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STATE OF THE PHILIPPINE BLOGOSPHERE 2010 Trends Communities Events
TRENDS <ul><li>Metrics and General Observations </li></ul>
METRICS
The Top 5
In The Top 20
Categories
GENERAL OBSERVATIONS <ul><li>Notes from an Informal Survey </li></ul>
The Evolution of the Filipino Blogger
Pros and Cons <ul><li>Positive Growth </li></ul><ul><li>Increase of Niche Blogs </li></ul><ul><li>Quality Content </li></u...
FILIPINO BLOGGERS AS INFLUENCERS
Brand Ambassadors
Brand Ambassadors
Brand Ambassadors
Opinion Makers
Opinion Makers
Advocates
Initiators  of Socio-Civic Action
Initiators  of Socio-Civic Action
Participants in Nation-Building
Participants in Nation-Building
COMMUNITIES
Informal Groups
VISAYAS
Cebu Bloggers Society
Iloilo Bloggers
Negros Bloggers
MINDANAO
Bukidnon Bloggers
CDO Bloggers
Davao Bloggers
Soccsksargen Bloggers
Zamboanga Bloggers
Mindanao New Media
NATIONAL
Philippine Blog Awards Inc
Blog and Soul Movement Blog Watch
LEAD FOLLOW ENGAGE
EVENTS
iBlog 6
Cebu Blog Camp
Emerging Influential Blogs
WordCamp Ph 2010
Visayas Blogging Summit
BlogFest Soccsksargen
Philippine Blog Awards
Common Threads <ul><li>Beyond Basic Blogging </li></ul><ul><li>Niche Blogging </li></ul><ul><li>Customization, Optimizatio...
BEYOND 2010
BEYOND METRO MANILA BEYOND FAME AND PROFIT ABOVE PERSONAL AGENDA NOT FOR POWER OR CLOUT
TO BE POSITIVE  INFLUENCERS AS RESPONSIBLE AND PROACTIVE MEMBERS OF SOCIETY
BY BLOGGING EXCELLENTLY, TRUTHFULLY, AND PASSIONATELY.
Happy blogging!
Maria “Ria” A. Jose http://www.riajose.com http://www.avatar.ph http://www.twitter.com/riajose
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State of the Philippine Blogosphere

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  • Feedburner + Google + Yahoo + Alexa
  • Bryanboy – Fashion and Lifestyle Yugatech - Tech Derek Punsalan’s 5ThirtyOne – digital design Bryan Veloso’s Avalonstar – digital design Jehzeel Laurente’s Jehzlau Concepts - personal
  • Tech Vs f&amp;l, anime, gaming
  • 800+ blogs Personal 43% Tech, Ent, Travel &amp; Leisure, Photo, Socio-Political Arts &amp; Hum, News &amp; Journ, Religion, Video, Anime
  • Juned, Fitz, Tonyo, Andrew
  • Personal – diary or journal; mostly based fr own experiences and opinions; fueled by emotions Niche – specific topic; requires research, expertise, skill New Media – photos, videos, audio; social media and networks; collaboration
  • Krispy kreme
  • Bloggers tour of boracay courtesy of an airline
  • Enrico dee, sponsored by an airline
  • Bloggers to test and promote new products ad services
  • Critic and criticize government projects
  • Jayvee fernandez fir the world wildlife fund
  • Davao bloggers lead blood donation drives; Followed by soccsksargen bloggers
  • Cebu bloggers and ilearners
  • Elections 2010 Google precinct mapping
  • Blogwatch was accredited for the elections, the inauguration, and other events
  • Most active in 2010
  • Fb: pinoy travel bloggers, pinoy food bloggers
  • Promote cebu through blogs; Engage the community to promote blogging and nation-building President: Iggy Go Current Projects: Christmas Gift Giving and Carolling Participation in the Emerging Pinoy Leaders’ Congress and the Greenin Philippines Program
  • SEC Registered for the Dinagyang Festival Hosted the 1st Visayas Blogging Summit and the PBA Visayas with Enrico Dee and Bernie Arellano President Marie Claire Bretaña Ponsaran
  • Being organized Henry James Toga
  • Blogging 101 November 6, 2010 in Malaybalay, Bukidnon Irene’s Asterisk Events and Communications with CDO Bloggers 10 member core group was formed
  • Organized two free forums: Blogging 101 and an SEO Mini-Forum Participated in the Mindanao FAT: Soccsksargen Summer Safari in May
  • Formally organized in December 2009 President: Ria Jose, Incoming: Leah Valle Past activities: Red Cross Blood Drives Creative Writing Workshops Meet-Ups Listen Mindanao Presidential Forum Coverage of Events, Press Conferences, and New Establishments Empowered Filipinas and Kikay Days
