Achieving 5Es in Mobile Testing<br />Presentation By<br />Ganapathi M<br /> © 2006-11 Rails Factory | www.railsfactory.com...
Agenda<br />Mobile World – Quick Overview <br />What 5Es<br />How 5Es <br />5Es Explained<br />Application View - 5Es Comp...
Mobile App Usage - Facts<br />
$80 Hotcake - Kenya<br />40% Population lives  in <$2/Day<br />350,000+ smart phone sale<br />
Mobile App Market- Facts<br />17.7 billion downloads in 2011(117% increase)<br />By 2014, over 185 billion applications do...
Top 10 Consumer App - 2012<br />Money Transfer<br />Location-Based Services<br />Mobile Search<br />Mobile Browsing<br />M...
Mobile App - Targets<br />Media Attention<br />Consumer Dollars<br />App store approvals<br />VC Investment<br />
Mobile App Dev - Challenges<br />Too Many Forms of Mobile Handsets<br />Different Mobile Platforms/OS<br />Different Mobil...
Mobile App QA - Challenges<br />QA Status quo is not sufficient<br />Complex testing matrix & getting worse<br />Simpler A...
Life Cycle<br />KPIs<br />
What 5Es<br />Effectiveness <br />Efficiency<br />Engaging <br />Errors Tolerance<br />Easy to Use <br />
How 5Es<br />
Effectiveness<br />
Efficiency<br />
Engaging<br />
Error Tolerance<br />
Easy to Use<br />
Testing Strategy - Mobile <br />
Know more about us<br />ganapathi@railsfactory.org<br />www.railsfactory.com<br />www.facebook.com/RailsFactory<br />Email...
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Achieving 5 Es in mobile testing

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Achieving 5 Es in mobile testing

  1. 1. Achieving 5Es in Mobile Testing<br />Presentation By<br />Ganapathi M<br /> © 2006-11 Rails Factory | www.railsfactory.com<br />
  2. 2. Agenda<br />Mobile World – Quick Overview <br />What 5Es<br />How 5Es <br />5Es Explained<br />Application View - 5Es Comparison <br />
  3. 3. Mobile App Usage - Facts<br />
  4. 4. $80 Hotcake - Kenya<br />40% Population lives in <$2/Day<br />350,000+ smart phone sale<br />
  5. 5. Mobile App Market- Facts<br />17.7 billion downloads in 2011(117% increase)<br />By 2014, over 185 billion applications downloads<br />Mobile app store revenue $15.1 billion in 2011<br />90% increase from 2010 revenue of $5.2 billion<br />Gartner, Inc.<br />Mobile App Testing<br />Min 15.4 percent annual growth rate through 2015<br />$9.4 Billion – 2010<br />
  6. 6. Top 10 Consumer App - 2012<br />Money Transfer<br />Location-Based Services<br />Mobile Search<br />Mobile Browsing<br />Mobile Health Monitoring<br />Mobile Payment<br />NFC Services<br />Mobile Advertising<br />Mobile IM<br />Mobile Music<br /> Gartner, Inc<br />“We predict that most users will use no more than five mobile applications at a time and most future opportunities will come from niche market ‘Killer Applications’.”<br />
  7. 7. Mobile App - Targets<br />Media Attention<br />Consumer Dollars<br />App store approvals<br />VC Investment<br />
  8. 8. Mobile App Dev - Challenges<br />Too Many Forms of Mobile Handsets<br />Different Mobile Platforms/OS<br />Different Mobile Carriers/Manufactures<br />Fragmented Dev Community<br />
  9. 9. Mobile App QA - Challenges<br />QA Status quo is not sufficient<br />Complex testing matrix & getting worse<br />Simpler Apps & Time-to-market critical<br />Tighter margins & Manage costs<br />
  10. 10. Life Cycle<br />KPIs<br />
  11. 11. What 5Es<br />Effectiveness <br />Efficiency<br />Engaging <br />Errors Tolerance<br />Easy to Use <br />
  12. 12. How 5Es<br />
  13. 13. Effectiveness<br />
  14. 14. Efficiency<br />
  15. 15. Engaging<br />
  16. 16. Error Tolerance<br />
  17. 17. Easy to Use<br />
  18. 18. Testing Strategy - Mobile <br />
  19. 19. Know more about us<br />ganapathi@railsfactory.org<br />www.railsfactory.com<br />www.facebook.com/RailsFactory<br />Email: info@railsfactory.com<br />blog.railsfactory.com<br />RailsFactory, No.1, Kamakshipuram II Street, West Mambalam, Chennai, TN, India -600033<br />

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