revenue Payment
  • Combine Free and Paid Models FREE: PAID:Ads based In-App revenue Payment
  • Advertising Ads User Choice App MONETIZE USERS WITH BOTH APPROACHESUser downloads App ~10-20% Pay Micro Transactions: Try & Buy / Subscriptions / Pay per Play
  • USE POWERFUL AD FORMATS
  • COVER PAGE BACK PAGE
  • RICH MEDIA FORMAT +LAUNCH AD RIGHT PLACEMENT EXIT AD ANY APP
  • AD MEDIATIONCHOICE + CONTROL
  • REGULAR MEDIATION TAKES AWAY MONEY 60% share 60% share Rs 60 Rs 36Rs 100 HIGH FILL BUT LOW eCPM
  • 1 OWN AD SALES Direct Ad Sales Team2 CHOOSE NETWORKS Setup & get paid directly by Ad HIGHCFILL e PM Networks of your choice +3 REST OF NETWORKS HIGH eCPM Aggregation of long tail Ad Networks4 HOUSE ADS Leverage your user base to promote your new apps
  • “FRICTIONLESS”BILLING OPTIONS
  • EMERGING MARKETS
  • IMPORTANT App Stores Mobile TelcoIn-App Billing  
  • MAXIMIZEDISTRIBUTION
  • OTHER APP STORES
  • OEM DEALS
  • PAID DISTRIBUTION Cost per ClickCost per Download
  • Ashay PadwalCTO Co-Founder , Vserv.mobiashay@vserv.mobi