SEO Tips for WordPress
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SEO Tips for WordPress

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Presentation from Winwar Media on SEO Tips for WordPress, first presented on 15th January 2014 at The Manchester WordPress User Group ...

Presentation from Winwar Media on SEO Tips for WordPress, first presented on 15th January 2014 at The Manchester WordPress User Group

Download Our Plugins! http://winwar.co.uk/
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  • 1. SEO Tips For WordPress Rhys Wynne @rhyswynne - @winwaruk
  • 2. About Me • Rhys Wynne (@rhyswynne) • Lead Developer at FireCask (@Firecask) • Making WordPress Plugins for 4 Years – Winwar Media (@winwaruk) • SEO for 7 Years • Swears a fair bit (sorry!) @rhyswynne - @winwaruk
  • 3. First Public Speaking I’ve Ever Done* @rhyswynne - @winwaruk
  • 4. @rhyswynne - @winwaruk
  • 5. What Google Says… “Create a useful, information-rich site, and write pages that clearly and accurately describe your content.” (source: https://support.google.com/webmasters/answer/35769?hl=en) @rhyswynne - @winwaruk
  • 6. What I think….. @rhyswynne - @winwaruk
  • 7. Why? • My site – http://www.retrogarden.co.uk/ • 180 posts, written by me or editorially approved guests. • No link building, only links naturally obtained. • Banned from Google Adsense for “low quality”. Who is Google to decide what is good/poor quality content? @rhyswynne - @winwaruk
  • 8. Early Takeaways • Listen to Google, but question them. • Content helps SEO by improving number of phrases you can reasonably rank for. • Often, regular content beats irregular “quality” content (good source - http://www.quicksprout.com/2013/12/02/how-to-grow-your-blog-to100000-visits-a-month-in-18-months/ - popups, sorry ) • Never ever say “Create Good Quality Content to Improve SEO”. • Never ever ever say “Content Is King”! @rhyswynne - @winwaruk
  • 9. The Best Thing You Can Do To Improve the SEO of Your WordPress Site Install Yoast WordPress SEO @rhyswynne - @winwaruk
  • 10. If You Have Multiple Users… Prevents authors from redirecting/canonicalising their posts to other Locations. @rhyswynne - @winwaruk
  • 11. If You Have One User… Yoast SEO > Titles & Metas > Other @rhyswynne - @winwaruk
  • 12. Focus Keyword… • Every post/page should have a focus keyword, which is the keyword you want that page to rank for. • Plugin analyses page and lets you know where that keyword is located. • Also suggests keywords to rank for (highest up the list gets more searches). • More info http://yoast.com/focuskeyword/. @rhyswynne - @winwaruk
  • 13. General On Page SEO Tips • Write content first as you normally do, and then add keywords in such a way so it still reads correctly. • Use your Title attribute for a keyword rich description. Include “| [Site Name]” at end for branding. • Include in the Meta Description your unique selling point to encourage clickthroughs. • Internal Link where Relevant @rhyswynne - @winwaruk
  • 14. Page Analysis Tab @rhyswynne - @winwaruk
  • 15. Facebook • Create a 200 x 200 pixel logo for the site. • Add Image URL to Yoast WordPress SEO > Social > Facebook > Front Page Image URL & Default Image URL. • Add a Description to Front page Description too. @rhyswynne - @winwaruk
  • 16. Google+ • Create Google+ Page for your site/business at https://plus.google.com/pages/create • Add your site URL to your Google+ About Page • Add your Google+ Page URL to Yoast WordPress SEO > Social > Google+ and “Don’t Show” Author for Homepage. @rhyswynne - @winwaruk
  • 17. Site Speed • Site speed good for User Experience, but also has an SEO ranking element. • Use a CDN (or the very least Jetpack Photon) for Media File Hosting. • Caching plugins – WP Super Cache (Simple): http://wordpress.org/plugins/wp-super-cache/ – W3 Total Cache (Advanced): http://wordpress.org/plugins/w3-total-cache/ • Use Google Libraries - http://wordpress.org/plugins/use-googlelibraries/ - pulls jQuery etc. from Google CDN. • Test your Site speed using Google Pagespeed Tools https://developers.google.com/speed/pagespeed/. @rhyswynne - @winwaruk
  • 18. Theme Development Tips • Most “SEO Friendly” thing you can do to your theme is make it 100% compatible with WordPress SEO. • Keep database calls to a minimum. • Make bloginfo('name') the H1 on home page, and the_title() the H1 on pages/posts. • SEO Doctor for Firefox - https://addons.mozilla.org/enUS/firefox/addon/seo-doctor/ - good for giving an overall audit. @rhyswynne - @winwaruk
  • 19. Thank You  Questions? @rhyswynne - @winwaruk