Chapter 19 salazar

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Chapter 19 salazar

  1. 1. Chapter 19: Managing Personal Communications<br />Rianna Leigh R. Salazar<br />May 12, 2010<br />
  2. 2. Questions to ask<br />How should we reach our customers?<br />How should our customers reach us?<br />How can our customers reach each other?<br />
  3. 3. Managing Personal Communications<br />Direct and Interactive Marketing<br />Word of Mouth<br />Personal Selling<br />
  4. 4. Direct marketing can reach more prospects at the right moment.<br />
  5. 5. Direct-mail permits target market selectivity and flexibility.<br />
  6. 6. Marketers must go where the customers are, and that’s online.<br />
  7. 7. Niche social networks offer a targeted market spread of brand message<br />
  8. 8. Buzz marketing generates publicity by unexpected or outrageous means.<br />
  9. 9. Blogs are an important outlet for word of mouth<br />
  10. 10. Viral Marketing encourages consumers to pass along the message<br />
  11. 11. Sales-force performance is critical.<br />
  12. 12. The sales rep is the company.<br />
  13. 13. Sales rep require encouragement and special incentives.<br />
  14. 14. Recap<br />Direct marketing can reach more prospects at the right moment.<br />Marketers must go where the customers are, and that’s online.<br />Niche social networks offer a targeted market spread of brand message<br />
  15. 15. Recap<br />Word of mouth involves buzz and viral marketing.<br />The sales rep is the company.<br />Sales rep require encouragement and special incentives.<br />
  16. 16. Chapter 19: Managing Personal Communications<br />Rianna Leigh R. Salazar<br />May 12, 2010<br />

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