SOCIAL MEDIA
 It is a means of interactions among people.
 People create, share, exchange and comment the
contents.
 Do...
SOCIAL NETWORKING
 Includes mobile and web-based technologies.
 Create highly interactive platforms.
 People can share,...
TYPES OF SOCIAL MEDIA
 Collaborative projects - Wikipedia
 Blogs - Blogger
 Social networking sites - Facebook
 Conten...
YUU
o Facebook is an online social networking service.
o Facebook was founded on February 4, 2004 by Mark
Zuckerberg .
o A...
Includes public features such as:
 Marketplace - allows members to post, read and
respond to classified ads.
 Groups - a...
HOW TO CREATE
YOUR OWN PROFILE
www.facebook.com
FIRST, GO TO WWW.FACEBOOK.COM.
THEN, YOU WILL SEE BELOW SCREEN.
After typing full name, email, password, select gender and...
AFTER CLICKING SIGN UP, THE FACEBOOK WILL
SEND YOU CONFIRMATION EMAIL
CHECK YOU EMAIL AND CLICK THE LINK
THEN, YOU WILL SEE BELOW SCREEN.
TO MAKE A PROFILE, CLICK “PROFILE-EDIT” TAB
TYPE YOUR INFORMATION FROM BASIC TAB TO WORK TAB.
THEN, CLICK PICTURE TAB AND UPLOAD YOUR PICTURE.
NOW, YOU HAVE
CREATED YOUR OWN
FACEBOOK PROFILE!
Enjoy Facebook :o)
ABOUT ‘WHATSAPP’
MESSENGER
 A cross platform instant messaging subscription
services for mobile phones and PCs.
 WhatsAp...
MORE ABOUT ‘WHATSAPP’
 As of November 10, 2013, WhatsApp had over 190
million monthly active users.
 400 million photos ...
MOBILE SOCIAL MEDIA
 Used by mobile devices.
 Location and Time sensitivity.
 Increase long term relationships.
 Easil...
GROWTH
 In 2012, social media,
 Most powerful source for news update.
 Increase in mobile social media.
 Increase in b...
DISTINCTION FROM OTHER MEDIA
 Quality
 Reach
 Frequency
 Usability
 Immediacy
 Permanence
POSITIVE EFFECTS
 Democratization of the internet.
 Document memories.
 Learn and explore things.
 Advertise oneself.
...
CRITICISM OF SOCIAL MEDIA
 Its Exclusiveness.
 most sites do not allow the transfer of information from one
to another.
...
MANAGING SOCIAL MEDIA
 Revealing identities.
 Include disclosing information such as name, age,
gender, profession and l...
INTERNET USAGE EFFECTS
 Time spent on social media in the U.S
 Increased by 37%
 88 billion minutes in July 2011 to 121...
INTERNET USAGE EFFECTS
 As of May 2012 Facebook has 901 million users.
 51% of people aged 25–34 used social networking ...
THANKING YOU
Social media
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Social media

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Social media

  1. 1. SOCIAL MEDIA  It is a means of interactions among people.  People create, share, exchange and comment the contents.  Done via virtual communities and networks.
  2. 2. SOCIAL NETWORKING  Includes mobile and web-based technologies.  Create highly interactive platforms.  People can share, co create, discuss, and modify user-generated content.
  3. 3. TYPES OF SOCIAL MEDIA  Collaborative projects - Wikipedia  Blogs - Blogger  Social networking sites - Facebook  Content communities - YouTube  Virtual worlds - Second Life
  4. 4. YUU o Facebook is an online social networking service. o Facebook was founded on February 4, 2004 by Mark Zuckerberg . o Allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. o At the end of January 2014, 1.23 billion users were active on the website every month
  5. 5. Includes public features such as:  Marketplace - allows members to post, read and respond to classified ads.  Groups - allows members who have common interests to find each other and interact.  Events - allows members to publicize an event, invite guests and track who plans to attend.  Pages - allows members to create and promote a public page built around a specific topic.  Presence technology - allows members to see which contacts are online and chat.
  6. 6. HOW TO CREATE YOUR OWN PROFILE www.facebook.com
  7. 7. FIRST, GO TO WWW.FACEBOOK.COM. THEN, YOU WILL SEE BELOW SCREEN. After typing full name, email, password, select gender and birthday. Then click sign up.
  8. 8. AFTER CLICKING SIGN UP, THE FACEBOOK WILL SEND YOU CONFIRMATION EMAIL
  9. 9. CHECK YOU EMAIL AND CLICK THE LINK
  10. 10. THEN, YOU WILL SEE BELOW SCREEN. TO MAKE A PROFILE, CLICK “PROFILE-EDIT” TAB
  11. 11. TYPE YOUR INFORMATION FROM BASIC TAB TO WORK TAB. THEN, CLICK PICTURE TAB AND UPLOAD YOUR PICTURE.
  12. 12. NOW, YOU HAVE CREATED YOUR OWN FACEBOOK PROFILE! Enjoy Facebook :o)
  13. 13. ABOUT ‘WHATSAPP’ MESSENGER  A cross platform instant messaging subscription services for mobile phones and PCs.  WhatsApp Inc. was founded in 2009  Users can share each other images, video, and audio media messages and their location  Available for Google android, blackberry OS, apple iOS etc.
  14. 14. MORE ABOUT ‘WHATSAPP’  As of November 10, 2013, WhatsApp had over 190 million monthly active users.  400 million photos are shared each day  Messaging system handles more than 10 billion messages each day  On February 19, 2014, Facebook Inc. announced it is acquiring WhatsApp Inc. for US$19 billion
  15. 15. MOBILE SOCIAL MEDIA  Used by mobile devices.  Location and Time sensitivity.  Increase long term relationships.  Easily accessible.
  16. 16. GROWTH  In 2012, social media,  Most powerful source for news update.  Increase in mobile social media.  Increase in business opportunities.  For marketing research.  Sales promotions.  Customer relationship development.
  17. 17. DISTINCTION FROM OTHER MEDIA  Quality  Reach  Frequency  Usability  Immediacy  Permanence
  18. 18. POSITIVE EFFECTS  Democratization of the internet.  Document memories.  Learn and explore things.  Advertise oneself.  Form friendships.  Private communications.
  19. 19. CRITICISM OF SOCIAL MEDIA  Its Exclusiveness.  most sites do not allow the transfer of information from one to another.  Disparity of information available.  Issues with trustworthiness.  Reliability of information presented.  Ownership of media content.  Meaning of interactions created by social media.
  20. 20. MANAGING SOCIAL MEDIA  Revealing identities.  Include disclosing information such as name, age, gender, profession and location.  Shaping constructive conversations.  Relationship of users.  Leads them to converse.  Share objects.  Meet up.  Or simply just list each other as a friend or fan.
  21. 21. INTERNET USAGE EFFECTS  Time spent on social media in the U.S  Increased by 37%  88 billion minutes in July 2011 to 121 billions in July 2012.  FACEBOOK - most-visited social network.  Via PC (152.2 million visitors)  Via mobile apps (78.4 million users)  Via mobile web (74.3 million visitors)  In usage of Facebook, Australia ranks highest, with over 9 million users spending more than 9 hours per month on the site.
  22. 22. INTERNET USAGE EFFECTS  As of May 2012 Facebook has 901 million users.  51% of people aged 25–34 used social networking in the offices.  One out of eight couples married in the U.S. last year met via social media.  YouTube is the second largest search engine in the world.  In four minutes and 26 seconds 100+ hours of video will be uploaded to YouTube.
  23. 23. THANKING YOU
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