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The Role of Bloggers as New Media

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Talk delivered at the First Visayas Blogging Summit in Iloilo on November 27, 2010.

Talk delivered at the First Visayas Blogging Summit in Iloilo on November 27, 2010.

I talk about the power of blogs and how bloggers can become responsible members of new media.

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    The Role of Bloggers as New Media The Role of Bloggers as New Media Presentation Transcript

    • Role of bloggersas new media
      Blogs, Blogging, and the Blogger
    • Definition of terms
    • New Media
      forms of communicating in the digital world
      new methods of communicating in the digital world that allow individuals or smaller groups of people to congregate online and share, sell and swap goods and information
      allows more people to have a voice in their community and in the world in general
      Source: PCMag.com (http://www.pcmag.com/encyclopedia_term/0,2542,t=new+media&i=47936,00.asp)
    • Includes
      Streaming video, streaming audio, and live internet broadcasting
      Highly interactive user interfaces (possibly including mere hypertext or not)
      Any kind of communication requiring high-bandwidth
      CD and DVD media
      Online communities
      One-to-many visual communications
      Source: Seach SOA (http://searchsoa.techtarget.com/sDefinition/0,,sid26_gci213507,00.html)
    • Blog
      Coined in 1997
      (n) WebLog
      (n) Web site that contains dated text entries in reverse chronological order about a topic (most recent entry first)
      (v) To write a blog entry
      Source: PCMag.com (http://www.pcmag.com/encyclopedia_term/0,2542,t=blog&i=38771,00.asp)
    • BLOG
      “Once a raft of small projects started by a few pioneering individuals, it has grown into a massive communication tool used by casual hobbyists and media behemoths alike. Blogs have evolved so much that the word has all but lost its meaning, serving as a catchall for nearly any online communication.”
      - Dan Fletcher, Time Magazine (July 23, 2009, “The Evolution of Blogging, ” http://www.time.com/time/business/article/0,8599,1912249,00.html)
    • How is blogging part of new media?
    • technically
      A blog is a digital form of communication
      Includes online publication of digital media such as text, photos, videos, and audio files
    • Blogging as new media
      Helps shape public opinion
      Performs three main functions
      Information
      Education
      Entertainment
      -Prof. DaniloArao, “Blogging Ethics” (WordCamp Ph 2010)
    • Blogging draws first bloodin 2002
      Senator Trent Lott
    • “MANY PEOPLE had dismissed the then still toddler blogosphere as only the domain of socially challenged geeks and nerds locked up in a dark basement behind a battery of computers.”
      Ed Lingao and JaemarkTordecilla, “Web of Threats,” April 8, 2010
    • gets the attentionof the ph govtin 2005
      COMELEC Commissioner Virgilio “Garci” Garcilliano
    • Draws first blood in the ph in 2007
      Manila Standard Today Columnist Malu Fernandez
    • 2007: NTC draftsa memorandum circular requiring a license for each filipino who is a member of social networking sites
    • “Not that long ago,blogs were one of those annoying buzz words that you could safely get away with ignoring.”
      Time Magazine, “Media: Meet Joe Blog”
      (October 28, 2005)
    • Growth of bloggingin the philippines
    • 2004: 264.000 results
    • 2010: 59,300,000 results
    • The role of bloggers
    • readers trust bloggers
      Bloggers provide FIRST HAND information
      Bloggers provide information that is UNCENSORED
      Bloggers provide information FASTER
      Bloggers provide information, education, and entertainment FOR FREE
      Bloggers offer UNBIASED opinion
      Bloggers are perceived to be regular people with whom THE AUDIENCE CAN RELATE to or IDENTIFY WITH
    • The obligation
      TO HELP SHAPE PUBLIC OPINION BY PROVIDING RELEVANT INFORMATION
      To adhere to the highest professional and ethical standards of writing
      OUR ONLINE AUDIENCE DESERVES NOTHING LESS
      Help raise the level of discourse to a HIGHER LEVEL
      Prof. DaniloArao, “Blogging Ethics” (WordCamp Ph 2010)
    • Shape public opinion
    • Provide relevant information
      “Content is KING!”
    • Professional standardsof writing
      Hard writing makes for easy reading.
    • Ethical standards of writing
      “There is no such thing as work ethics. Only ethics.”
    • Readers deserve nothing less
      Blog responsibly.
    • Raise the levelof discourse
      Engage your readers. Do not react. INTERACT.
    • Your blogcan be whateveryou want it to be.
      Because blogging is free.
      It has no regulations or rules.
    • Chris Garnett, “The Business of Blogging and New Media” (http://www.chrisg.com/real-blogging/)
      “Successful blogs are about persuasion.Success comes from digging under the hood and working towards an intentionand a purpose.”
    • LIVE.
    • Love.
    • LEARN.
    • HAPPY BLOGGING!
    • Maria a. jose
      http://www.riajose.com
      riajose@gmail.com