  • 2008 Led by Avel and Orman Manansala MFAT: Summer Safari Host Sex Tour Mini-Workshops Kalilangan and Tuna Festival Coverage Blood Donation Drive and Orphanage Visit
  • President: Ryann Elumba Hosted a summit and the PBA Mindanao
  • Davao + Soccsksargen + CDO + Bukidnon
  • PBA Mindanao, Visayas, and National
  • Tech Tanod IT Education in local communities CBC 1st EU Music Video Awards Precinct Mapping with Google
  • April 16 - 17
  • May 22 Almost a hundred participants from Davao, CDO, and Metro Manila
  • Sept 15 14 blogs 1 from Visayas 3 from Mindanao 1 Travel 4 Food and Beverage 1 Humor: FaceBuko 2 Vlogs 5 Personal 1 Fashion and Beauty
  • October 2 Over 300 participants: Visayas, Davao, CDO, Gen San, Bukidnon, Zamboanga 20 Speakers
  • Nov 27 Around 100 participants from Manila, Cebu, Iloilo, and other parts of Visayas
  • NOW
  • December 12
  • To whom much is given, much is expected
  • Transcript of "State of the Philippine Blogosphere"

    1. 1. STATE OF THE PHILIPPINE BLOGOSPHERE 2010 Trends Communities Events
    2. 2. TRENDS <ul><li>Metrics and General Observations </li></ul>
    3. 3. METRICS
    4. 4. The Top 5
    5. 5. In The Top 20
    6. 6. Categories
    7. 7. GENERAL OBSERVATIONS <ul><li>Notes from an Informal Survey </li></ul>
    8. 8. The Evolution of the Filipino Blogger
    9. 9. Pros and Cons <ul><li>Positive Growth </li></ul><ul><li>Increase of Niche Blogs </li></ul><ul><li>Quality Content </li></ul><ul><li>Responsible Citizen Journalism </li></ul><ul><li>Development of Blogger Communities </li></ul><ul><li>Involvement in Community-Building </li></ul><ul><li>Events and PR-Driven Blogs </li></ul><ul><li>Blogs with Poor Quality </li></ul><ul><li>Lazy Blogging and Disregard for Ethics </li></ul><ul><li>“ Cliques” and factions </li></ul><ul><li>Blogs that hijack or exploit advocacies </li></ul><ul><li>Stunted Growth </li></ul>
    10. 10. FILIPINO BLOGGERS AS INFLUENCERS
    11. 11. Brand Ambassadors
    12. 12. Brand Ambassadors
    13. 13. Brand Ambassadors
    14. 14. Opinion Makers
    15. 15. Opinion Makers
    16. 16. Advocates
    17. 17. Initiators of Socio-Civic Action
    18. 18. Initiators of Socio-Civic Action
    19. 19. Participants in Nation-Building
    20. 20. Participants in Nation-Building
    21. 21. COMMUNITIES
    22. 22. Informal Groups
    23. 23. VISAYAS
    24. 24. Cebu Bloggers Society
    25. 25. Iloilo Bloggers
    26. 26. Negros Bloggers
    27. 27. MINDANAO
    28. 28. Bukidnon Bloggers
    29. 29. CDO Bloggers
    30. 30. Davao Bloggers
    31. 31. Soccsksargen Bloggers
    32. 32. Zamboanga Bloggers
    33. 33. Mindanao New Media
    34. 34. NATIONAL
    35. 35. Philippine Blog Awards Inc
    36. 36. Blog and Soul Movement Blog Watch
    37. 37. LEAD FOLLOW ENGAGE
    38. 38. EVENTS
    39. 39. iBlog 6
    40. 40. Cebu Blog Camp
    41. 41. Emerging Influential Blogs
    42. 42. WordCamp Ph 2010
    43. 43. Visayas Blogging Summit
    44. 44. BlogFest Soccsksargen
    45. 45. Philippine Blog Awards
    46. 46. Common Threads <ul><li>Beyond Basic Blogging </li></ul><ul><li>Niche Blogging </li></ul><ul><li>Customization, Optimization and Monetization </li></ul><ul><li>Social Media and New Media </li></ul><ul><li>Citizen’s Journalism </li></ul><ul><li>Advocacy </li></ul><ul><li>Community Involvement </li></ul><ul><li>Ethics and Responsible Blogging </li></ul>
    47. 47. BEYOND 2010
    48. 48. BEYOND METRO MANILA BEYOND FAME AND PROFIT ABOVE PERSONAL AGENDA NOT FOR POWER OR CLOUT
    49. 49. TO BE POSITIVE INFLUENCERS AS RESPONSIBLE AND PROACTIVE MEMBERS OF SOCIETY
    50. 50. BY BLOGGING EXCELLENTLY, TRUTHFULLY, AND PASSIONATELY.
    51. 51. Happy blogging!
    52. 52. Maria “Ria” A. Jose http://www.riajose.com http://www.avatar.ph http://www.twitter.com/riajose
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